HD Camera Phone

Basically Samsung have a new phone out that features a HD camera (quality is amazing). This is the viral that was created for it's launch. You just need to watch it and figure out how they've done what they've done.



Cheers to Darragh for this. Also check out Darragh on Twitter (very well worth it!)

Imagine if Technology Had Never Evolved

In a step away from Visa's recent 'Life Flows Better' ad (as seen here), their new spot suggests, "imagine if technology had never evolved"?

How would you text? How would you listen tour music collwction? How would you work out of the office?

Funny stuff and definitely worth a look.

Updated Compare the Meerkat Website

My love of the Compare the Meerkat campaign is probably clear to anyone who has read my previous posts. I think this is a kickass campaign that has developed what could have been a juvenile and unexciting play on words into one of the most creative and humourous ads of the last year.

With that in mind, you can imagine how excited I was when Aleksandr started Tweeting that the website was going to be relaunched with new content. And I definitely had reason to. Picture galleries, family histories, ringtones, the ads and the out-takes; there's so much going on here. This is just brilliant creative work.

Fair play to everyone who worked on this campaign, hats off to you!

Shoots Like apes Update

Just a very brief follow on from last Sundays shoot. Check out the video that Darragh posted to Culch.ie:

Topless NZ Rugby Players

Something tells me that the title I choose may find people ending up at this post looking for something slightly different to what they'll find (I'll keep you all up to speed on visitor stats regarding this post!). Anyways, thanks to Will for this one.

The New Zealand Super 14s and Adidas have come together and created this nifty little flash site. It allows you to choose two players from Tamati Ellison, Ali Williams, Richie McCaw, Jimmy Cowan Liam Messam and then watch them swap rugby shirts with each other. Something tells me that their target audience with this campaign may be drawn entirely from a single half of the population. Anyhow, worth a look if you're female, a rugby fan, or an online marketing type.