Happiness Factory I get. It's fun, it's got history, there's a story, it develops. Sure it's a little wacky, that crazy world going on inside a coke machine, but at the same time it makes sense - there is some sort of believability in it. Then Coke comes out with this...
I need someone to explain it to me. I really do. Where did it come from and what is it all about exactly? I just don't see how it fits in with anything else Coke are doing.
---UPDATE---
I completely missed that this ad is part of a much larger campaign. The music for this ad was done by the genius Calvin Harris! (interview below) and there's a fantastic microsite too! The funny thing is, after messing around with the site for a while - I totally get this ad, and I'm really starting to love it.
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I have no idea...but I'm guessing they're giving a nod to the iconic '60s Coke ad featuring all those hippy hipsters singin' on a hill.
http://www.youtube.com/watch?v=6mOEU87SBTU
you know, I wish I could explain how it all makes sense. I suppose it's linked to the funky looking creatures from the happiness factory. Either way, I think it would be a good sponsorship ad for a music festival of sorts.
Hey Daisy - definitely an idea alright - just have to find one that was suitably funky and down to earth.
This might help: "According to Johnny Ng, planner at Mother London, the fizzy drink giant wanted to have ‘an overarching idea.’ He adds: ‘Summer is such an important time for Coca-Cola but each year we alternate between music, football, and a whole raft of other" http://www.contagiousmagazine.com/News%20Article.aspx?REF=1086&IsArchive=false
Just discovered this was done by Calvin Harris (updated the post) and there's an AWESOME microsite!
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