I wrote back in December about Sony's announcement that they will be using next year's World Cup to showcase their new 3D television technology. The move by Sony will see 10 of the tournament's matches filmed and broadcast in 3D. This is just one example of 3D TV that is being talked about for 2010. Personally, I know what I'm especially looking forward to...
News has broken that on 6th February O2 (UK) will celebrate 100 years of rugby at Twickenham by letting English and Welsh rugby fans enjoy one of the years first jaunts into this new 3D technology. Across England and Wales fans will be invited to enjoy the second game of the RBS 6 Nations tournament at over 40 Odeon and Cineworld cinemas for full 3D screening of the England vs Wales game. This will be Europe's first broadcast of its kind using the technology.
Sally Cowdry, Marketing Director at O2, said: “As England team sponsor we’re committed to enhancing the experience for rugby fans. With these screenings we’ll be using the latest technology to let thousands of fans across the country get closer to the action and join in the excitement of celebrating 100 years of England Rugby at Twickenham”.
O2 customers in the UK can book priority tickets to the event from 25th January by texting 3D to 2020. The general public will have access to tickets from 29th January from £12.50.
For those of us here in Ireland, it may interest you to know that the second 3D match that will be screened will be England vs Ireland on the 27th February. There are no details at all on this match but I assume it will follow a similar mechanic, with O2 Customers getting access two weeks before, and the general public four days later. I for one, if I can't get a ticket to the game, would definitely consider going over to experience this.
Paul Vaughan, RFU Business Operations Director said: “In Twickenham’s centenary year, this demonstrates that England Rugby has a rich history and an even richer future with exciting new developments such as O2’s 3D screenings. Rugby fans will be proud of England Rugby celebrating 100 memorable years, and I hope they will pack cinemas across the country to support the team and mark this milestone”.
For more details on cinema locations and how to purchase tickets visit www.3Drugbylive.com.