Panasonic have released details of new concept remote they have on the development blocks. When unused and sitting idle the remote takes on a gel-like, non-rigid form. However, when the remote is activated or picked up, it becomes fully rigid just like a 'normal' remote control.
Personally I'm unsure of the advantages this is proposed to give but it looks kinda cool. Something I'd have imagined sitting around in Minority Report or iRobot.
Monday, January 5, 2009
Panasonics new Gel Remote (possibly)
Sunday, January 4, 2009
Saturday, January 3, 2009
New Heineken ad
Someone said to me over Christmas, all the best ads are for beers and spirits because they can't show the product really being used, it's more about the benefits of having the product. I know what they meant, and I can agree on principle that the limiting factor of consumption is a driving force to have especially creative and off-the-wall concepts but truth be told, I think any agency or brand that approach an advertising campaign with the notion of mundane or a gp-with-what-works attitude, deserve to fail.
Advertising isn't just about selling. It's just not. Advertising is part of the marketing suite and as such it lends itself to being more then just a sales tool - it builds trust, awareness, identity and character for the brand/product.
At least that's what great advertising does. Thankfully I have just the clip to demonstrate my point...
Friday, January 2, 2009
Top 100 sites for the year ahead
The Guardian have done an amazing job and put together a list of the top 100 websites for the year ahead. They're broken down into the following categories:
- Blogging
- Browsers
- Cartoons
- Create/collaborate
- Gaming
- Geek squad
- Government/public services/politics
- Location, location
- Maps
- Money/finance/ consumer fightback
- Music
- News recommendation
- Offbeat
- Photography
- Physical from virtual
- Reference
- Search
- Social software
- Twitter, and associated
- Video
- Virtual worlds/MMORPGs
- Visualisation
Thursday, January 1, 2009
The Importance of Logos
Check out this great post from Nick McGivney, and while you're at it, check out his blog - it's full of good content and well written articles.
He gives a good general overview of most of the highest profile Social Media platforms that are out there. Important stuff considering that 2009 will be the year of Social Media.
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