Great Digital - Wii's Wario Land

I was lucky enough to come across this little gem on David Knox's Hard Knox Life blog. This is a seriously good piece of digital and shows the potential for outside the (video) box thinking. This is the ad for Nintendo Wii's latest game, Wario Land.

CLICK HERE

New Fifa 2009 Ad

Check out the new Fifa ad - football players playing as their digital selves. Nice.

Audiopad

Like something straight out of a sci-fi flick, Audiopad is a composition and performance instrument for electronic music which works by tracking the position of objects on a tabletop surface and then converting their motion into music. The system utilises a huge set of electronic samples, to give the user access to anything from looping African drum beats to etheral synthetic rhythms.
Audiopad will also allow the user to spontaneously reinterpreta musical compositions as they play. Software translates the position information into music and graphical feedback on the tabletop. Each object represents either a musical track or a microphone.

Chinese Digital Spend Soars

A number of recent reports strongly indicate that digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year. Furthermore the gap is set to widen during 2009, according to GroupM. The media group’s ‘This year, next year’ forecast predicts that the combined spend for internet and other digital advertising (principally mobile and LCD screens) will reach $3.6 billion this year, and $5.2 billion in 2009. In contrast newspaper adspend is projected to show steady, if modest, growth from US$3.2 billion in 2007 to $3.6 billion in 2009.

The shift that we are seeing here is due to a decline in tv's share of total media. While tv remains the dominant medium in terms of actual advertising dollars (projected to rake in almost US$20 billion in 2008 and $23 billion in 2009), its share of total media is set to decline, from 65 per cent in 2007, to 63 per cent in 2008 and 61 per cent in 2009.

Source: www.brandrepublic.asia

Software as a Service

I recently did a Web 3.0 presentation in work, and I thought it would be fitting to feed back some of my learnings here. So today I'm going to quickly talk about Software as a Service (SaaS). As technological development and penetration increases, both through hardware, software and transmission channel, there will be an inevitable shift to 3.0, or Semantic, utilisation of the internet.

Software as a service (SaaS) first appeared in mid 2000 in reference to a new business model that saw software applications being accessed over the Internet, as opposed to being purchased and run locally. This is perhaps most obvious with Digital advertising software such as metric analysis and adserving. With SaaS, a business pays a usage fee to access software over the Internet, with no installation, no upgrade costs and no maintenance or troubleshooting. The advantage is that all users are always using the same, most up to date, version of software and as their initial expense is limited to a months licence fee, it is possible for businesses to access the latest business applications more easily.

According to Wikipedia, “many types of software are well suited to the SaaS model, where customers may have little interest or capability in software deployment, but do have substantial computing needs”. SaaS has gained a foothold in applications like CRM, HR, accounting and email. It is also ideally suited to digital advertising analysis.