A Night At The Movies

A huge thank you to The Chancer, Rick O'Shea and Una Rocks for putting on an invitational screening of Role Models at Cineworld last night. Not only was the event well staged and completely trouble free (we all know how lesser Irish mortals have a tendency to screw up event organisation), but it was a hilarious movie - really, really funny.

I didn't know what to expect but according to IMDB it's a 7.9 movie, and that's an extremely high rating from the movie snobbery of IMDB, so I figured there would at least be a chuckle or two. Or one hundred! I generally don't recommend movies to people (different tastes and all that) but I think the world should see this film. Absolutely brilliant!

An odd one from Deloitte

I found this odd viral that Deloitte did for a recruitment campaign they ran. Pretty strange.

Top 10 Viral Ads of 2008

Many thanks to The Guardian for this, here is the top 10 viral ads of 2008:

1. Wassup anno 2008
Disclaimer: Budweiser's parent company, Anheuser Busch, which originally licensed the concept for five years from Stone, was not involved in the production of the ad

2. SFW XXX Party Invitation
Diesel's naughty montage of 1980s porn films using cartoon animation to cover up explicit scenes, just, for its 30th anniversary

3. Kobe Bryant jumps over an Aston Martin
Nike's clever "did he or didn't he" actually clear a car. Probably not, but it got people talking, and watching

4. Extreme Street Football
Electronic Arts trickery masterpiece featuring kids with football skills – and parkour and capoeira – using a football like you ain't never seen

5. Take it to the next level
Guy Ritchie directs this shot-in-first-person tale of a teen footballer's hardcore ups and downs from being discovered to losing teeth to playing for a national team

6. Tiger Woods 09 – Walk on Water
When a fan of EA's golf game pointed out a flaw that Tiger Woods could play a "Jesus Shot" from on water, the game manufacturer's response was this viral featuring the man himself

7. Bean Counter
One of those Mac vs PC ads where Apple prods Microsoft over spending loads on advertising

8. Samsung Omnia i900 Unboxing
Samsung spoof of the tech-fan trend of filming opening the box of a new gadget for the first time

9. Fate – Leave Nothing
Emotive Nike fare of lifelong rivalry of two NFL players featuring version of sound track from the Good the Bad and the Ugly Vista when it should be fixing it

10. Adam and Eve
Insurance company ad featuring a gay Adam and frustrated Eve that found life online after being banned from TV

Digital Marketing in Financial Services

Via Reed Financial Services, I found this report on Digital Marketing in Financial Services. With two financial clients this was of particular interest to me. Albeit all US-centric information, there are still a lot of nice insights that can be pulled out of the report. There's a bit of geristration to do to access it but once you have there's a wealth of other info here - Sherpa reports, internal analysis etc. etc.

This video is by Scott Gillum, Senior Vice President MarketBridge, and gives a good overview of what's in the report.

Wallpaper Graduate Directory

It's the Wallpaper Who's Who of 2009 - the people that will change the face of their industry.