Showing posts with label News. Show all posts
Showing posts with label News. Show all posts

Wednesday, August 15, 2012

Famed Privateer Captain Henry Morgan's Lost Fleet Found




Many people don't realise that Captain Henry Morgan was a real person. Not only that but before he became associated with the famous rum baring his name, he was a Privateer working throughout the Caribbean. One of the great mysteries around Captain Morgan is the location of his sunken fleet of five ships that disappeared off the Coast of Panama in 1671. However, for the third year in a row, with the help of the Captain Morgan brand, a team of leading U.S. archaeologists have been scouring the mouth of the Chagres River in Panama in search of this lost fleet.

“Morgan was one of the most infamous privateers of all time, so for me, this is a chance to use archaeological research to bridge the gap between science and pop culture. Most people associate Morgan with the image on a bottle, but in reality, he was an iconic historical figure who accomplished incredible feats throughout the Caribbean,” said Frederick “Fritz” H. Hanselmann, underwater archaeologist and Research Faculty with the River Systems Institute and the Center for Archaeological Studies at Texas State University who has been leading the team in an effort to locate, excavate and preserve the remains of Morgan’s lost ships.

Hanselmann continued, “Locating his lost ships and being able to properly preserve and share it with the public is our ultimate goal with this project. We’re really close – and at the end of the day, his ships are down there and we’re going to find them.”

The story of the search for the lost fleet began back in September 2010 when the archeological team discovered six iron cannons off the coast of Panama belonging to Captain Morgan. The next breakthrough then came last summer with the discovery of a 17th century wooden shipwreck, which is believed to be one of the five ships Morgan lost in 1671 on the shallow Lajas Reef. The fleet included his flagship Satisfaction.

Returning to Panama this summer, the team excavated a host of historic artifacts from the shipwreck in hopes of confirming its origin. During this work, the team recovered a sword, chests, wooden barrels and multiple cargo seals. The artifacts, which are currently housed at Patronato Panamá Viejo (Old Panama Trust) in Panama City, will undergo the preservation process before being studied further and verified by London-based experts in English artillery.

“For us, there’s no better way to communicate the values and unwavering spirit of our brand than by unearthing the real-life history of its inspiration,” said Tom Herbst, Brand Director, Captain Morgan USA. “This adventure that we’ve embarked on truly embodies the character of Morgan himself and the free-spirited nature of rum. In our case, we don’t have to make up a brand story – ours is real and it’s waiting to be discovered at the bottom of the ocean floor.”

Captain Henry Morgan was one of the few men to survive the treacherous life on the high seas long enough to enjoy his successes. From 1664 to 1671, Morgan led daring raids throughout the Spanish Main, resulting in riches for him and his men far beyond what they ever expected.

In 1670, Morgan amassed the largest fleet in the history of the Caribbean and set his sights on Panama City, the richest city in the western hemisphere. While en route, his flagship and four additional ships ran aground on the Lajas Reef at the base of Fort San Lorenzo, the military base that guarded the mouth of the Chagres River – the only water passageway leading toward Panama City. Despite the setback, Morgan and his men prevailed, securing Fort San Lorenzo, sailing up the Chagres and ultimately making their way by foot through the dense rainforest to take Panama City.

All artifacts excavated through the project will remain the property of the Panamanian government and will be preserved and displayed by the Patronato Panamá Viejo in Panama City.

Saturday, February 18, 2012

'Paid Owned Earned: maximizing marketing returns in a socially connected world'

Yesterday I got an email from Nick Burcher about his new book. Nick describes the book, 'Paid Owned Earned: maximizing marketing returns in a socially connected world', as an "exploration of the different aspects of Paid Owned Earned and how everything links together - with the text split into individual chapters around 'Listening', 'Community Management and Content Hubs', 'Content', 'Optimization', 'Seeding and Distribution', 'Broadcast', 'Performance', 'Responding' and 'Measurement'".

He goes on to say, "[that] Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best to approach the fragmented media landscape."

I was absolutely delighted to find out that Nick has released a free editorial sampler featuring excerpts about linking paid owned and earned media together as well as an exploration of how TV and social can be linked.

Paid Owned Earned by Nick Burcher


The full book blurb:
“The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.”

Paid Owned Earned is available for pre-order now with an official on sale date of the 3rd March 2012 from from both online and offline retailers.

Thursday, December 8, 2011

Irish Language Social Media Site


---Press Release---

Abair Leat!, the world’s first social network exclusively dedicated to a minority language – Irish – will be launched on to the Irish market in the New Year.

In the run up to the launch, Abair Leat! is calling on anyone with an interest in the Irish language or interested in learning Irish to become beta testers and try out the new social media site. This will provide the company with useful feedback on the workings of the site. Those interested are asked to log on to www.abairleat.com and create an account with Abair Leat! - to be one of the first people to use the new social network outside the company.

AbairLeat! will be the world’s first social network / user generated content application exclusively dedicated to Gaeilge. The online network has the immediate effect of transforming learners into users. Abair Leat! uses custom made software that checks the percentage of Irish language content in all updates and posts. The network will be extremely useful for student with built in translation and spell check support. The site is also a great way for students to interact with each other in Irish in preparation for their Leaving Cert or college examinations.

Abair Leat! came about when staff of Irish college Coláiste Lurgan in Galway wished to work with new developments in IT to enable students to prepare for a cúrsa Gaeilge on their home PCs. The Abair Leat! project was then undertaken by web designers Block 5 Design to develop a series of online Irish games. Since then, Abair Leat! has gone from strength to strength with a new partnership emerging in 2011 with world renowned US-based online business Fantasy Interactive (FI) to create a unique social media site for the Irish Language.

FI is one of the world’s leading interactive agencies based in New York. Fantasy Interactive specialise in interactive design, mobile and application development and social media for some of the biggest brands in the world such as Google, Red Bull, CNN, and Fox. With such an extensive resume behind them, the team is happy to say they have created something completely unique to the social media world.

Abair Leat! aims to have up to 50,000 users by the end of 2012. Be one of the first to sample this unique IT experience by logging on to www.abairleat.com , create an account and get corresponding ‘as Gaeilge’.

Monday, July 18, 2011

Dublin To Paris With The Irish Hospice Foundation


Yesterday saw the start of the annual Irish Hospice Foundation cycle from Dublin to Paris. The gruelling 600km journey by 17 cyclists is the charity’s annual campaign to raise funds to support the development of Children’s Hospice Home Care.

In order to take part in the 5 day event each cyclist raised €3,500, equating to €720,000 over the past two years (2009 and 2010). The cycle takes them from Dublin down to Rosslare, across to Cherbourg, and then on up through the beautiful and historic Normandy countryside to finally arrive in the French capital.

The event has been so successful, both in raising funds and drawing participation, that a second cycle has been organised where 44 riders will cycle from Geneva to Nice from Sunday 24th July. It is hoped that around €220,000 will be raised between the two cycling events this year.

Sharon Foley, Chief Executive Officer of the Irish Hospice Foundation, stated: “We hope that the participating cyclists enjoy their experience. To fulfil this feat, they have undertaken many hours of training over several months. Their families have also been fully behind their efforts. We appreciate their support for one of our most important programmes. Their fundraising efforts will be used to support a new service for some of the most vulnerable children in society.”

You can follow all the action on the Irish Hospice Foundation Twitter account and through the hashtag #ihfcycles, or over on their Facebook Page.


Dublin-Paris cycle itinerary
Sunday17th July
Depart from the southside of Dublin and cycle to Arklow -93kms.

Monday 18th July
Cycle from Arklow to Rosslare-85kms.The group will take the 3.30pm overnight Irish Ferries to Cherbourg from Rosslare.

Tuesday 19thJuly
The cyclists arrive in Cherbourg at 11am and cycle from Cherbourg to Bayeux-108kms.

Wednesday 20th July
This is the longest stage of the event a massive 168kms taking the group from Bayeux to Evreux.

Thursday21st July
Last day of cycling: This sees the riders enter Paris -105kms.

Friday22nd July
The cyclists can enjoy the sights of Paris before catching a flight back to Dublin.


Additional Information
On a national level, an estimated 1,400 children are living with life-limiting conditions in Ireland. There are about 350 child deaths every year – the majority in the first year of life. The Irish Hospice Foundation has committed €2.5 million to the implementation of the national policy Palliative Care for Children with Life-limiting Conditions in Ireland. The Irish Hospice Foundation funds the role of Dr Mary Devins who in June was appointed Ireland’s first Consultant in Children’s Palliative Care. The Irish Hospice Foundation has also agreed to fund five out of eight outreach nurses, who will support families caring for their children at home. Since 2007 the Irish Hospice Foundation has funded courses in children’s palliative care for nurses and healthcare professionals where over 1,500 have been trained.

Leading Irish sustainable products manufacturer Kingspan Group is the overall title sponsor for both of the Kingspan Irish Hospice Foundation Cycle Challenges.

Saturday, June 25, 2011

Eason Offers - Whatever You’re Into


Everyone loves a mystery and I had my own little mystery this week starting with the unexpected arrival of a package on Monday morning. Simply wrapped and baring no clue to the sender other than a small tag with the hashtag '#whateveryoureinto', my gift was a paint-by-numbers set. Odd perhaps, unusual certainly but none-the-less very happily received. Of course I'd no idea who it was from.

Tuesday came and another package arrived. This time it was a book: Kirstie Allsopp's 'Kirstie's Homemade Home'. Again the clue was a small tag with the hashtag '#whateveryoureinto'. A Google search of 'whatever you're into' revealed that this was Eason's brand tagline. Still no idea what Eason were doing, if it was indeed Eason. Wednesday I received a pack of batteries with the now familar note, Thursday saw a Meetings Folder arrive, and finally on Friday there was a copy of Neven Maguire's new book 'Neven's Food From The Sun'.

While I was pretty sure that I had cracked the #whateveryoureinto code, Friday revealed all as the book was accompanied by a note. All the gifts arriving over the previous week were indeed from Eason, to celebrate the launch of their brand new online daily offers website - www.easonoffers.com.

Easonoffers.com is a brand new site offering exclusive daily items from Eason, but with up to 75% discounts every day and free delivery anywhere in Ireland. These could be anything from the extensive range at Eason, including bestselling novels, cookbooks and lifestyle guides, as well as stationery, exclusive signed and limited edition books, computer accessories and arts and craft materials.

David Field, Head of Marketing and Retail Development, Eason, commented, “We’re delighted to be launching Easonoffers.com and providing such a great online service to our customers. Whatever your interest or hobby, we'll bring you an exclusive offer online on a daily basis, all at fantastic value and with free delivery anywhere in Ireland. So whatever you’re into, get into Easonoffers.com. Eason boasts such an extensive offering, not just books, so this is a great opportunity to make our Irish customers aware of our product range, available at heavily discounted prices, delivered direct to their door!”

Go have a browse and see what's happening today.

Wednesday, May 18, 2011

Digital Employment and Salary Survey 2011


Prosperity, Ireland's leading digital recruitment agency, have just released the results of a serious piece of research. Prosperity's Digital Employment & Salary Survey for 2011 covers all the digital sectors: Vendor/Portals, E-commerce, Digital Agency, Online Publisher, Gaming and Mobile/Telecoms.

The survey, while showing several very positive aspects of the digital sector, does highlight that there is a large shortfall in skills across the Irish digital environment. that need to be addressed if we are to be the digital colossus we aspire to be. The survey also draws comparisons between Irish salaries and those of The UK, Czech Republic, Israel and Singapore, and also includes a comparison of digital salaries today compared to those of two years ago.

For anyone involved in the sector, either as an employee or employer, I highly recommend taking a look.

Thursday, April 14, 2011

New Liverpool 2011/12 Away Kit


On Saturday, Liverpool Football Club Football Club and adidas unveiled their new away shirt for the 2011/12 football season. The new adidas Liverpool away kit, which will go on sale on the 12th May and will be available in Lifestyle Sports Stores nationwide, takes its design inspiration from metallic elements. Solid grey in colour, the shirt is finished with metallic silver detailing on the iconic adidas 3 stripes across the shoulders, both sponsors logo’s and the laser cut woven crest.

Also new for 2011/12 season the kit includes a revolutionary sock design which features anatomically placed cushioning and an achilles protector.

On the field, the players’ kits will incorporate adidas’ cutting edge TechFit technology, to help improve speed, increased endurance capabilities and enhance awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.

The shirts also feature adidas ClimaCool technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

Thursday, March 3, 2011

2011 ESB Electric Ireland Feis Ceoil


Ireland’s biggest classical music festival, ESB Electric Ireland Feis Ceoil, is set to showcase the talent of over 4,000 musicians from all over Ireland at the annual festival from 4th to 15th April. The competition now boasts over 190 individual classical music competitions including voice, piano, strings, wind, brass and orchestra.

Laura Gilsenan, CEO, Feis Ceoil, said “Since its foundation in 1896, the Feis Ceoil has set the standard for the performance of classical music. We are vey grateful to our sponsor ESB Electric Ireland for their support which enables us to continue this competition, which plays a vital preparatory part in the career development of aspiring professional musicians, as well as a significant role in musical education in Ireland.”

Brid Horan, Executive Director, ESB Electric Ireland said, “ESB has sponsored the Feis Ceoil since 2008. This year is particularly exciting for us as we are supporting the Feis under our new brand name, ESB Electric Ireland. We are very proud to support Ireland’s emerging and extraordinary talent in classical music, reflecting the energy and passion that is evident in the performances of all the participants”.

Some of the most outstanding competitors from the 2011 ESB Electric Ireland Feis Ceoil will be showcased at a special Gala Concert in the Dublin Convention Centre on April 16th 2011. The concert will feature The Celtic Tenors, and will be attended by the Patron of Feis Ceoil Association, President of Ireland, Mary McAleese.

For the performers, in addition to the prestige of winning at the ESB Electric Ireland Feis Ceoil, successful competitors will also enjoy over €50,000 worth of prizes.

Ticket prices for the competition are €5 per day and open to everyone.

Former well known Feis Ceoil participants:

  • John O’Conor, internationally renowned concert pianist,
  • Siblings Finghin & Dearbhla Collins, both renowned pianists who perform worldwide,
  • Acclaimed opera singers Virginia Kerr, Regina Nathan, and Cara O’Sullivan,
  • Young up and coming pianist Sophie Cashell,
  • Harpists Anne-Marie O’Farrell & Cormac de Barra,
  • Celebrated Composer Conor Linehan,
  • John McCormack, Ireland’s most famous and critically acclaimed Tenor,
  • Author James Joyce, who won a Bronze Medal for Tenor Solo.

Other Competitors of Interest:
  • Comedian Risteard Cooper who won the Baritone Solo competition in 1987,
  • Broadcaster Liz Nolan of Lyric FM,
  • Contemporary eclectic cellist Vyvienne Long.

Current competitors of interest:
  • Quaid Family siblings who perform as individuals soloists and in an ensemble, winners of Family Ensemble 2010 – all of whom will be competing individually in 2011,
  • Seán Óg Boylan, accomplished pianist and organist and the son of former Meath manager, Seán Boylan (both pictured above).

Competitions of ‘note’ at ESB Electric Ireland Feis Ceoil 2011:
Tuesday 5th April, RDS Concert Hall, from 5.00pm
Category: Choral
ESB Electric Ireland Feis Ceoil School Choir of the Year Finals

Thursday 7th April, RDS Concert Hall, 7.00pm
Category: Piano
Mabel Swainson Pianoforte Award

Friday 8th April, RDS Concert Hall, 7.30pm
Category: Vocal
Cuisine de France John McCormack €8,000 Vocal Bursary Finals

Tuesday 12th April, RDS Dodder Room B, 7.00pm
Category: Chamber Music
Chamber Music Cup

Wednesday 13th April, RDS Concert Hall, 7.00pm
Category: Woodwind
McCullough Cup & RTÉ lyric FM €1,500 Radio Award

Thursday 14th April, RDS Concert Hall, 12.00pm & 2.00pm
Category: Strings
Aileen Gore Cup (for recital by Violin, Viola, Cello, Double Bass, Concert Harp, Guitar)

Thursday 14th April, RDS Concert Hall, 7.00pm
Category: Piano
Morris Grant €2,500 Bursary

Friday 15th April, RDS Concert Hall, 7.00pm
Category: Vocal
Gervase Elwes Memorial Cup

Wednesday, November 17, 2010

FUSE@GN1 - Pop-up Shop



Two weeks ago I was asked to pop along to the launch of something really cool. A friend of mine, Danielle Mac Innes, who runs the Dublin-based furniture and design company FUSE Interiors has partnered up with Gallery Number One to transform the space into a mid-century, vintage and recycled furniture exhibition and shop. The shop launched on October 29th and will be open for 4 weeks.

If you have any sort of interest in vintage furniture or design this will be a treasure trove of wonder that you need to visit. The pop-up shop has a wide selection of seating, tables, lighting, storage and cool accessories from a variety of sources and ages.


In case you're not familiar with Gallery Number One, it's located just beside Dublin Castle at 1 Castle Street, Dublin 2. The shop is open Monday to Friday 10am - 6pm (late Thursday) and Saturday & Sunday 11am - 6pm. And don't fear while the shop was due for a 4 week run, things have been going so well that it's now going to stay open until Christmas.

About Fuse Interiors
Fuse Interiors carefully source and select a mix of mid century investment pieces, flea market finds and restored vintage pieces. Through pre-owned vintage and re-cycled pieces, as well as seeking suppliers who use sustainable methods and materials, Fuse aim to bring responsible yet exciting design to their customers.

They work on large and small projects with both individual and business clients.
They offer a full range of design services which include floor plans, 3D drawings, sourcing and specification of furniture and finishes, colour consultancy and project management.

Wednesday, February 10, 2010

DoneDeal.ie - A Case Study


Last week saw Trinity College play host to the Dublin Web Summit. The event, which was beyond sold out, brought together a fantastic panel of speakers to discuss the lessons & direct experiences of scaling up companies, inspiration for Irish tech start ups and a round house debate on the implications and expectation of Social Media and the advent of user curated news and content. The Summit's speakers were Craig Newmark, founder of Craigslist, Matt Mullenweg, founder of Wordpress, Wired’s Editor-at-Large, Ben Hammersley, and former Iona CEO, Chris Horn. The Summit was presided over and MC'd by Mark Little.

I was lucky enough to attend the Summit as a guest of one of its sponsors, DoneDeal.ie.

The conference was, to say the least, one of the most informative and thought provoking events I've been to in the last 5 years. To start I would commend Mark Little on being one of the finest MCs I've had the pleasure of seeing. Mark not only knows what he's talking about inside and out, but he shows a genuine passion and interest in the people speaking and what they are speaking about. On the otherside then, it should be taken into account also that the line up of speakers was just brilliant. Craig Newmark, Matt Mullenweg, Ben Hammersley and Chris Horn all displayed an insight into a world that both enthrals and intrigues me. I live Social Media and online content, it's a passion, and I am lucky enough to be able to work with the things that I find most interesting. These people were, in one way or another, all part of that world down to its core. Newmark and Mullenweg: the creators and innovators. Hammersley: the critique, moderator and commentator. Horn: the technologist and advocate. While the room may have been filled with geeks much the same as myself, there was not a single person present who wasn't captivated.

Watching and listening to these people talk, I realised that the entire landscape of the world I work in, is primordial in its nature. Nothing is concrete, nothing set in stone, and nothing that is beyond question. Opinion rather then fact prevails in the majority of circumstance and everything we accept today could easily be idiotic to even consider tomorrow. The web and Social Media are changing so rapidly that the only way to stay with the leading edge is to immerse oneself in everything to do with it. Surround yourself with like-minded people and make sure to listen to everything they have to say, because every suggestion or idea is worth considering. I do quite a bit of freelance work but I would never consider myself to have owned my own business. Listening to the panel got me thinking about this. How would I approach the modern digital world if it were my own business I was driving?

Speaking to my host at the Summit, DoneDeal.ie seemed like a good place to understand what the trials and difficulties faced by a start-up are. Fred, a Swede who married an Irish girl and now lives in Wexford, was full of good suggestions and commentary on how he and his wife took their digital idea and created a seriously impressive business. The best thing, however, that Fred and Geraldine, his wife, offered was a Case Study (available to download here) that the company has created on exactly how they have become Ireland’s biggest and fastest-growing classifieds website. Reading through the case study I was thrilled. Here is a company that has realised how Social Media works. It's all about sharing. Giving away knowledge and learnings makes you stronger. Other businesses succeeding makes the market stronger. Here was someone who actually saw the benefit of giving away information that others would hold tightly to their chest and do anything to keep secret. Bravo!

DoneDeal.ie, from a standing start in 2005, has experienced an average of 10 - 15% growth in visitor traffic and ad placements per month. At the end of last year the business had reached a company turnover of €1mil and is hosting more then 50k of active ads. According to Google Trends, the business is now the number one place to buy and sell things in Ireland. Consider that all that was achieved in less then 5 years. This hasn't gone unrewarded or unnoticed though. Last year Fred and Geraldine received the Net Visionary Internet Marketer award from the Irish Internet Association and DoneDeal.ie was short-listed for the All Ireland Marketing Awards 2009 in the Small Business Category.

As of November last year, DoneDeal.ie had the following metrics:

  • Visits per month: 2.8 million
  • Unique visitors per month: 776,000+
  • Traffic increase per month: 10 - 15%
  • Active ads: 54,000
  • New ads placed per month: 30,000
  • Turnover: €1 million
  • Revenue growth year on year: 400%

No one can say this isn't extremely impressive. For anyone who is started, has started, or is just thinking about starting their own business, I would recommend reading the DoneDeal.ie Case Study (download here). It is full of good advice, practical suggestions and solid information on how one of Ireland's best success stories came to be.

Aside from the website, DoneDeal can also be found on Twitter (here or here) and Facebook.

Friday, January 22, 2010

Ads of the World Ad Campaign

Everyone's favourite advertising archive and community, Ads of the World has just launched its own advertising campaign. Consisting of 4 stunningly detail, yet simple and elegant print ads, this is an adman's ad campaign. Ads of the World is owned by WebMediaBrands.

The Advertising Agency who created the campaign was 1789; with their Creative Directors Baptiste Clinet, Jo Dubruque and Nicolas Lautier all working on the job.





If you look carefully you will see the following ads referenced:
Cadbury 'Gorilla'
Advertising Agency: Fallon London, UK

Ikea 'Lamp'
Advertising Agency: Crispin Porter + Bogusky, USA

Sony 'Bravia'
Advertising Agency: Y&R Asia, Singapore

Philips 'Caroussel'
Advertising Agency: Tribal DDB, Amsterdam, The Netherlands

Nova Radio 'Le grand Mix'
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France

Lego 'Imagine'
Advertising Agency: FCB, Johannesburg, South Africa

Greenpeece 'Boomerang'
Advertising Agency:DDB Paris, France

Friday, January 15, 2010

Guardian iPhone App



On the 14th December last year, The Guardian Newspaper launched an iPhone App offering users full access to all Guardian content through the convenience of their iPhone; including news, comments, features, photo galleries and audio. There was never a question that this was a smart move by The Guardian, what was a question for many people was the fact that The Guardian were not going to offer the App for free. It would be paid for. Admittedly this is not a unique situation for a news provider; BBC World News Live, BBC News Mobile, iCNN News Reader and even the Irish Independent and Irish Breaking News, all offer iPhone Apps that are paid for. However, it's also worth noting that Sky News, ITN News, Thomson Reuters News and The New York Times, all offer their Apps for free.

Was it the right move?

In short, yes it was very definitely the right move for The Guardian.

Since its launch, The Guardian iPhone App has been downloaded nearly 70,000 times. That's over 2,300 times a day, every day! That's extremely impressive for a paid App.

Emily Bell, Director of Digital Content, Guardian News & Media, said: "We are thrilled with our download figures for the first month of the app. The feedback we have received from users has been excellent, yet also extremely informative in terms of features and functionality that can be improved in the future. Over the Christmas break the app became available in many areas of mainland Europe, as well as in Canada and Australia for the first time, so we hope our global audiences will enjoy using the app as well."

The App was designed by The Guardian's in-house team and then built by 2ergo. It is available for the iPhone and iPod Touch. It is available for £2.39 and can be accessed by users in the following countries:
Finland, Latvia, Romania, Austria, France, Lithuania, Slovakia, Belgium, Germany, Luxembourg, Slovenia, Greece, Malta (Republic of), Spain, Czech Republic, Hungary, Netherlands, Sweden, Denmark, Poland, Estonia, Italy, Portugal, Australia & Canada, UK, Ireland, US.

The App is available for download here, and the following video demonstrates all the App's features...

Tuesday, November 24, 2009

ISPCC Annual Christmas Appeal Launches

Last Christmas, 40% of children’s calls unanswered due to severe lack of resources.

As I've gotten older I've realised that there are some things in the world that are in excusable. Some things that should never be allowed to happen. Cruelty to children is top of the list. Thankfully here in Ireland we have a huge number of people who dedicate their lives to helping those who are incapable of helping themselves. People who work for a number of organisations trying to do the right thing. The ISPCC is such an organisation.

Unfortunately, last year, due to a lack of funds, ISPCC was unable to answer almost 40% of calls made to its Childline service on Christmas Day. What's even more tragic is that in the last 12 months the demand on the service has only increased.

So yesterday the ISPCC launched their annual Christmas appeal to raise the vital funds necessary to ensure that thousands more children can access the services they need. The ISPCC relies on the Irish public for the vast majority of its funding, and while we as a nation are great givers, in the approach to Christmas we need to give more. As the saying goes, no gift is too small to make a difference.

Speaking at the launch of their Christmas appeal today, Ashley Balbirnie, CEO of the ISPCC said; “I know many Irish people are experiencing tough times with the ongoing recession but we must be mindful of those who are worse off than us and in particular children who are in abusive situations, alone and calling for help. We need to think about what is important to us at Christmas and how we can help others who truly need support. Throughout the Christmas period we see an increase in calls from children seeking help and it’s easy to get caught up in the chaos of Christmas and forget about those less fortunate. Christmas is a time for giving and a time for sharing, donations to the ISPCC are essential to support our efforts to help these defenceless children.”


The ISPCC has already received over 665k calls for assistance this year from children all over Ireland. That's an increase of 35k calls over this time last year. With many families hit hard by the economic downturn, those experiencing financial worries is only going to be worse then last year. All the additional stress and tension may inadvertently find itself taken out on children.

“Ireland is going through a challenging and turbulent time, with many people finding themselves out of work or experiencing a reduction in pay or hours of work. It’s not easy and it can be a hugely stressful time for people, particularly with the added financial pressures of Christmas. Children are not immune to such family tensions and worries, and for many children this stress can impact negatively on their own well being.” Balbirnie concluded.

The ISPCC are calling on people to make a donation now and make Christmas a happier time for children in need. Donations can be made through the ISPCC website www.ispcc.ie, by calling 1850 50 40 50, or by purchasing an ISPCC ‘Holly badge’, available nationwide for €2 through ISPCC street collections and shopping centres in the run up to Christmas. What’s more, the ISPCC offers a range of low-cost Christmas cards and gifts with a difference in their online Christmas shop.

For information on ways to support the ISPCC this Christmas, please log onto www.ispcc.ie.


ISPCC Childline Service
The ISPCC Childline service is available 24/7 on 1800 66 66 66. Support for young people can be accessed through the Childline website on www.childline.ie. The ISPCC offers a range of face to face, telephone and web based supports for young people and parents through its ChildFocus and TeenFocus services. For details of services in your area please contact the ISPCC on 01 676 7960 or view the ISPCC website www.ispcc.ie.

Wednesday, October 14, 2009

Bloggers To Write Local News

The Guardian Newspaper has confirmed that it will be hiring Bloggers for its local news service. The announcement by the paper that it was looking to hire qualified bloggers who could cover "community news and report on local developments" is a strong indication of the publishers acceptance that "citizen reporters" hold a legitimate place in the news gathering process. The Guardian has said that it will commence with Leeds, Cardiff and Edinburgh, but that they are planning to launch similar local news projects across a number of locations.

Brand Republic reported Emily Bell, director of digital development at Guardian News & Media, as saying: "Guardian Local is a small-scale experimental approach to local newsgathering. We are focusing on three politically engaged cities and we expect to launch in early 2010."

The Guardian are not however the only publication going in this direction. The Guardian will join a growing list of national UK publishers who are looking to tap into the local market. The Mirror Group recently launched more than 100 hyper-local websites that serve specific UK postcodes, with user generated content, while Associated Northcliffe Digital launched a local project with 50 regional news sites allowing people to write and upload their own content.

"Guardian Local is a small-scale experimental approach to local newsgathering. We are focusing on three politically engaged cities and we expect to launch in early 2010," said Bell. Sarah Hartley, the Guardian Local launch editor said: "While researching developments at the grassroots of community journalism, I've been impressed by the range and depth of coverage from local websites and blogs. This experimental project reflects both the shifting nature of journalism and the reality on the ground."

The Guardian has stated that the Bloggers they are looking for will have journalistic qualifications.

Saturday, October 3, 2009

Sony: Soundville

In March 2009, Sony and Fallon used sound as the centerpiece to turn a small town in Iceland "into an extraordinary sound-system for a week." Juan Cabral, the man behind the Cadbury's Gorilla, created Soundville, a short film that documents three days in the life of the Icelandic town of Seydisfjordur, following the installation of several giant sound systems. Through the system the village was filled with an eclectic array of sounds by Richard Fearless (Death in Vegas), Mum, Bob Dylan, Toumani Diabaté, Roberto Goyeneche, Murcof, Federico Cabral, gUiLLeMoTS, and others.



Following the release of the documentary, Juan Cabral gave the following interview to Creativity Online:
So what was the assignment from Sony for this particular job?
The starting point was to show passion for sound above all—to create a pure sound experience. We also shot five product films to back that up, but it was mainly about Sony's love for sound.

How did you come up with this particular idea? What inspired it?
I was buying milk while listening to Stockhausen on my headphones. I felt everyone should be listening too.

How is this film being shown? Are there any special media strategies, as with "Balls"?
This was made for cinema and internet mainly. There are some television cut-downs and teasers too but the longer piece is the one that allows people to let themselves inside the journey and experience all the textures.

Obviously, turning a whole town into a sound system posed some huge production hurdles. Can you tell us about the process? How did you get permits to use a whole town?
The local production company in Iceland promised they could get a permit. And they did. They spoke with the mayor of Seydisfjordur and everyone in the village accepted. It's an 800-person town, but in the winter there's only around 400. We shot in the winter.

Were all the townspeople made aware of what was happening?
From the moment you place a camera people are aware. But I have to say, people got used to us very quickly, which was good because then it was about the sound. Also, because there were no actors we ended up with normal people being themselves when exposed to sounds. That's why most reactions are subtle and I think that's the most interesting part of the project, the little nuances, the melancholy, etc.

How did you set up and find the speaker systems? Did you recruit any special technicians to help you out? Was the town equipped to actually power everything?
The guys that make the Sigur Ros concerts in Iceland powered everything. We could play the music remotely and wirelessly. We built this 20 foott tower full of speakers and placed it in the middle of the town. Because it's a very quiet place—there's almost no traffic—you don't need a lot to make it sound good actually. And we certainly didn't want the sound to be bouncing everywhere.

How did you go about shooting? Can you tell us about your camera setups?
We only had two cameras actually. We didn't want a lot of crew running around or big cranes and all that. It was a gentle and quiet shoot. The idea was not to interfere with the daily routine. We were just observing in a way.

The sound is obviously a driving component of this piece. How did you go about selecting the music?
A lot of music was composed specifically for the project. Richard Fearless from Death in Vegas collaborated a lot. He recorded more than half an hour of original material: sounds, beats, atmospheric sequences, etc. Mum composed some beautiful tracks as well. I also asked my brother to record something and three days before the shoot he sent this wonderful little song, which we played to the sheep.

A company called A-bomb helped curate many hours of music too, so we had different playlists set to go from one mood to another.

For you, as a director what were you hoping to achieve with this spot?
Personally, I wanted to make something that I can be proud to show my little girl in ten years time. So I have to wait ten years to see what she makes of it.

What was the best part of this experience?
Every morning I had to choose a track to wake people up. . .not just people but a whole village.


Credits
Copywriter: Juan Cabral
Director: Juan Cabral
Production Company: MJZ
Producer: Nellie Jordan
Agency Producer: Gemma Knight
Director of Photography: Alwin Kuchler
Editor: Neil Smith
Sound: Parv at Wave
Post: MPC

Wednesday, September 30, 2009

Paulaner Oktoberfest 2009

The Irish may be the stout kings of thew world, but when it comes to beer the Germans know a thing or two about brewing. Specifically those clever folk in Bavaria. Luckily you don't need to go all the way to Bavaria to enjoy some of the finest German beers and foods. It's that time of the year again and Oktoberfest is upon us!

The annual Paulaner Oktoberfest kicks off next week on the 8th October and runs for a full 10 days until the 18th. This is the second year that the festival has travelled to Ireland is not to be missed. It's a free event, and is absolutely family friendly. You can experience traditional German fun, food and entertainment. Even better news, for those of us living in Ringsend, is that the Paulaner Oktoberfest will again be located in Dublin’s George's Dock. Perhaps even better news is that the festival will feature its famous marquee (representative of the Munich Oktoberfest), a host of German market stalls, and over 24 Munich barmaids, all aiming to share some German fun, food, entertainment and seriously tasty Bavarian beer. The Paulaner Oktoberfest will also offer visitors a taste of authentic Bavarian brass and dance music from the German group, Mostland Stürmer.

The traditional German market will feature over thirty German speciality food traders, all of whom are travelling to Dublin specifically for the festival. So make sure to try the speciality sausages, meat, Käsealm and candy and ginger bread hearts. The festival will also offer visitors the chance to try Paulaner and Paulaner Non Alcoholic, as well as the special Oktoberfest brew.


Last year over 70,000 people visited the festival and don't expect it to be any different this year. Whatever you do, don't miss this great opportunity.

For more information check out the Paulaner Oktoberfest website, or email info@paulaner-oktoberfest.com

Alternatively, why not join the 190 festival fans already on Facebook?

For a taste of what's to come, check out this video of last years Oktoberfest:

Saturday, September 5, 2009

Azerbaijani Bloggers Jailed

Two Azerbaijani bloggers (Adnan Hajizade, 26, and Emin Milli, 29) have been arrested and face up to five years in jail for uploading a video of one of the bloggers in an oversized grey suit giving a press conference. The video shows the donkey at the head of a table surrounded by journalists. The video is a parody of one of Azerbaijan's notorious "news-conferences" that act as propaganda pulpits for the government. This is the latest example of the Internet crackdown that has been seen across the ex-Soviet state.

The two youths have been officially charged under hooliganism laws, and the police say that the pair were also involved in a "scuffle at a restaurant". Independent reports have indicated, however, that the "scuffle" is simply an excuse to hold the pair under a two-month pre-trial detention order. There is no question that it is a political arrest. Their trial is scheduled to begin in Baku on September 4.

Speaking to the BBC, Elsa Vidal - Europe desk officer with Reporters Without Borders - said that press freedoms in Azerbaijan were almost non-existent, making it "one of the black spots of the former USSR. The situation is still severe and local public servants enjoy virtual immunity from an investigation from the press when they try and expose corruption. There are no grounds for the bloggers to be prosecuted. They should be released and all accusations should be dropped. The authorities have more to lose in jailing the bloggers than in freeing them, but who knows what will actually be said at the trial?" she added.

The UN Human Rights Committee has also raised similar concerns, saying there are "extensive limitations to the right to freedom of expression in Azerbaijan". A statement from the lawyer for Hajizade and Milli says that it was them who were attacked by two men and when they went to a local police station to file a complaint they were arrested on hooliganism charges. "This incident is definitely politically motivated. My clients did not beat anybody, quite the opposite," said the lawyer, Isakhan Ashurov.

Hajizade, the co-founder of the OL (To Be) youth movement and Milli, a co-founder of online television channel AN Network, are both Western-educated and central to a growing movement of young people who are using the Internet to criticise the Azerbaijan government. The main focus for these movements is Social Media such as Facebook, Twitter and YouTube.

Much of the criticism toward the government lately, has surrounded a new law in Kazakhstan that allows the closing of a website for three months if it is deemed to have intentionally published illegal information.

The arrests have gained a large amount of online and offline coverage and many of Hajizade and Milli's supporters have taken to creating even more online content through both blogs and Social Networking sites; including a Facebook Page with over 900 supporters and an online video petition.

In response to the growing support, a senior advisor to President Ilham Aliyev, Ali Hasanov, has said "People are not arrested in Azerbaijan because of political activity.... There was a scuffle between some young people and some of them were injured". He added, "Law-enforcement agencies are investigating the case and will give an impartial assessment".

Sunday, August 30, 2009

IKEA and Vedana


During the week, what may seem like a seemingly insignificant event, swept across the web creating a huge amount of debate and coverage. IKEA changed their font.

Seriously.

IKEA's signature Futura font has been replaced by the Verdana. For the last 50 years, IKEA have been using IKEA Sans, a customized version of Futura. However, for their new 2010 catalogue, IKEA have made a switch to the Verdana typeface. As it turns out, fans and designers are extremely unhappy with the change. On Wednesday, design consultant Marius Ursache even went as far as to create an online petition to stop IKEA from changing the font. So why did IKEA make the change and why are their such strong feeling over this?

In an interview with the Swedish design magazine Cap & Design, IKEA’s Ivana Hrdlickova said that IKEA's central reason for changing fonts was to allow the company to use the same typeface in all countries it currently operates in. IKEA's previous font Futura did not allow for Asian characters. As Verdana was designed for the web, it allows the company’s image to remain consistent online and in print. Unfortunately, that's also the main reason for the backlash. Verdana was never intended as a print typeface and was created purely for use on screen. Microsoft invented the font for shipping with Internet Explorer 3 in 1996.

Here are a selection of a few comments that have been made:

Simon l'Anson, a creative director in London, said "it has open, wide letterforms with lots of space between characters to aid legibility at small sizes on screen," but "it doesn't exhibit any elegance or visual rhythm when set at large sizes. It's like taking the family sedan off-road. It will sort of work, but ultimately gets bogged down."

Carolyn Fraser, a letterpress printer from Australia, said Verdana is "dumbed down and overused."

"They went cheap," said designer Iancu Barbarasa. "Designers have always thought of Ikea as one of their own, so now, in a way, the design community feels betrayed."

The issue has gained such coverage that Time Magazine have even covered the story. So what do you think? Does this change really make a noticeable difference?

The fonts in question...

Saturday, August 29, 2009

The Sol Revolution


- - - UP DATE - - -
The Sol Revolution venue has changed, it will now be on in The Odeon. Same line-up etc. Start time is 8.30pm.

The summer may be almost over but there's plenty of fun still to be had before you pull your winter coat of off its hibernation. Sol Beer is currently running a great campaign over on its Sunshine Revolution website. Just for the fun of it, Sol are hosting a free gig in Pygmalion and the Powerscourt Centre on the 16th of September. The line will see Super Extra Bonus Party, The Chapters, Kormac Live and Tucan take to the stage in an evening of fun and revelry.

But wait, I hear you cry, did you say free? I did indeed say free. Just pop over to the site and register your details. Hey presto, mission complete.

The Sol Revolution are also busy promoting the whole event over on Twitter and Facebook. So get following and add yourself as a fan. If you're looking for more info on Sol you can check out the International Beers site or Wikipedia.

The Story of Sol
As Sol legend has it, it all began on a brisk, sunny morning way back at the very end of the 19th centuary. The year was 1899, and in an old lost forgotten factory near Mexico City, named “El Salto del Agua”, a German master brewer chanced upon a brewing pot illuminated by a ray of sunlight, falling in through a dusty window. The brewer stopped in his tracks, captivated by golden ray beaming across the room, pulling his attention to the pot. He decided this new beer would be named “El Sol” (The Sun), and so Mexico's most famous beer was born. Since then Sol has become a popular beer sold around the world, served in its distinctive clear flint bottle always with a wedge of lime.

Here's also a funny little video about the classic Mexican cerveza...

Wednesday, July 29, 2009

Digital Marketing School

Just over a week ago now (apologies for the delay folks) saw the launch of Ireland's first free, online marketing school. The Digital Marketing School, founded by Niall O’Driscoll and Andrew Jenkinson, has been set up through the vStream marketing company and is aimed at Irish SMEs and start-ups who are looking for an online consultancy resource.

While I would personally disagree with a number of points that are made in the new ventures press release, all in all I think this is a great idea and really well put together. The site already features 7 different tutorials, an interview and a case study, all provided as online videos by the two founders.

Andrew Jenkinson spoke about the reasoning behind the site, saying "From start-up companies to large multi-nationals there is a general lack of knowledge of this space. And it's also very hard to keep up to date, as last year's facebook is this year's twitter, and new technologies such as augmented reality are appearing all the time. It's hard for people to get grounding in this, as it can seem quite complex and confusing. That is why we decided to set up the Digital Marketing School and make it available for free. For Ireland to compete at an international level, digital marketing will be crucial."