Updated Compare the Meerkat Website

My love of the Compare the Meerkat campaign is probably clear to anyone who has read my previous posts. I think this is a kickass campaign that has developed what could have been a juvenile and unexciting play on words into one of the most creative and humourous ads of the last year.

With that in mind, you can imagine how excited I was when Aleksandr started Tweeting that the website was going to be relaunched with new content. And I definitely had reason to. Picture galleries, family histories, ringtones, the ads and the out-takes; there's so much going on here. This is just brilliant creative work.

Fair play to everyone who worked on this campaign, hats off to you!

Shoots Like apes Update

Just a very brief follow on from last Sundays shoot. Check out the video that Darragh posted to Culch.ie:

Topless NZ Rugby Players

Something tells me that the title I choose may find people ending up at this post looking for something slightly different to what they'll find (I'll keep you all up to speed on visitor stats regarding this post!). Anyways, thanks to Will for this one.

The New Zealand Super 14s and Adidas have come together and created this nifty little flash site. It allows you to choose two players from Tamati Ellison, Ali Williams, Richie McCaw, Jimmy Cowan Liam Messam and then watch them swap rugby shirts with each other. Something tells me that their target audience with this campaign may be drawn entirely from a single half of the population. Anyhow, worth a look if you're female, a rugby fan, or an online marketing type.

The (Australian) Lynx Effect

Great ad - interactive, simple, engaging - I'd imagine that the stats were great on these ads.

Living Online

Gavin has written a great post over on Servant of Chaos, about the how we live in the public through our online presence. I highly recommend giving it a read. On the back of this he also references Josh Harris’ movie, 'We Live in Public' (trailer below), which I also recommend seeing.