Friday, April 29, 2011

Lyons Gold Blend announces Ireland’s Top Storyteller

The storyteller from Dublin lived happily ever after…

Today, Lyons Gold Blend presented Dubliner Paul O’Brien with the title of Ireland’s Top Storyteller, following thier nationwide search. Paul was selected from a huge number of entrants by a judging panel of comedian Karl Spain, author and actress Claudia Carroll, and storyteller Clare Muireann Murphy. The trio rated Paul O’Brien the top of the talkers with the gift of the gab, and presented him with a €10,000 prize.

In total 120 budding story tellers entered the competition with stories ranging from, fact to fiction, from everyday life, to favourite childhood memories, some folk tales and some modern takes on classic children's stories. From the 120, 10 finalists were selected to compete at the National Final in Dublin where they completed a storytelling challenge for the judging panel to battle for the title of Ireland’s Top Storyteller. The final 10 were selected by public vote on (the top six) and through various regional radio competitions (remaining 4).

The competition called on entrants to use the famed Irish ability to exaggerate and colourfully enhance a story through words and phrases. This played directly into Lyons latest advertising campaign around talk being the ‘secret ingredient’ in Lyons Tea and ‘richer talk’ being added to the tea that gives Lyons Gold Blend its richer, full bodied taste.

Speaking at the National Final, Liz Finlay, Marketing Manager, Lyons Tea said, “Irish people all love a good story over a cuppa. Our Gold Blend richer tasting tea celebrates the telling of rich and colourful stories and our search for Ireland’s Top Storyteller highlighted how popular our storytelling tradition continues to be, with so many entries and budding storytellers eager to compete. Congratulations to Paul on winning the competition and I hope he keeps up the storytelling!”

Author and actress Claudia Carroll, said, “Simultaneously the best craic I’ve had in weeks, and the toughest decision I’ve had to make. We almost came to blows in the judging room, but I think we’re all agreed at the end of the day that the best person won - we’ve found Ireland’s Top Storyteller!"

Comedian Karl Spain said, “It was great to judge the competition, all the contestants were very different and very entertaining in their stories. Any of three second round finalists could have won. Pity we couldn’t share the cash amongst ourselves. We weren’t entirely in agreement in the judging panel, we probably would’ve been throwing drinks over each other, but it was Lyons tea so it was too hot! I really enjoyed myself, it’s always nice to judge people!”

"Good storytelling requires a lot of different skills and we saw a high standard today. It was difficult to choose and each of the finalists could easily go on to work with stories. Also, I was delighted to see such an excellent response from the younger demographic, it just shows storytelling is alive and well in Ireland today", said Clare Muireann Murphy, renowned Irish storyteller.

Lyons Tea
  • Lyons Gold Blend tea is a blend of finest Kenyan, Assam and Ceylon teas.
  • Lyons Tea employs expert master blenders and tasters to select the best blends and combination of some of the finest teas from Kenya, Assam from India and Ceylon from Sri Lanka to produce the highest quality tea. Lyons Tea is available from leading supermarkets and retailers nationwide.
  • Lyons is Ireland’s number one tea brand with 43.1% market share***; Lyons is an iconic Irish brand with more than 100 years of tradition in Ireland, having started business in Dublin in 1902 near Christ Church Cathedral. It is now owned by Unilever Ireland.
  • Lyons Tea is Ireland’s favourite tea. The Lyons Tea range includes Lyons Gold Blend, Lyons Original Blend, Lyons Gold Blend Reserve, Lyons Kenya Blend, and Lyons Decaffeinated Tea. Lyons Green Tea is available in original, with Lemon and with Mint. For further information on Lyons Tea visit
  • Lyons tea is currently working with the Rainforest Alliance - independent experts in sustainability and by 2012 all our tea will only come from Rainforest Alliance Certified™ farms.
  • For more information visit

Wednesday, April 27, 2011

Budweiser Ice Cold Index

The hotter the day the less you pay for your pint of Budweiser Ice Cold all summer...

Today sees the launch of Budweiser Ice Cold's latest marketing campaign, the Budweiser Ice Cold Index. The campaign is driven by the Budweiser Ice Cold Index mobile application (available on both iPhone and Android) and aims to create an unmissable summer experience by matching real Irish temperatures to real discounts off the price of your pint. Essentially, the hotter day the less you pay for a pint of Budweiser Ice Cold.

The Budweiser Ice Cold Index App gives these discounts directly through your handset. On days the temperature reaches 20°C and over, you'll enjoy a free pint, if it's 18°C or 19°C you'll get €2 off, and if it's 16°C or 17°C you'll get €1 off. There are a huge number of participating 'Index bars' and you can check the app for daily offers too. The App will allow you to get offers right up until 31st August and to celebrate the launch of Index everyone who downloads the App will enjoy their first pint of Budweiser Ice Cold free, regardless of the weather!

The App also boosts a pub finder to help you locate a nearby participating Index pub and other great features including bar reviews and special rewards for loyal Budweiser Ice Cold drinkers. The App is free and can be downloaded on most smart phones but for all other phones you can free text the word ‘INDEX’ to 50400.

To kick off the Index summer in style, Budweiser Ice Cold have also created a free pop up urban beach experience in Dublin City Centre. At lunchtime today an actual beach appeared at George’s Dock, IFSC. The pop up beach included deck chairs, a hog on a spit, an ice-cream van, a live acoustic performance by Sligo band Túcan and the Irish volleyball team even dropped by for an exhibition match.

Moon man Ken Ring, New Zealand’s famous weather predictor and astrologer, has shared his predictions for the Budweiser Ice Cold Index summer ahead and it seems that Munster and Leinster will be hotting up this summer enjoying more than 30 days from 1st May to 31st August of 20°C temperatures or over. Ulster is expected to be 20°C or more for approximately 17 days and while Connaught is the coolest province, Ken still expects the temperature in the West to hit at least 20°C for 9 days.

Speaking about the Budweiser Ice Cold Index Campaign, Christopher Wooff, Senior Brand Manager, Budweiser, commented, “This is a really exciting time for Budweiser as the brand goes from strength to strength in Ireland. Budweiser Ice Cold Index is an innovative concept, which we feel will excite consumers and we are thrilled to be the first brand to bring mobile vouchering to the Irish on-trade. We have had such a positive response from our on-trade customers with over 2,500 participating bars nationwide. Weather has always been a sore point for Irish people but if Ken Ring’s predictions are true, this really will be a summer to remember.”

Consumers can find full details on the Budweiser Ice Cold Index here and also on the Budweiser Ice Cold Ireland Facebook page where there will be regular competitions, Index updates from the Index weatherman Scott Campbell and invitations to the hottest events throughout the summer. You can also follow us on twitter @icecoldindex.

The Budweiser Ice Cold Index campaign is supported by ATL, POS, Digital, and PR and the following TV commercial, which was shot on location in South Africa featuring the Index weatherman Scott Campbell.

* The temperature is taken from Met Éireann, the Irish National Meteorological Service, and fans will be notified of their region’s temperature at 1pm daily via the Index App.
* On an Index day, consumers can redeem their free or money off voucher between 1pm and 11.59pm (or closing time of a particular bar) on that day. It cannot be stored and redeemed at a later date.
* Once consumers have download the voucher, the participating Index bar will provide them with a pub code and they will then have two minutes to redeem their voucher before it expires.

Monday, April 18, 2011

Arthur Guinness Fund: Camara And Jamie Heaslip

Last week Camara made their 50th container shipment of computers to disadvantaged communities through the on-going support of The Arthur Guinness Fund.

Irish Rugby player Jamie Heaslip, who is an ambassador of the Arthur Guinness Fund, took time out of his busy schedule to lead a team of 8 people to help pack the 40ft container containing over 500 computers, including one of his own, for travel to Ethiopia.

Camara, one of the beneficiaries of the Arthur Guinness Fund, is dedicated to using technology to deliver education more effectively to disadvantaged communities in Ireland and Africa. The organisation takes in used computers from Irish companies and individuals and has a team of dedicated volunteers who prepare the computers to ensure they are in optimal condition for re-use. This rigorous process involves wiping each hard drive of data (in line with US Department of Defence standards), refurbishing and loading each computer with educational software, and finally setting them up as Learning Centres in Ireland and African communities.

Speaking about his involvement, Jamie Heaslip said “I am really proud to be an Ambassador for the Arthur Guinness Fund and to be able to support organisations such as Camara. I have donated an old computer of mine to include in this container and I am looking forward to tracking its journey and seeing the difference it will make when it is reused for education in a disadvantaged community. It has taken us over 2 hours and a lot of manpower to pack these computers today, but I had a strong team behind me and we had great fun doing it! Our container will leave in the morning and begin a 6 week journey to Ethiopia, where the computers will play a huge part in making a difference to the lives and education of local people. I look forward to sharing its progress on the Guinness Ireland Facebook page.”

Also speaking today John Fitzsimons, General Manager, Camara said “We are delighted to have the support of the Arthur Guinness Fund and their ambassador Jamie Heaslip. As a result of thousands of people just like Jamie, who have donated their computers to us, we are now in a position where we can begin to see the positive impact in disadvantages communities by providing working computers, software and training for educational purposes to thousands of people”.

Since receiving funding from the Arthur Guinness Fund, Camara has opened computer recycling centres in Belfast and Galway. Camara has to date received a total of 30,000 computers from Irish individuals and companies, including a donation of computers to the value of €70,000 from Diageo.

To follow the journey of Jamie’s computer as it travels from Ireland to Ethiopia and for other good news from the Arthur Guinness Fund log onto the Guinness Ireland Facebook Page.

Thursday, April 14, 2011

New Liverpool 2011/12 Away Kit

On Saturday, Liverpool Football Club Football Club and adidas unveiled their new away shirt for the 2011/12 football season. The new adidas Liverpool away kit, which will go on sale on the 12th May and will be available in Lifestyle Sports Stores nationwide, takes its design inspiration from metallic elements. Solid grey in colour, the shirt is finished with metallic silver detailing on the iconic adidas 3 stripes across the shoulders, both sponsors logo’s and the laser cut woven crest.

Also new for 2011/12 season the kit includes a revolutionary sock design which features anatomically placed cushioning and an achilles protector.

On the field, the players’ kits will incorporate adidas’ cutting edge TechFit technology, to help improve speed, increased endurance capabilities and enhance awareness. This works by stabilising and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.

The shirts also feature adidas ClimaCool technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

Monday, April 11, 2011

Smirnoff Nightlife Exchange: Buenos Aires To Belfast

Smirnoff have announced the next step in their Nightlife Exchange Project. Carrying on from their last event, which saw the Wright Venue turned into an Argentinian party night, Smirnoff have decided to bring the flavour of Buenos Aires to Northern Ireland. The event will take place at Kellys Portrush on Saturday, 14th May 2011.

Resident DJ at Kellys Portrush, Col Hamilton, who will play alongside David De Valera on 14th May, said: “The Smirnoff Nightlife Exchange continues to break new ground in nightlife experiences. As Northern Ireland’s biggest nightclub we are pleased to host the latest phase of the Smirnoff Nightlife Exchange Project. Our customers can expect the very best of Kellys and Lush! club culture mixed with Argentinean nightlife. I will be delivering the finest UK and European dance music that Lush! fans have got to know and love and the headline act, David De Valera, who played in Buenos Aires last year will bring some Argentinean dance sounds to Lush! It’s going to go down in Kellys Portush history as a legendary night – it’s a must BE THERE event.”

As well as a fusion of great Argentinean and European dance music, the Smirnoff Nightlife Exchange project will also bring the many vibrant sights and tastes of Argentinean nightlife to Kellys Portrush. Visitors to the nightclub can expect delicious drinks including an Argentinean take on the signature Smirnoff® Mule, the best food from South America and Argentinean inspired theatrical acts including tango dancers and Paka the fire breathing horse.

Carol McHugh, Smirnoff Brand Manager, Ireland said: “I’m delighted that the Smirnoff Nightlife Exchange is going on tour for the first time. Last November more than 18,000 people from six continents across 10 time zones swapped nights. This May, the best of Argentina will come alive in Kellys Portrush for what will be a one of a kind nightlife experience.”

Tickets for the event cost £7 and can be purchased at Visit for further information on the Nightlife Exchange Project and for the chance to win tickets to the event at Kellys Portush in May as well as other Smirnoff goodies.

Tuesday, April 5, 2011

blablabLAB - Be Your Own Souvenir!

This is a very cool piece of gorilla marketing produced by BlablabLAB earlier this year in Barcelona using open Kinect in a pretty brilliant way. Basically by utilising open Kinect's motion and inferred track functionality coupled with a 3D copier they were able to create a really engaging installation.

The aim was to connect street users with arts & science, linking them to their under-laying spaces and their own realities through a technological ritual where the audience is released from established roles in a perspective exchange: spectator-performer, artist-tourist, observer-object. The user becomes the producer as well as the consumer through a system that invites him/her to perform as a human statue, with a free personal souvenir as a reward.