New Compare the Meerkat Ad

I posted about the first ad a little time ago, and was extremely excited to find out this morning that there is a second ad out now. Unfortunately I can't seem to find it available to embed, so you'll have to check it out here.

All-in-all, this campaign is simply brilliant. Considering a fairly flooded UK market, for comparision websites, this campaign has thrust CompareTheMarket.com straight to the top of everyone's minds. It's fun and quirky, but above all it's complete. Here we have a perfect example of a campaign that integrates a seriously heavy weight suite of marketing tools and manages to utilise each to their maximum effectiveness.

Compare The Meerkats is centered around a viral concept. It is the new Cadbury's Gorilla. The campaign has a host of digital executions including a microsite, youtube clips, facebook page and a fantastic twitter feed (this is particularly good with personalised messages and regular updates).

The people behind this are CTM, and I think they deserve a serious pat on the back - this is one of my campaigns of the year for sure!

This site may harm your computer

It would seem that Google screwed up earlier. For a brief period of time the search engine showed almost every site on the net as “may harm your computer”. Twitter conversations indicate that this was a global incident but only lasted about 20 minutes.

Just have to wait and see why Google says it happened.

10 Years of Digital Advertising

With it's 10th birthday on the way, Cybercom (The Digital Marketing People) have put together their "10 key digital events that have been instrumental in shaping a decade of advertising and have left a lasting effect, which will continue to influence the next decade of advertising."

This is a fantastic collection of all those digital moments that have shaped the world wide web as we know it now. Difficult job though trying to chose 10 things out of 10 years. I can definitely think of one or two that I think should have made it - YouTube (in it's entirity), Blogging, Socila Media in general etc. Drop a comment on the blog and let them know what else they missed!

Lenovo Ad

Immature, perhaps. Childish, almost certainly. Funny, absolutely. This had me in stiches. Unfortunately the sad truth is that this is one of the most unlikely situations I think an advertising agency has ever come up with. I feel safe saying that it could never happen. Ah well.

Google Maps Street View

One of the funniest things on the net is Google Street View. I love the amount of people who have been caught, seemingly unaware, while in the middle of some activity that is either unlawful or out-and-out embarrassing!

I'm not entirely sure what's happening at '8 sampsonia way, pittsburgh, allegheny, pennsylvania 15212' but something tells me these guys don't have a lot of friends.