Every now and then an advertising campaign comes straight out of left field to the absolute wonderment of the industry. The kind of ads that you see, really enjoy, but wonder how on earth someone ever came up with (or got approved). The latest Pot Noodle campaign is a series of spoof news reports which show what happens when people really do end up as “you are what you eat”.
The first is about Gary Booth who, after eating too many lamp Pot Noodles, starts to resemble a sheep. No doubt the ad will result in some serious views and lots of people talking about Pot Noodle. This shouldn't be too surprising though, as Pot Noodle have an excellent history when it comes to viral videos. Their spoof of Guinness’ Dominos ad got more views on YouTube than its inspiration!
Wednesday, September 17, 2008
The Odditiy of Pot Noodle
Tuesday, September 16, 2008
The Panamera
Porsche have just launched a new microsite for it's latest venture into 4 door driving - The 'Panamera'. Thankfully this isn't another foolish 4x4 concept; this is a full blooded, fuel injected, thoroughbred of a sports car. Truthfully, I'm extremely excited about this.
Monday, September 15, 2008
LinkedIn Launches Its Own Ad Network
Today sees the launch of the LinkedIn advertising network. No, seriously. It's own advertising network. It may seem like an odd thing to do considering that most social networks have only just begun to embrace advertising to their site, but due to such a high demand from advertisers the site has decided to go all the way. In conjunction with ad network Collective Media (which targets high-end media sites), LinkedIn will let other select sites target its users when they visit those partner sites.
As a general rule in online campaigning, social network based ads don't usually sell for more than $1 CPM. So another oddity to discoover that LinkedIn’s rate card has display ads starting at $30 CPM and rocketing up to $76.50, while A little cheaper from $12 to $20 CPMs come in the text ads. The rationale is obvious. In theory everyone on the site is a professional and so the targeting possibilities for advertisers is huge. But is it?
LinkedIn reports its registered user base at 27 million but comScore reports only 5.2 million users (from the U.S.) visited the site in July (8.7 million worldwide). Further to this LinkedIn claims that the average income of its members is $55,000, 64 percent are male, the average age is 41, and 49 percent are decision makers. Of course none of these stats are based on anything other then registration data.
It seems to be becoming more and more obvious that when it comes to selling advertising on a social network, it's not just about who has the largest audience, but who has the most valuable audience.
Saturday, September 13, 2008
Good Reading
Check out this great article from Nokia's cellphone anthropologist Jan Chipchase about the etiquette of connectivity. When is it OK to use your phone or laptop, and when is it not?
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