Now in it's 98th year, today, 8th March, is International Women's Day. So do something nice for the women in your life - buy your girlfriend dinner, pick up some flowers for your mum or just call your sister and say hello. Check out this website for more news, info, events etc.
Sunday, March 8, 2009
Saturday, March 7, 2009
Overcoming the Economic Climate, in China
The current economic climate isn't isolated to the British Isles and America. Unfortunately the situation is global. However, many Asian business are looking to overcome the current market conditions by expanding their businesses and growing new promotional channels.
Market Research firm Analysys International have just completed their annual advertising white paper on the state of the advertising landscape in Asia. Statistics from the research show that the size of China's outdoor digital display market has grown to €755 million in 2008 from €127 million in 2005, the compound growth rate exceeding 80 percent, making it the fastest growing sector on China's advertising market.
Fu Xinghua, new media analyst from Analysys International, said, “China's out-of-home digital display market is showing a tendency of robust growth and development. We [Analysys International] expect the market to reorganize and merge at the same time with leading enterprises inclined to join hands in dominating sub-markets, by stretching their businesses to other media, including traditional media, the internet and handset media, paying more attention to two-way communication.”
As an example, VisionChina, the leading operator of outdoor digital TV advertising networks on mass transpiration systems in China, recorded total revenues of €27.2 million in the fourth quarter of 2008, hiking 185.1 percent year on year. Its net profit soared 158.6 percent to €11.7 million. For the whole year of 2008, the company's total revenues and net profit amounted to €82.4 million dollars and €37 million dollars, respectively, up 254.2 percent and 398.4 percent.
This growth has been driven by positive market outlook and a move that saw the company partnered with Hangzhou New & Mobile Media in January; signing an exclusive advertising agreement to expand its network coverage to Tianjin.
Friday, March 6, 2009
ThruYou by Kutiman
Another fantastic find from Stephen. This is ThruYou, a collection of YouTube video's mashed and remixed by Kutiman. A lot of time has been spent on this and it certainly shows. Really nice work!
This is just the first video, so make sure to check out the site for the full playlist and all the credits.
No Line on the Horizon for $3.99?
When was the last time you bought a CD? To be honest it’s been a while since I’ve set foot in a music shop, let alone bought a CD. So when I read that U2 were selling there new album, No Line on the Horizon, for $3.99 on Amazon (US), I presumed it was part of an offer, or perhaps even a typo - €13.99 would seem more realistic surely?
Well as it turns out, $3.99 is exactly what they are selling the new album for. In a week that has seen the 22 Grammy’d, 140 million albums sold, Irish God’s of rock take up a week long residency on The Late Show and have a New York road named after them, U2 have taken the bold move to release their newest works at a seriously discounted price.
So what do you think, clever marketing ploy or an attempt to connect with the masses during a tough economic time, by Paul David Hewson and co. Interestingly Lily Allen recently did a similar $3.99 pricing on Amazon.com for the debut of her second album, It's Not Me It's You, and landed at No. 5 on the charts. So there’s no reason the same tactic wouldn’t work for superstars like U2. Of course it could also be an interesting ploy to discourage illegal downloads of the album. At $3.99 why bother stealing it?
The physical CD is selling for $9.99, there’s a limited-edition boxed set with poster and film download for $64.99, and the digi-pack with the same perks is $22.99.
All in all it’s very similar to Radiohead’s "pay what you like" offer for the 2007 digital release of In Rainbows. Of course Radiohead weren’t under contract at the time (a fact people often forget). In this case, U2's label, Interscope, suffers the biggest burden of loss if most people simply go with the MP3 only option of Horizon's first week sales.
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