Samuel Beckett Bridge

Some photos I took yesterday of the Samuel Beckett Bridge arriving in Dublin. A more indepth review of the where, how and why can be found here.

Social Media Wine Connoisseur

How does this sound?

• Live rent free in the beautiful heart of Sonoma County along the beautiful northern coast of California
• Learn the intricacies of making the perfect wine from more then 450 wineries
• Get paid $10,000 a month for 6 months

What's the catch?

• You have to capture the whole experience through Twitter and Facebook, sharing your experience with the world.

No seriously, what's the catch? Well it's certainly not that. The catch is that the job has to be won. Murphy-Goode Winery is offering all this to one lucky person according to a San Francisco blog. Kinda sounds a lot like the recent Australian Tourist Board promotion!

So what do you have to do? Well first get yourself over to http://www.AReallyGoodeJob.com, fill out the application and submit a one-minute video showing off yourself and your special skills. Seriously, I really think this is an Australian idea!

The job description describes the responsibilities as follows; “Throughout the course of the job the successful applicant will learn about viticulture, winemaking, Sonoma County and Murphy-Goode wines. He or she will prepare and post dispatches on their experiences though social media tools such as Facebook, blogs, internet videos and Twitter as well as traditional media.”

Ok, so this really is like the Best Job in the World, but is that a bad thing? No, not in my opinion. Lets face it, the campaign worked. The response, globally, was huge and it drove massive ammounts of traffic and publicity. So the real question is, when will it happen here? Does an Irish company have the bottle to do it?

HD Camera Phone Part 2

You may recall my post about the new Samsung camera phone that features a built in HD camera. Samsung created a video that made it seem like the phone disappeared, and posed the question - how did they do it. Finally the answer is revealed...

(watch some of the suggestions - hilarious stuff)

Papermotion

Papermotion is the latest example of an augmented reality technology. The system allows newspaper readers to digitally interact with advertising. Developed by the French company Total Immersion in collaberation with the Australian Dreamscape Group, Papermotion should be the first mass produced augmented reality product that can be utilised on a campaign by campaign basis.

Total Immersion are also currently working on a campaign with 20th Century Fox for the film Night At The Museum 2. This is due to go live on 17 May. "The fact that consumers can literally interact with our print advertisements in a way they never have before was a big selling point for us," said Marc Wooldridge, managing director of 20th Century Fox.

Crazy New Coke Ad

Happiness Factory I get. It's fun, it's got history, there's a story, it develops. Sure it's a little wacky, that crazy world going on inside a coke machine, but at the same time it makes sense - there is some sort of believability in it. Then Coke comes out with this...



I need someone to explain it to me. I really do. Where did it come from and what is it all about exactly? I just don't see how it fits in with anything else Coke are doing.

---UPDATE---

I completely missed that this ad is part of a much larger campaign. The music for this ad was done by the genius Calvin Harris! (interview below) and there's a fantastic microsite too! The funny thing is, after messing around with the site for a while - I totally get this ad, and I'm really starting to love it.