Durex Balloon Animals

I hope it's not just me, but this is absolutely hilarious. Something about balloon animals in this situation just put me in histerics.

Durex have taken a couple of non-descript balloon animals, obviously made with Durex, and put together a few kama-sutric examples of the birds and bees favourite passtime.

Creative Director, Robert Rugan, dubbed the video kama-balloon-animal-sutra. sating, "When you get the chance to create 'kama-balloon-animal-sutra', everyone involved gets really stoked about pushing the boundaries as much as possible". Director Michael Wharton added, "It's a rare opportunity to actually get to work on a project that is so raw and speaks directly to the very core of the human psyche ... I mean, who doesn't like balloon animals?!"

This really is a great ad, and the tag line...... "Get it on". Fitzgerald+CO, the agency behind the ad, have really done something special here. I definitely think this has staying power.

Welcome Humans

I found this nice easter egg for Firefox 3 and thought it worth sharing. Type 'about:robots' into the address bar. Fun times.

Looking for Meerkats?

I thought everyone would have seen this but when I brought it up during a conversation at ldinner last night and I was responded to with three blank faces I thought perhaps this still needs to be shared. So, for all you nice people who don't know where to compare meerkats, check it out...

The Worth of Sponsorship

I'm not sure off hand what the total cost was for O2 to sponsor 'The Point', but I'm fairly sure that if I'd paid whatever it was, I'd want my giant O2 logo lit up all the time.

O2 would apparently disagree. Lights out for The O2 tonight!


p.s. Pardon my poor photograph - my tripod isn't in work today

I’m still clinging to my BlackBerry

In the last couple of weeks a number of high profile sponsorships and advertising deals have come to light. Michael Phelps will be promoting Mazda (in China) in a deal reported to be worth $1 million. Jerry Seinfeld was in the news with the news that his recent Microsoft television work netted him a cool $10 million.

The biggest deal of them all, however, didn’t make many news stands. Nor did it make the lead man any money. Still, Barack Obama’s constant praise and glorification of his favourite companion, his Blackberry, has been estimated to be worth more then $25 million.

$25 million!

The future leader of the free world has never hidden his love of the Blackberry but in the coming weeks, he’ll finally be forced to give it up. Due to security and legal concerns the newest President of the USA will not be able to continue using the Balckberry.

Barack Obama is quoted as having said, “I’m still clinging to my BlackBerry,” “They’re going to pry it out of my hands.”