Guinness: Example's Arthur's Day 2012 Challenge

As I mentioned in my previous post, Example will be one of this year's Arthur's Day artists. So ahead of his surprise performance in one of the 500 'Vote For Your Local' pubs on Arthur’s Day, Example created this exclusive video in response to the challenge to name the 500 Arthur’s Day pubs in the time it takes to pour a pint of Guinness...

Katy Perry Sweetens Life For The Sims

Electronic Arts Inc. today announced that the next collaborative project between The Sims and Katy Perry will be available this June on PC/Mac. In The Sims 3 Katy Perry’s Sweet Treats, players can sweeten up their Sims’ lives with Katy Perry-inspired, candylicious items that will enhance their game experience such as décor, furniture, objects and of course, fashions and hairstyles.

Players will sink their sweet tooth into all new in-game goodies and turn the homes and neighborhoods of their Sims into a whimsical Candyfornia, complete with cupcake-themed guitars, candy playground equipment and delicious cotton candy trees. Outfitting their Sims in an array of new clothing and hairstyles, players will make their Sims look good enough to eat! Three pre-built venues will help transform the world for the Sims characters with a game packed full of Katy Perry-inspired content.

“I’m delighted to bring you more with The Sims 3 Sweet Treats," said Perry. "I love some of the accessories so much that I am going to get some of them made in real life! It's one of my small life goals to sit on a banana split couch."

Additionally, players will rock out to a Simlish version of Katy Perry’s hit song, ‘Last Friday Night (T.G.I.F),’ which she recorded for The Sims 3 Katy Perry’s Sweet Treats. Simlish is the official language of The Sims.

Perry comments on singing the Simlish version of the track, saying, "'Last Friday Night (T.G.I.F.)' is a really fun song to sing along to in any language, so I thought why not in Simlish?"

In The Sims 3 Katy Perry’s Sweet Treats, players can indulge their Sims in an array of exciting and colorful items to turn their surroundings into vibrant candytopias. From banana split sofas to lavish fountains made of candy, and even a waffle cone picnic table, this game really captures Katy Perry’s spirit. New sugar-coated fashions and hairstyles really sweeten this game. The fashions are straight from Katy Perry’s red carpet appearances, music videos and concert performances, which have now been recreated for The Sims in a true to life way.

Even more delectable are the pre-built venues that are included. Players can take their Sims for a dip amidst the sweet surroundings of Patty’s Natural Baths, an all-new pool venue, complete with bubble gum pink lounge chairs and a licorice-themed slippy slide. They can stroll over to the Bonbon Lawn Park where they’ll find loads of fun-for-all-ages, candy playground equipment. Players can also take their Sims to the Cake Pleasure Dome, the town’s charming local hangout, where even more tasty sweet treats await.

Samsung Galaxy Note & Peter The Elephant

TVF have just launched the above video to promote the Samsung Galaxy Note. The Galaxy Note is Samsung’s smartphone / tablet hybrid featuring a much bigger screen than your average smartphone. Based on the idea that “bigger is better”, and inspired by recent videos like the frog and lizard playing with smartphones, TVF took the Galaxy Note to Thailand and gave it to Peter the elephant.

The footage is apparently all real, and to prove it TVF uploaded some unedited out-takes as well.


Campaign Credits
Project name: Elephant plays with Galaxy Note
Client: Samsung
Creative agency: The Viral Factory
Director: Matt Huntley with The Viral Factory

Coca-Cola Launches Move to the Beat London

Last week, Mark Ronson and Katy B unveiled a giant 25m wide, 10m tall new piece of urban art right in the center of London in the shadow of the Olympic Stadium. The artwork marks the launch of Coca-Cola's Move to the Beat campaign and their London Olympic sponsorship. It was created by Neil Edward, Hadley Ever and Smug, and is situated in Hackney, East London. The Beat Wall, as the piece of art is known, tells the story of how the sounds of sport and music were fused together by Mark Ronson with lyrics and vocals by Katy B, to create the official Coca-Cola song for the Olympic Games.

The song, Anywhere in the World, will provide the soundtrack for mobile and digital platforms and all Coca-Cola events during the games. The Beat Wall is the visual dramatisation of how Mark Ronson travelled the world searching for the inspiration to create it, while meeting young athletes and recording the sounds of their sport to use in the song. The campaign itself is Coca-Cola’s global campaign, focused on teens, to celebrate the beat of London 2012. The campaign ambition is to bring teens closer to the Olympic Games by encouraging their passion for music, and drawing inspiration from London’s musical heritage.

“As the longest continuous supporter of the Olympic Games Movement, our ambition at Coca-Cola is to bring teens closer to the Games and to sport in general,” said Sanjay Guha, Marketing and Olympic Games Director for North West Europe & Nordics. “The Move to the Beat™ campaign is all about bringing the Olympic Games to life in a way that engages a teen audience, bringing the social side of the Olympic Games to teens everywhere by tapping into their passion for sport and music live online and providing access to fantastic content via Track the Beat.”

The unveiling of the Beat Wall also marked the launch of the Beat Facebook app and the Move to the Beat television commercial. The Track the Beat app engages teens by encouraging them to ‘collect beats’ through Facebook to gain access to exclusive content and prizes. Teens will be able to discover the beats that feature in the Move to the Beat song, download wallpapers and screen savers of imagery from the wall. The Move to the Beat TV ad, which features the song, will be broadcast globally and sees Mark Ronson and Katy B performing alongside some of the international athletes whose sporting sounds have been used to provide the beat of the track.

The athletes whose sounds form the beat of the track and whose images appear on the wall, are:
Darius Knight, 21, table tennis player from Great Britain
David Oliver, 29, 110m hurdler from the United States
Kseniya Vdovina, 24, 400m sprinter from Russia
Dayyan Jaffar, 17, archer from Singapore
Maria Espinoza, 23, taekwondo athlete from Mexico

48 Go Conquer

Ireland has a new mobile service provider on the scene in the form of 48. The company, which piggybacks on the O2 network, offers a seriously discounted offering, uniquely, to the 18 to 22 year old market only. Based on an 'all you can eat' style offering, 48 seems to have a really good proposition.

For €10 a month you get all your calls and texts to any mobile network. There is also an introductory offer of unlimited data (reasonable usage policy of 500mb) for two weeks for €2. Essentially that's everything all in for €14 per month. Fairly tasty if you ask me, and certainly something I would have loved when I was a poor 18 to 22 year old student.

Of course we didn't have smartphones or text messages back then but that's another story… ;)

48 have just launched a new tv ad that was created by Brando.

LG - Smart Thief

LG launched this on Youtube on 28th December to promote their new OLED Ultra Slim LED television, which they claim is the world’s slimmest TV screen.

Check out the number of views already...

Counting Down to Smirnoff Nightlife Exchange Project

The count down is well and truly on. There's now just three weeks until the 2011 Smirnoff Nightlife Exchange Project. In preparation for the event I was lucky enough to be invited to a special Smirnoff experience last Thursday night at in The Grafton Lounge. The event saw Kenji Jesse, Smirnoff Global Ambassador, dropping into town to create and demonstrate an array of impressive Smirnoff cocktails. Ahead of the Smirnoff Nightlife Exchange Project, Kenji wanted to give a taste of what was in store for guests. His creations on the night included the Smirnoff Thai Collins, Smirnoff Big Apple and Smirnoff Lemon Lime Bitters, as well as a few Smirnoff favourites like the Moscow Mule.

The real fun on the evening came, however, when the guests got to try our hands at creating our own Thai cocktail. I'm fairly proud to say that Jules and I were joint winners with our Lychee-nee-tini. First we crushed Lychees and Kaffir Lime leaves, and blended them with a dash of Lime juice and Lime and Ginger syrup. Then pack the glass with ice cubes and pour over a measure of Smirnoff. Finally, top it all off with soda and a sprig of mint.

This year's Smirnoff Nightlife Exchange Project will be held in Dublin's CHQ Building on Saturday 12th November. Tickets can be bought exclusively through the Smirnoff Ireland facebook page for just €10 each.

Not only will there be delicious cocktails such as we enjoyed on Thursday but also a assortment of exotic Thai food to nibble on. Beyond the delightful food and drink there will also be some seriously cool music to dance to. Dublin born and Australian tamed dance sensation The Potbelleez will headline the evening with support from Fourplay DJ’s Ray Shah, Killian O’Sullivan, Steven Cooper and Rory Lynam, and DJ Gordo.

For more information check out the Smirnoff Ireland facebook page and stay tuned!

Samsung Central Station

Loving this brand new video to promote Samsung's new Central Station range of USB hub monitors. It's a stop motion film featuring the perils of messy cables.

The monitors themselves include a wireless USB 2.0 dongle that you connect to your laptop. The monitor then ‘comes alive’ when your computer is within 3 feet of the ‘Central Station’. In addition you can plug all your desktop peripherals into it to be ready to go when you need them.

Credits
Client: Samsung Electronics
Director / Animator: Jey Mal
Production: The Viral Factory

ISPCC Advert - I Can’t Wait

The ISPCC recently completed a new advert. The ad has its origins in a series of conversations between Copywriter, Laurence O’Byrne, and Director, Richie Smyth. At it's core the ad is driven through a simple yet highly impactful physical and emotional impact on the viewer. Amazingly the ad was filmed and produced on a very small budget. In fact castings took place and a full crew was assembled to shoot the spot in one day in Dublin on 29th April.

The finished spot went online on at 11.00am, Tuesday, May 10th and immediately received a huge response from the public and media around the world. In three days it has become a national talking point on radio, in the press and garnered huge commentary around the world in online forums. All this helps raise awareness and much needed funds to protect Irish children from abuse.

Advertising Agency: Ogilvy
Creative Director: Colin Nimick
Art Director: Des Kavanagh
Copywriter: Laurence O’Byrne
Agency Producer: Derek Doyle
Director: Richie Smyth
Producer: Michael Duffy, Glen Collins
Production Company: Blinder

Galaxy Ace ‘Slowdance’

This is the latest video from The Viral Factory for Samsung. The brief was to delivery a contemporary and trendy video for Samsung's latest model. This phone in question, the Galaxy Ace, is the latest smartphone powered by Android which is aimed at being one of the most competitive mid-range smartphones in the business today.

Personally I think it's a cool video and definitely an interesting way of showing off the phone's features in an unusual and compelling way.


Video Details
Agency: The Viral Factory
Creative: The Viral Factory
Production Company: The Viral Factory
Spanish Production Co: Icon International
Director: Jake Lunt with The Viral Factory
Producer: Jon Stopp
Spanish Producer: Nick Bolger
Editor: Owen Oppenheimer / The Viral Factory
Edit House: The Quarry London
Grade: Ricky Gausis
Online: Frasier Celland
Post Production: MPC London
Audio Design & Mix: Tristin Norwell

adidas is all in

Last Monday adidas launched their latest campaign, 'all adidas'. The campaign represents the first time in the brand’s history that a campaign has leveraged the three divisions that make up the brand – Sport Performance, adidas Originals and Sport Style, in a single commercial that shows the unique breadth and depth of the brand.

The campaign focuses on the adidas brand ambassadors, including football stars Lionel Messi and David Beckham, NBA star Derrick Rose, pop icon Katy Perry and the adidas skateboarding team, in their own surroundings doing what they love to do most. The main aim here is to showcase the brand’s distinctive presence across and into different sports, cultures and lifestyles, fusing the worlds of sport, music and fashion.

To celebrate the launch of the new campaign, adidas have had Irish International Rugby star Cian Healy produce a series of artwork depicting the Game Face theme of the campaign. Game Face is the visceral culmination of all that goes into the game, from the preparation, to the glory goal (or defeat), and features Cian's fellow international rugby stars Brian O’Driscoll, Paul O’Connell, Johnny Sexton and Ronan O’Gara. The artwork will be auctioned off for selected charities.

The commercial is supported with a brand new soundtrack from Justice called Civilization (official release date 4th April 2011). Directed by Romain Gavras, famous for directing Justice and M.I.A, the campaign is built around a 30 and 60-second version of the commercial for TV and Cinema as well as an extended 2-minute version for Online.

The campaign will also have a social media side through Facebook and twitter, where adidas are posting daily, in-depth exclusive content from the various parts of the brand – from new product releases to competitions for Katy Perry tickets and much more.

“In the past ten years we have successfully extended the adidas brand into three powerful sub-brands with adidas Sport Performance, adidas Originals and adidas Sport Style. Now we are proud to be able to show the breadth and depth of the adidas brand in one global brand campaign,” explains Erich Stamminger, member of the Executive Board responsible for Global Brands.

"’all adidas’ is the biggest campaign we have ever executed. Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility only adidas has.”

Montreal-based agency Sid Lee created and produced the global campaign. Sid Lee was hired as the global advertising agency for lifestyle label adidas Originals at the start of 2008 and developed the global campaigns for Originals in 2009 and 2010 including ‘House Party’. In 2010, Sid Lee was announced as the global lead-agency for the entire adidas brand.

The “all adidas” campaign takes place throughout 2011 in a mix of environments from sport to music, lifestyle to fashion with different elements rolling out over the year. The ad will air on RTE 1, RTE 2, TV3, 3e, Universal, MTV, E!, E4, E4+1, Sky Sports 1 & 2, Sky Living, Sky Atlantic and Sky 1 through to 10th April. The ad will also feature in Cinema from 25th March to 28th April.

Arthur Guinness Fund - 'My Good News, My Guinness'

The Arthur Guinness Fund has joined forces with Sile Seoige, Alan Brogan, Baz Ashmawy, Jamie Heaslip and Shane Horgan, to share the good news of the projects benefiting from the Arthur Guinness Fund. Each of them will follow the progress of a specific project, and report back on a variety of milestones and good news updates via video messages and personal updates on the Guinness Ireland Facebook.

Activities that have already benefited from the Arthur Guinness Fund include:
* Failte Isteach with a national office in Meath has grown from 22 to 33 English language centres in three months
* Speedpak based in Clonshaugh, has provided FETAC level 4 qualifications to 40 people
* Pieta House has opened two new support locations in Limerick and Ballyfermot in Dublin
* GIY Ireland has increased its GIY groups in towns around Ireland by 13 since June to a total of 82 groups
* Growing Locally has recruited their first fifteen people for a yearlong training programme - the programme is underway
* Camara has opened computer recycling centres in Belfast and Galway

Speaking today Jamie Heaslip, who will be reporting back on the achievements of Camara Education, an organisation that reuses computers for educational purposes in Africa, said, “The work these different projects do is so inspiring. It is amazing how one simple idea can benefit a whole generation. I am really looking forward to following the journey of my old PC through Camara’s online tracking system as it makes its way to Addis Ababa in Ethiopia in the coming months.”

Meanwhile, RTE presenter and DJ Baz Ashmawy added “I signed my name in support of the Arthur Guinness Fund to help raise €2.5 million, so I am delighted to have this opportunity to show just where that money is going. My chosen project, Failte Isteach, does fantastic work uniting Irish people with those from other cultures, with the common goal of teaching and learning English.”

Dublin Football captain, Alan Brogan will be providing regular updates on the work carried out by Speedpak. Based in Clonshaugh, this innovative company has developed a Workplace Accreditation scheme, which captures workplace learning and skills development and converts them into a recognised education qualification in the form of a full FETAC level 4.

Meanwhile Irish Rugby star, Shane Horgan will be getting in touch with his green fingers whilst working alongside GIY (Grow It Yourself), a network of online and community based groups from all over Ireland who are committed to encouraging more and more people to grow their own food. The groups meet regularly to share information learn from each other and exchange tips, ideas and produce.

Radio and TV presenter, Sile Seioge who is also lending her support to the Arthur Guinness Fund, will be sharing Anam Cara’s good news. Anam Cara offers help and comfort for bereaved parents and siblings, through their loss. Since receiving the funding, Anam Cara has set up a sibling support group enabling them to deliver a schedule of support presentations nationally for bereaved parents.

The Arthur Guinness Fund 2010 Awardees were:
* Anam Cara – bereavement support service focusing on the needs of parents and siblings
* Camara – re-using technology to tackle global waste and education in disadvantaged areas
* Growing Locally – training people on low incomes to grow their own produce and improve their diet and exercise
* Fáilte Isteach – supporting older people to make a difference especially within migrant communities
* Grow It Yourself – promoting and encouraging food growing skills and the sharing of knowledge
* Kanchi – driving best practice in the inclusion of people with disabilities within society
* Pieta House – service focused on suicide prevention and intervention in a supportive environment
* Rediscover Fashion – recycling textiles establishing a new generation of eco-conscious socially aware consumers
* Speedpak WAM – a social enterprise providing employment and up-skilling for the long term unemployed
* Suas – a Service Learning Programme for young Irish people to help them become the leaders of the future

The Arthur Guinness Fund Globally
The Arthur Guinness Fund, which was born out of Guinness’ 250th celebrations, is a recognisation of the original social entrepreneur of his day, Arthur Guinness. Since establishing the Arthur Guinness Fund in 2009, a total of €7.4m has been invested in the Fund. This figure includes the €2.5m allocated to the Arthur Guinness Fund in Ireland. Guinness has also invested in some remarkable projects in Africa, Indonesia, United States and the UK. Most recently, Guinness announced a global partnership with Ashoka to enable the deployment of the funds to new social entrepreneurial projects around the world.

Haiti: One Year On

It's hard to imagine that the devastation suffered by Haiti was over a year ago. Of course I say 'was' over a year ago but the truth is that the last year has been anything but trouble free as the country tries to rebuild itself. A good friend of mine works for Concern and spoke to me recently about what they're doing in Haiti. From a digital perspective I thought it was really interesting that it’s the first time that an Irish International charity has done anything of note on Facebook so I thought it might be of interest to you folk.

To mark the anniversary of the earthquake in Haiti Concern ran an awareness campaign within Facebook. Concern are the first Irish charity to harness a Facebook homepage takeover, which is driving to a custom tab on their profile. The tab acts as the landing page for visitors that have not previously ‘liked’ Concern and outlines the key areas that Concern and ECHO have been working on. In addition, within the tab they have embedded a campaign specific video that is streamed from their YouTube channel, an interactive Google map that details what has been achieved in each location Concern is working in and twitter feeds from @Concern and staff that are in the field at the moment.

You may also like to take a look at this post from The Boston Globe. The images are absolutely incredible.

This is the Concern 'Haiti One Year On' video:

The World Is Full Of Interesting Things...

I spotted this over on Neil Perkin's blog Only Dead Fish. It got a lot of Twitter love last Friday but just in case you missed it, and because I think it's pretty special, here it is for you.

This is the updated 119 slide version of the Google Creative Labs presentation all about recent creative ideas and web campaigns covering everything from advertising to art, and politics to literature. This was put together by Tom Uglow and while it is viewable right here, just as Neil suggested, you should have a look at it on Google Docs for the full effect. This is simply brilliant.

Samsung Galaxy

I was sent on this really cool video by The Viral Factory. It's their latest creation for Samsung, to promote their new Galaxy mobile phone.

What I like most about this video is that it's not a Flash Mob. That might sound odd but it'd be very easy to take something like the Galaxy, which has a serious good camera, and to do a Flash Mob. Instead the guys have gone in a different direction. Plus, let's face it, that's one very adorable little kid.

Kinetic Typography of Human Rights

Some eye-candy for a grey Wednesday evening. I love Kinetic Typography and this is one of my favourite examples.

Golden Pages iPhone App Viral

Following on from my post about the Golden Pages event on Wednesday to promote the company's 40th Birthday and the launch of their new iPhone App, the Golden Pages have released the following video. Fairly slick and awesome imho. Check it out...

Happy Birthday Golden Pages

Next Wednesday the Golden Pages is unveiling an exciting new development. I'm not sure what it is just yet but it looks like it's going to be a cool evening. Stay tuned...

Samsung: Redneck Hunter

Check out this video created and produced by Cheil Worldwide to promote Samsung bluetooth headsets.

The State Of The Internet

Just watch...