Tic Tac Micha

There's nothing better then a well planned and executed gorilla marketing campaign, and Tic Tac Micha is a great example of a gorilla campaign that also pulls in a strong digital aspect.

On a slightly rainy day in Copenhagen, an unassuming geeky looking chap set up what would become the first part of a hugely successful Danish marketing campaign for Tic Tacs. The campaign utilised a viral online video based on the street performance, a campaign microsite and an aggressive ATL campaign. All in all the idea is simple, but as I've said many times before, you don't need something to be complicated to be good.

Lambient Marketing - Are Ewe Serious?

The guys over at Seventy Seven have done some really unique work for thetrainline.com with their new Lambient Marketing campaign, using sheep to advertise. Seriously. Check out this video for all the details:

Peugeot 308: 'Nude In A Scarf'

A friend of mine living in London texted me last Wednesday morning with the very odd txt that there were naked people all over the place. I then got an even more bazaar txt saying it was ok, they weren't naked, they were wearing skin-colour onesy's. Unfortunately I was busy at the time and had to let it go, but a bit of research this morning has shed some light on what was happening.

On Wednesday, London commuters were joined by 308 naked people during the rush hour commute. Initially it appeared that they were totally nude except for blue scarves to cover up their naughty bits. Closer examination however would show that these people weren't actually naked but were wearing specially made bodysuits.

The 'naked' people were roaming around to promote the launch of the new Peugeot 308 CC. Apparently the scarves were to highlight the 308's new Airwave Neck Heating System. Full details are available at the campaign microsite, there are more photos on the 'Nude In A Scarf' Flickr page, and here's a YouTube video of some of what went on:



Cheers to Nick for this video. Nick also makes out an interesting point; this is an example of how product launches are increasingly using covert, unpublicised, mysterious 'events' to create conversation and chatter.

Mini: Chameleon

A number of sources have revealed that Mini plans to début its first colour-morphing car in Singapore in June. The newest car in their range, which will be called the Mini Chameleon, will change colour according to weather conditions. So when it's raining the car will brighten up to improve visibility, but on a sunny day it turns to a light colour that can reflect heat and cool down the vehicle.

The Spanish company Payola Forlids are the people behind the 'FeintPaint' colour-morphing technology. The technology utilises tiny magnetic iron oxide particles that interact with a low grade magnetic field causing the space between the particles to change, and in turn causing the colour to adjust. According to the Payola Forlids site, the colour change will only take a seconds to occur.

No Pants Day

No Pants Day, via Rick; sounds like a larf - why not?