Friday, November 25, 2011

Ireland's Favourite Book

This Tuesday, Eason launched the search to find Ireland’s Favourite Book. As part of their 125th anniversary celebrations, Eason has compiled a list of the top 125 books over the years and has invited the public to cast their vote to crown the nation’s favourite book of all time.

Speaking about Eason’s search to crown Ireland’s favourite book, Maria Dickenson, Head of Book Purchasing at Eason said “As part of our 125th celebrations we have carefully compiled a list of the top 125 books over the years which includes a wide range of favourites from the childhood classic Roald Dahl’s ‘BFG’, William Goulding’s modern classic ‘Lord of The Flies’, much loved Irish fiction Patrick McCabe’s ‘Butcher’s Boy’, Oscar Wilde’s ‘Picture of Dorian Gray’ and Cecelia Ahern with’ PS. I Love You’ and many more.”

Maria continued “We are a nation of book lovers and our team at Eason’s are really excited about hearing from the people all around Ireland as to what their most loved book is. Books often evoke very vivid memories or milestones in our lives. The fun is thinking about all the books that we have read and why it made such an impact on us – it can often tell a lot about a person when they reveal their favourite book so we are really interested to see what comes out top as the nation’s choice.”

Some of the much loved authors who feature on the list of 125 books have shared their personal favourites with Eason;

“I will say that I could die happy if I'd written ‘His Dark Materials’ by Philip Pullman” - Emma Donoghue author of Room

“I’m a sucker for doomed romance – ‘Great Gatsby’ by F. Scott Fitzgerald-” - Patrick McCabe, author of Butcher Boy

“I feel honoured and so incredibly proud to be included in this list of 125 favourite books. Every day I appreciate how people have welcomed PS I Love You into their hearts. My favourite book of all time is ‘The Time Traveller's Wife’ by Audrey Niffenegger - it's a modern classic, a quirky love story which is so beautifully written” – Cecelia Ahern, author of PS I Love You .

“One of my favourite books is John McGahern's masterpiece ‘Amongst Women’. I love its quiet faith, its insistence on its own terms. It conjures a world that is absolutely specific to itself, down to the most minuscule, seemingly inconsequential detail, but in so doing manages the alchemy of saying something about every life. The family it depicts is somehow every Irish family of a certain era, held together by its secrets, bound by its evasions, by a web of loyalties, only one of which is love.” - Joseph O’Connor, author of Star of The Sea

Eason’s is now calling on people throughout the Island of Ireland to have their say and vote for their favourite book by logging onto their new look website Each voter will automatically be entered into a draw where one lucky winner will walk away with the entire collection of 125 books! Entry is open until Sunday 18th December 2011.

Monday, November 21, 2011

‘S’Up Santa?’

Back in August I posted about Three Ireland's latest campaign, 'S'Up'. The advertising campaign featured Jedward and saw the two pop stars become advertising foremen for the mobile brand.

Now as Christmas quickly approaches Three have launched their seasonal campaign, which also features the duo and promotes their limited edition Jedward handset. The handset, a limited edition Samsung Galaxy Europa I5500, will be the brands Christmas hero handset and feature prominently on all advertising. The above the line campaign of which commenced last Monday (14th November) and runs for six weeks until 22nd December 2011. This consists of 20 second TV advertisements on RTE, TV3, 3E, Sky packages, Comedy Central, MTV E!, Living and E4, and on Video on Demand on 4OD.

The TV ad was directed by Damien O’Donnell, who has directed the films; ‘East is East’, ‘Heartlands’, and ‘Inside I’m Dancing’, and produced by Russ Russell of Russell Curran Productions. The campaign was developed by McCann Erickson.

The Samsung Galaxy Europa I5500 handset is available from all 3Stores and stockists and online at from now. The handset comes in a giftbox with some additional Jedtastic goodies including; a signed Jedward postcard, a Jedward phone sock and a limited edition ‘S’Up’ badge!

Commenting on the launch, Sales and Marketing Director, Elaine Carey at Three, said: “We at Three are very excited to be launching an exclusive ‘Jedward’ Samsung Galaxy Europa Christmas gift pack, for just €69. This Christmas we have something for everyone, from handset offers to broadband and bundle offers. Given the popularity of the Jedward ‘S’Up’ phrase in the last instalment of the campaign, we expect lots of people to be asking ‘S’Up Santa?’ in the run up to Christmas.”

Andrea Galligan, Senior Account Manager at McCann Erickson commented ‘All of us at McCann Erickson are very excited to bring Jedward back for Christmas. Jedward and Santa on the same couch, you know it’s going to be magic! We really think this campaign captures the festive mood and we have a feeling that the limited edition Jedward Samsung Europa will be on quite a few wish lists this Christmas.’

Via the 2.8” Capacitive touch screen and Android Froyo 2.2 on board, the Samsung Galaxy Europa is ideal for social networking with direct photo upload to Facebook, Twitter and Picasa Web Albums and direct video upload to Youtube for instant sharing on the move. The handset features a 2MP camera with 4X digital zoom, an MP4 video player, GPS, WiFi, and a music player and comes with a 3.5mm stereo headset.

For further information on Three visit

Saturday, November 19, 2011

ESB Electric Ireland - Tweet 'em Home For Christmas

Last Thursday, 17th November, ESB Electric Ireland announced the launch of their latest campaign, ‘Tweet Em Home for Christmas’. The campaign sees three teams, each representing a different charity (the Irish Cancer Society, Concern Worldwide and the ISPCC), taking part in a two day drive across Ireland on the 8th and 9th December in cars powered by tweets and likes.

As part of this campaign, ESB Electric Ireland are running a competition on Facebook to give three people the chance to drive one of three teams of ‘star navigators’. The teams will include broadcaster Brent Pope, musician Mundy, comedians Andrew Stanley and Joe Rooney, magician Keith Barry and ‘Juice’ presenter, Katie Van Buren.

Team 1: Concern – Mundy and Katie Van Buren in the DeLorean
Team 2: Irish Cancer Society – Andrew Stanley and Joe Rooney in the New York Taxi
Team 3: ISPCC – Brent Pope and Keith Barry in the Ecar

Full details are on the Facebook Page with a closing date for entries of the 1st December 2011.

Each of the charities will receive €10,000 from ESB Electric Ireland and then the three teams will compete to receive an additional €20,000. The celebrity teams will compete to generate Tweets using a hashtag, with the tweets powering their cars as they cross the country. People can show their support for one of the charities by tweeting or posting on Facebook to top up their “tweet tank”.

The teams will be assigned one of three fantastic vehicles for the drive; an Ecar, a DeLorean and a New York yellow taxi cab. The vehicles will travel from Dublin to Galway and back again over two days with ‘star navigators’ taking it in turns to help the drivers cross the country and to generate power using their own social media channels. The teams will compete in a number of challenges along the way to earn additional Tweet energy for their cars and additional details will be announced in the coming weeks. People can follow the progress of each of the teams in real time using the Facebook App on the ESB Electric Ireland Facebook page.

Ken McKervey, Commercial Manager, ESB Electric Ireland commented, "ESB Electric Ireland Tweet Em Home for Christmas gives people the chance to have some fun while also supporting charities - particularly important at this time of year - simply by using social media like Twitter and Facebook. The use of Tweets to power the cars makes this extremely innovative, and we’re delighted to have so many personalities on board for the drive as well as three incredible cars, which will be a sight to behold along the three routes from Dublin to Galway and back."

For further details on ISPCC visit, on Irish Cancer Society visit, and on Concern Worldwide visit

Wednesday, November 16, 2011

TV Guide Ireland iPhone App

What's small and smart and sits open on 40,000 sofas every evening? Yep, the new and improved TV Guide Ireland Version 1.1 from which now includes programme reminders and is iOS5 compatible."

TV Guide Ireland, which launched two months ago and has over 40,000 users, has undergone an upgrade and released a new version. The latest iteration of the popular app now features integrated programme reminders. This is an awesome new feature and completes the app in my opinion - not only can you check TV listings for over 60 channels but with the new reminders feature you won't miss them!

The app includes a 7 Day TV listings guide with full programme details and descriptions. It also allows you to create a personalised channel list. The app's most popular section, "Now & Next", is still there and tells viewers what's on each channel 'now' and what's coming up 'next'. For those of you that are on Twitter the app is also fully integrated.

Managing Director of Julian Douglas said, "It's fascinating to see how this app has become an indispensable companion to TV watching in the evenings. It's a really useful app, has strong usage and traffic and is a powerful tool for both users and advertisers."

Download the latest version of the app here.

Monday, November 14, 2011

Lyons Tea Calls On All ‘Mugs’

Trade in your old mug for Lyons Tea special edition Gold Blend mug as part of Christmas mug giveaway

Lyons Tea last week announced the details of their first ever 'Mug Scrappage Scheme' taking place this Thursday, 17th November, at 11am on Dublin’s South King Street (top of Grafton Street). The Scheme offers tea drinkers the chance to trade in their most unwanted mug and walk away with the much-coveted Lyons Gold Blend mug.

Every tea drinker has their favourite mug. It's the right shape, the right weight and it always makes the perfect cuppa. However, since the airing of Lyons Tea Gold Blend television advertisement, tea drinkers all over Ireland have been itching to get their hands on the now famous red Gold Blend mug featured in the ads. On top of that everyone has an unwanted mug that they would love to get rid off. Perhaps it harbours unhappy memories from a past love, is too thick-rimmed, too big or too small - the reasons are endless. So, between these two situations the 'Mug Scrappage Scheme' was born.

Don't worry though, if you can't make it into the city centre this Thursday, you will be able to get your own red mug with every purchase of Lyons Gold Blend 160 pack this Christmas.

For those that can pop in, the Lyons Tea Team will be on hand to accept all unwanted mugs and of course hand out the popular Gold Blend mugs in return, with lots of Gold Blend tea sampling for everyone who comes along.

What happens to all these unwanted mugs you may ask. Well, as part of its Mug Scrappage Scheme, Lyons Tea has teamed up with Age Action Ireland to put all tea drinkers’ unwanted mugs to good use by selling them in their charity shops.

Liz Finlay, Marketing Manager, Lyons Tea comments, “Tea drinkers place almost as much importance on their mug as they do on the actual tea within. There has been so much demand for our red Gold Blend mugs that we thought a mug scrappage scheme would be a fun way to distribute the sought-after mugs. We hope to see everyone on Thursday 17th trading in their unwanted mugs and in doing so helping to support Age Action.”

Tea drinkers can also add to their mug collection through Facebook where there's a chance to win Lyons Gold Blend red mugs in the lead up to Christmas.

About Lyons Tea
· Lyons Tea employs expert master blenders and tasters to select the best blends and combination of some of the finest teas from Kenya, Assam from India and Ceylon from Sri Lanka to produce the highest quality tea. Lyons Tea is available from leading supermarkets and retailers nationwide.
· Lyons is Ireland’s number one tea brand with 43.9% market share***; Lyons is an iconic Irish brand with more than 100 years of tradition in Ireland, having started business in Dublin in 1902 near Christ Church Cathedral. It is now owned by Unilever Ireland.
· Lyons Tea is Ireland’s favourite tea. The Lyons Tea range includes Lyons Gold Blend, Lyons Original Blend, Lyons Gold Blend Reserve, Lyons Kenya Blend, and Lyons Decaffeinated Tea. Lyons Green Tea is available in original, with Lemon and with Mint. For further information on Lyons Tea visit
· Lyons tea is currently working with the Rainforest Alliance - independent experts in sustainability and by 2012 all our tea will only come from Rainforest Alliance Certified™ farms.

***AC Nielsen October 2011

Thursday, November 3, 2011

A taste of Thailand with the Smirnoff 'Bangkok Collins'

In preparation of Smirnoff's upcoming Night Life Exchange Project and to honour the brands long standing history of drinks inspired by different cultures, Smirnoff have decided to share with us a delightful new cocktail: The Smirnoff Bangkok Collins.

The drink, inspired by the tastes of South East Asia, will remind anyone who has visited Thailand of some of your favourite Thai places. It includes traditional Thai ingredients that will make you want to experience the Thai culture for yourself.

Create this delicious drink at home using the following method:
Smirnoff No. 21 - 35.5ml
Lemon juice - 15ml
Ginger syrup - 5ml
Soda - 100ml
Lemongrass stick - 1

Pour lemon juice, syrup and vodka into the base of a highball glass with crushed ice
Fill the glass with cubed ice
Top with soda and stir
Bash the thick end of lemongrass as it helps to release the flavour
Garnish with lemongrass, lemon wheel and a straw

For the chance to have one of these delicious drinks made for you by a Smirnoff Mixologist, make sure to grab your ticket for the Nightlife Exchange Project, which are now on sale exclusively through the Smirnoff Ireland facebook page.