Friday, September 28, 2012

Guinness: Arthur's Day




----- Press Release -----

Over 600 International and home grown artists perform across Ireland for Arthur's Day

Mumford & Sons, Tinie Tempah, Ellie Goulding, Example and more make Guinness 2012 Arthur's Day celebration the biggest yet

September 28th - Yesterday saw a record number of GUINNESS® lovers worldwide come together to celebrate Arthur’s Day 2012. Fans from 55 countries across the globe, spanning six time zones, raised a toast to the founder of the legendary stout, Arthur Guinness.

The global events kicked off on 27th September across Europe. Spanish festivities were led by the former lead singer of popular rock band Pereza as 1,200 GUINNESS fans raised a toast to Arthur. While in Germany and Italy, Revolverheld and Max Gazze continued the Arthur’s Day celebrations.

An hour later, GUINNESS lovers at Senate House in London were treated to an exclusive gig from music icon Tom Jones performing a one-off collaboration with R&B superstar Wretch 32. To top off the evening, a silent disco and an impressive light projection of the St James’ Gate brewery in Dublin allowed fans to feel like they were almost at the home of GUINNESS. GUINNESS lovers at Senate House in London were treated to an exclusive gig from music icon Tom Jones performing a one-off collaboration with R&B superstar Wretch 32. To top off the evening, a silent disco and an impressive light projection of the St James’ Gate brewery in Dublin allowed fans to feel like they were almost at the home of GUINNESS.

Simultaneously, surprise gigs from the likes of Mumford & Sons, Professor Green, Example, Fun Lovin’ Criminals and Fatboy Slim took place in pubs across Ireland giving fans a once in a lifetime opportunity to get up close to these renowned music stars for a truly remarkable evening.

Ellie Goulding shot a music video using audience participation at her Arthur’s Day TV Special in Cork’s Crane Lane while Mika did a unique performance of some of his songs with Dublin Gospel Choir.

Irish Highlights
·  Texas surprised locals with an early performance in Smyth’s Bar, Denmark Street, Limerick before heading for a late gig in a local pub in Galway city
·  The Coronas played a surprise gig in Geary’s Bar, Charleville, Co Cork
·  Mumford & Son’s performed to a packed Toner’s pub, Baggot Street, Dublin
·  Primal Scream turned up at The Silver Granite, Palmerstown, Dublin
·  Mika showed up at The Graduate, Dun Laoighaire, Dublin
·  Tinie Tempah played to a surprised audience in Whites Tavern, Belfast city
·  Fun Lovin’ Criminals turned up at Kazbar in Waterford City

Celebrations will continue in countries including Singapore, Malaysia and Australia over the next 24 hours with performances from Asian superstars such as Shin, Della Ding Dang and Paul Wong.

Example who performed at the celebrations in Dublin commented; “Well, what better way to come back to Arthur’s Day than with my mates P Money, AlunaGeorge and the boys from Rudimental in tow. I was excited to see where we would all be playing and loved meeting all you Guinness fans! Thanks for having me back Ireland.”

Fatboy Slim said, “27th September only means one thing…Arthur’s Day! I knew it was going to be a big day for Ireland and the fantastic Irish crowds didn’t disappoint. Thank you for having me!”.

Fun Lovin’ Criminals, commented “Wow THANK YOU Ireland. We put on a spectacular little show for those of you who were lucky enough to be in the right pub. To Arthur!”

Nearly €8 million has been donated to the Arthur Guinness Fund to date thanks to Arthur’s Day and other GUINNESS projects. Contributions were made on behalf of people who “checked-in” to Arthur’s Day events via Facebook, so that this year, the celebrations continued the philanthropic legacy of Arthur Guinness and were true to the long standing tradition of the brand, to support those who are in the business of doing good.

With the 2012 festivities celebrated in style across the globe and a record number of people raising a toast to Arthur Guinness, plans are already beginning to ensure Arthur’s Day 2013 provides yet another night to remember for all those involved.

Ellie Goulding said, "Wow – what an incredible experience Arthur's Day was… Cork you were unbelievable! It was a night full of surprises all across Ireland – a great way to bring the whole country together in celebration of one incredible man. To Arthur!"

Tuesday, September 25, 2012

Guinness: Arthur's Day - Paints The Town Black App

Fans To Reveal Arthur’s Day Message and Raise
Over €30,000 for Arthur Guinness Fund


I've posted a lot about Arthur's Day, and will probably post some more, but this is definitely one of my favourite things happening around Arthur's Day this year. Today the Guinness Storehouse launched a brand new Facebook application that allows fans to paint a pixel on a canvass in the digital world that will trigger the spray painting a huge canvass in the real world action in the Guinness Storehouse to reveal an Arthur’s Day message.

The app also helps raising funds for charities as, for each pixel painted, Guinness will donate €5 to the Arthur Guinness Fund, generating in excess of €30,000 for the fund on completion of the painting.

Each pixel correlates to an area on the canvass that is hanging on the 1st floor of Guinness Storehouse. With 6600 pixels to paint, it is estimated that the final image will be created by midday tomorrow (Wednesday 26th September).

According to Lisa Fitzsimons, Marketing Manager of the Guinness Storehouse, ‘We are delighted that we are able to involve thousands of people in the creation of the real-world canvass at Guinness Storehouse. Fans of Guinness and the Guinness Storehouse can play their part in the creation of this canvass while continuing Arthur Guinness’ philanthropic legacy and generating funds for the Arthur Guinness Fund  benefiting many worthwhile social entrepreneurs in Ireland.’

Visitors to the Guinness Storehouse can interact with the application through teams of staff with iPads to claim their pixel and fans throughout Ireland can do so through their Facebook profile. Those who wish to see the real-world reveal can witness it on the 1st floor of the Guinness Storehouse.

The ‘Paint The Town Black’ can be found on the Guinness Ireland Facebook page and was developed by Tribal DDB London. Matt Oxley, Head of Creative Technology, Tribal DDB, London, said ‘This is a truly innovative campaign that blends technology and creativity to bring to life a traditional medium in a modern way’.




Monday, September 17, 2012

Guinness: Arthur's Day - TV Specials

Stuart Kinch, Guinness Marketing Manager, Diageo Western Europe


Following on from last week's announcements, today Guinness announced details of eight more music events for Arthur's Day: Arthur’s Day TV Specials. These events will take place in Cork, Dublin and Belfast, and will be part of Guinness's bid to put live music into 500 pubs across Ireland. The Arthur’s Day TV Specials will be recorded for later broadcast, both in Ireland and around the world, to give people who couldn’t be there, the opportunity to experience Arthur’s Day.

These events will feature some amazing home grown and international talent such as Rudimental, Jessie Ware, Willy Moon, P Money, Aluna George, This Club, The Riptide Movement, The Original Rudeboys, The Minutes, Lilygreen And Maguire, Josh Osho, Jake Bugg, Smiler, Dream Mclean, The Milk and Dublin Gospel Choir. As well as surprise performances from some of the headline Arthur’s Day artists.

Speaking about his Arthur’s Day visit, Professor Green said; "Myself and a few mates are heading to Ireland on September 27th to host a unique night at a surprise location to celebrate Arthur's Day. Expect a special night of music and more! Here's to Arthur!"

To get hold of tickets to these events, fans just need to apply through the Guinness Facebook Page from Wednesday 19th September.
 

Arthur's Day Social Media:
Facebook: www.facebook.com/Guinnessireland
Twitter: @GuinnessIreland
Hashtag: #ToArthur

Arthur’s day TV Specials -  Pub venues and acts

Dublin
Dakota:
·  Headline artist
·  Rudimental
·  P Money
·  The Original Rudeboys
·  Willy Moon
·  AlunaGeorge

Market Bar:
·  Headline artist
·  Lilygreen & Maguire
·  Josh Osho
·  Dublin Gospel Choir

Grand Social:
·  Headline artist
·  Kassidy
·  The Minutes
·  Jake Bugg

Whelan's:
·  Headline artist
·  Leaders of Men
·  Jake Bugg

Cork
Crane Lane Theatre:
·  Headline artist
·  This Club
·  The Riptide Movement
·  Hudson Taylor

The Old Oak:
·  Headline artist
·  Funeral Suits
·  This Club

Belfast
Lavery's:
·  Headline artist
·  Dream Mclean
·  Smiler
·  The Milk

Botanic Inn:
·  Headline artist
·  The Milk
·  The Wonder Villains
·  Jessie Ware


Confirmed Headline Artists
·  Amy Macdonald
·  Ellie Goulding
·  Example
·  Fatboy Slim
·  Fun Lovin’ Criminals
·  Mika
·  Mumford & Sons
·  Primal Scream
·  Professor Green
·  Texas
·  Tinie Tempah


500 Arthur’s Day Music Events

A selection of artists performing at the 500 music events include;
·  Delorentos
·  Royseven
·  Key West
·  Little Green Cars
·  Picturehouse
·  We Cut Corners
·  The Shoos
·  Jerry Fish
·  The Hot Sprockets
·  Mundy
·  Walking on Cars
·  Dove
·  The Vals
·  The Rapparee
·  The Bonnevilles
·  The Heads of State
·  Ard Ri
·  Midnight Graffiti
·  Fiddlers Green
·  Ruaile Buaile
·  Willie Byrne
·  Gentry Morris
·  The Muldoons
·  Shane Butler
·  Jaker
·  Hush Warley
·  Ghost Estates


A full list of 500 Arthur’s Day music events taking place in pubs across all 32 counties is available on Guinness.com.

Wednesday, September 12, 2012

Guinness: Arthur's Day - Mumford & Sons, Primal Scream or Fun Lovin' Criminals at Your Local



Today Guinness announced a raft of new additions to the confirmed Arthur's Day lineup. From Mumford & Sons to Primal Scream to Fun Lovin' Criminals, there are now even more top name acts and stars who you might see down your local. Not forgetting surprise performances, this September 27th is shaping up to be the biggest Arthur's Day yet.

Don't forget though, this year's Arthur's Day has no tickets. All you need to do is grab your mates and pop down to any one of 500 free Arthur’s Day music events taking place in local pubs across all 32 counties.

Of course, to shape which of these artists will appear in which local you'll need to join the 55,000+ people who have already voted. Though best hurry as voting will close on 16th September. The winning pubs will remain a secret to the public until the night itself so you never know who might walk through the door.

Fun Lovin’ Criminals, who are no strangers to Ireland said, "Doing things the normal way just ain’t us. That’s why we’re excited to be a part of Arthur’s Day this year. We’ll be putting on a special performance in a secret location and that’s all we can say. Ireland, you had better get ready for us."
Without doubt Arthur's Day promises to be a remarkable night of live music featuring hundreds of home grown artists and, as usual, a night full of surprises.


The Arthur Guinness Fund
Arthur's Day isn't just about music and entertainment. Through the Arthur Guinness Fund, Arthur’s Day supports social entrepreneurs in Ireland and around the world who are in the business of changing communities for the better. This year, for every ‘check-in’ to an Arthur’s Day Facebook event in any of the 500 locals, a €5 donation will be made to the Arthur Guinness Fund by Guinness.


Confirmed Headline Artists:
  • Mumford & Sons
  • Primal Scream
  • Fun Lovin’ Criminals
  • Example
  • Tinie Tempah
  • Ellie Goulding
  • Mika Professor Green
  • Fatboy Slim
  • Texas
  • Amy MacDonald

A selection of the other artists performing:
  • Rubberbandits
  • Delorentos
  • Royseven
  • Key West
  • Little Green Cars
  • Picturehouse
  • We Cut Corners
  • The Shoos
  • Jerry Fish
  • The Hot Sprockets
  • Mundy
  • Walking on Cars
  • Dove
  • The Vals
  • The Rapparee
  • The Bonnevilles
  • The Heads of State
  • Ard Ri
  • Midnight Graffiti
  • Fiddlers Geen
  • Ruaile Buaile
  • Willie Byrne
  • Gentry Morris
  • The Muldoons
  • Shane Butler
  • Jaker
  • Hush Warley
  • Ghost Estates

Note: The list of pub artists will continually be added to between now and Arthur’s Day on 27th September