Ralph Lauren introduces Digital Window

So what do you do when you're out for the night and you happened to spot something in a shop window that you just have to have? Usually you tell yourself you'l come back and pick it up, but realistically that's never goinjg to happen. Obviously aware of this, the people over at Ralph Lauren have taken Window-shopping to an entirely new level: the digital one.

Shoppers now have the ability to buy that item immediately - thanks to RL's new interactive window display in their New York store. All you need to do is download a QR code to your phone (check if your phone is compatible here: m.ralphlauren.com). Once you have the code and are at the store you can use it to scan any of the QR codes on the RL store touchscreen. Your phone will then be redirected you to the same item on their website and you can buy it immediately.

So if you're ever passing by and the store is closed or if you just don't want to go into the shop, there's nothing stopping you spending to your hearts content. To further this, QR codes are to be implemented in all RL stores and print ads as well.

Friday Funny

It's a bit old, I'll admit, but it's great stuff none-the-less. Check out this great American Express ad:

Esquire & eInk - 3 Minute AdAge Report

I posted an update recently on the unvieling of the Esquire 75th Anniversary front cover, which features an eInk display. The edition has now hit news stands and it is even better then previously imagined. Check out this AdAge 3 Minute report:

The Odditiy of Pot Noodle

Every now and then an advertising campaign comes straight out of left field to the absolute wonderment of the industry. The kind of ads that you see, really enjoy, but wonder how on earth someone ever came up with (or got approved). The latest Pot Noodle campaign is a series of spoof news reports which show what happens when people really do end up as “you are what you eat”.



The first is about Gary Booth who, after eating too many lamp Pot Noodles, starts to resemble a sheep. No doubt the ad will result in some serious views and lots of people talking about Pot Noodle. This shouldn't be too surprising though, as Pot Noodle have an excellent history when it comes to viral videos. Their spoof of Guinness’ Dominos ad got more views on YouTube than its inspiration!

The Panamera

Porsche have just launched a new microsite for it's latest venture into 4 door driving - The 'Panamera'. Thankfully this isn't another foolish 4x4 concept; this is a full blooded, fuel injected, thoroughbred of a sports car. Truthfully, I'm extremely excited about this.