Tuesday, January 19, 2010

adidas Originals - Star Wars Collection

Back at Christmas I posted about adidas's new range of clothes and shoes inspired and featuring Star Wars. Taking the most iconic moments and favourite characters from the Star Wars story, adidas have translated them for the streets. To do this, the sports brand launched a virtual 3-D world that is accessed through the new line's men’s shoes through three Augmented Reality games. Basically, each shoe design gives the user access to the virtual world and acts as the controller for interacting with it. Chris Barbour, head of digital marketing for adidas Originals, described the new initiative as, “[taking] a real world item and adding a fantastic virtual world on top of that." He added, "We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach.”

For the next stage in the new Originals 'The Street where Originality Lives' ad campaign, adidas is kicking off 2010 with three fantastic developments in the campaign. Not only is the adidas Originals site packed with a whole heap of exciting (and exclusive) videos from Estelle, the Ting Tings and Method man & Redman (just to mention a few), not only will the Star Wars range of clothes and shoes be launching in the Irish market through Champion Sports, but there is also a new addition to the online campaign in the form of a seriously cool, Facebook Connect enabled, online app that lets you take control of the Death Star and blow up the homes of your closest friends.

For all the information you'll need, just go to the official adidas Originals Facebook Page and check out this video of the Imperial March remix; featuring Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk...

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