2Tb SD Card

Great news for all mobile phones, cameras and portal digital devices, with the announcement of the latest development in SD technology, the SDXC Memory Card, we can look forward to up to 2Tb of storage capacity. The beauty of the SDXC cards is that they simultaneously jump memory card technology ahead in a huge bound, while maintaining the existing interface, and providing accelerated read/write speeds up to 104mb/per sec within the year, and a proposed 300mb/per sec by 2010.

Joseph Unsworth, research director, NAND Flash Semiconductors, said, “SDXC combines a higher capacity roadmap with faster transfer speeds as a means to exploit NAND flash memory technology as a compelling choice for portable memory storage and interoperability. With industry support, SDXC presents manufacturers with the opportunity to kindle consumer demand for more advanced handset features and functionality in consumer electronics behind the ubiquitous SD interface.”

My Tweet Flock

A great site to see what sort of people are following you on Twitter. Check it out.

Sunday Video - An Post

I saw this on TV and remembered just how good this ad is. I think it takes a lot to make the postal service look really special and trendy, and this does it perfectly. Love it!

Change the way we think

Before I was a marketer, I studied Environmental Biology. What can I say, I'm a geek. Part of being a geek is that I like science, and in my particular geekiness, I'm particularly interested in the Natural Sciences and the environment.

With all that in mind, check out this great WWF presentation. And think about it!

Is that The Stig?

It's been all over the news in the last week about the true identity of BBC Top Gear's 'Stig'. After a local newspaper broke the story and released details of The Stig's real name, the interweb has been a flurry of chatter and excitement. But the story goes deeper.

For those who are not regular viewers I'll give a brief background. The Stig we know now is not the first Stig. He's at least the second. The first was supposedly killed in a Top Gear stunt "that went wrong".

However, during the week the BBC released the following video along with this press release:
“until now, the original Stig from BBC Top Gear was thought to have been killed back in 2003, when he drove a modified Jaguar XJS off the end of HMS Invincible aircraft carrier at 109mph. . . The nation was shocked that the Stig was dead. However, recent footage has been found on YouTube showing that he miraculously survived.”



So what's all this about. Who is The Stig? Well one things for certain and that's that the BBC are brilliant marketers. A video with over 26,000 views in 3 days, and an awful lot of online chatter. This is a great viral campaign that is fueled by simple mystery. Good Job!

There's also a microsite about The Stig's return.