Last week Nike launched a new iPhone App, True City. The App provides users with user-generated content on six European cities. Nike bill the app as "making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers". Basically local 'experts' provide the information on each city. Nike considers these individuals as being at the forefront of their cities.
I downloaded the app and had a play around with it, and it's definitely worth a look. My only negative would be that it's only six cities and there's no immediate indication that it will be expanded. On the plus side, however, the app does integrate very well from a social media point of view.
You can download it here.
For those that don't want to download the app to have a look, check out the following video...