Changes in the World of Search

Following Google's recent Searchology event, where the search giant unveiled a number of new search features, both Yahoo! and Microsoft have revealed their plans to change the way we search the web.

Following much speculation and chatter on the web, Microsoft confirmed it is ready to launch its newest search engine, code named Kumo, this week. Microsoft is expected to launch Kumo during the Wall Street Journal 'D: All Things Digital Conference'. The name Kumo which literally translates to “cloud” or “spider” was among a host of names which have been mentioned in relations to a possible rebranding of Live Search. Yahoo! on the other hand has announced that they want to restructure its offering to actually change how we search. Sources at both Microsoft and JWT have confirmed that the launch will be driven by a major advertising campaign created by JWT.

Yahoo! described their new approach as "a distinct move away from the '10 blue links', or the standardised text-heavy search results page," instead they [Yahoo!] "envision the web as a series of 'objects' as opposed to 'pages', making for a more engaging user experience." Essentially they think that the results they deliver should be a collection of relevant information i.e. searching for a restaurant would deliver reviews, opening hours, menus, contact information etc.

Although Yahoo! never describes it as such, this is clearly a move towards a Semantic Web. This is great news. Instead of simply delivering a collection links that have been determined by a search algorithm working on text, users would receive information that is determined through its actual meaning. Yahoo! has referred to this as an arrangement of "about-ness".

Yahoo! gave the example that a search for Beyonce would display the singer's home page, but also a list of her albums and links to tracks hosted on its music site Rhapsody.

The overall project is not new however. Officially referred to as the 'Search Monkey project', it is now over a year old and still under rigorous testing. The major downside (imho) is that the system is based on companies sending Yahoo! the data they want included in their search results. This is a system based on control. Where does UGC content fit in? Where do the bad reviews end up? To me this seems very much like a 'big brother' defined index of 'good' information - you get to see what you are allowed to see.

Regardless of how each companies search 'improvements' turnout, it's not surprising that they are each trying to improve, innovate and extend their offerings. Recent ComScore data (April this year) showed that Google has gained half a point to 64.2% of US search market share, while Microsoft (8.2%) and Yahoo! (20.4%) have both fallen.

On the Google front, there is also the up-coming release of their newest offering Google Squared (due end of May). Although many details remain a mystery, Google have described the new service as providing search results in a spreadsheet format rather than a typical links page, emphasising pure information instead of just related content. This sounds very much like a Google knowledge engine, perhaps similar to Wolfram Alpha. As such, this is probably the most exciting search news here.

Havok May Locate New Team in Dublin

Havok, the Emmy Award-winning Irish software company (owned by Intel), responsible for some of today's top games, is currently deciding between San Francisco and Dublin to locate their software development team for the next gen of games consoles.

After ruling out lobbies from agencies in Britain and Singapore, David O’Meara, Havok's managing director looks certain to locate the new team in one of its current centres. Unfortunately David has warned that Ireland's tax rate of 55% makes it an unattractive location for software developers. Havok's headquarters are currently located in Dublin, and the firm has confirmed that it has no intentions of moving out of the capital.

“We need world-class talent so that means we either go to the universities or get it from abroad,” said Mr O’Meara. “This talent is mobile so a high tax rate here makes California more attractive to them. Effectively we will let our staff decide where we locate.”

Havok’s special effects tools are used in production of both games and movies by the world's largest developers. Initially the company developed a physics engine that ensures the laws of the physics are maintained by digital objects, however Havok has confirmed their intention to develop a complete games development engine.

“Developers would not have to use any technology other than Havok’s,” said O’Meara. “The system will be modular so they will be able to use their own or third-party technology with our games engine.”

Twitter: The Movie

Filmmaker Frank Kelly has announced his plans to create a feature-length documentary inspired by Twitter users' experience. The film, 140, will consist of 140 different filmmakers, each shooting 140 seconds of film that represent what connects the filmmaker to their home. Overall the film's theme is connection.

Frank described the project, saying "I'm asking the filmmaker what it is that connects them to their home. It can be anything they want, a landscape, cityscape, a sunrise, a wife, husband, child... doesn't matter. But it has to be captured in 140 seconds and at the same time as everyone else." Adding, "The idea came from being able to communicate with a lot of people at once, and the fact that you could actually synchronize something: You put a message up, and everyone who's following you gets it instantly."

The project is currently recruiting it's 140 filmmakers through various Social Networks and Twitter, obviously.

"There are a couple of students, one in Utah who is 18 years old," Kelly says. "It goes from him all the way up to commercially successful, award-winning short filmmakers and documentary filmmakers. I wasn't going to tell anyone no, because the main thing is to get across the filmmaker's point of view. Just because they weren't established didn't change the fact that they had a personal connection with something."

Read the full story here, or tweet Frank yourself.

Sophos Release Klingon Anti-Virus Version

I can't really explain this one to be honest. Sometimes things simply defy explanation.

Sophos explains, "Use Sophos's Klingon Anti-Virus to quickly perform an on-demand scan and find viruses, spyware, adware, zero-day threats, Betazoid sub-ether porn diallers and Tribbles that your existing protection might have missed. The software can be run without deactivating your current anti-virus software. Phasers can be left set to stun."

I think it makes more sense to just watch the video!

No 'Call To Action' Display Ad

This is a first for me. Sprint ran the below ad for an extended 8 week campaign. It does not feature a 'Call To Action' - there's no clickthrough. I have never seen anyone do this before. Is it the stupidest idea ever or perhaps brilliant. It certainly has the potential for massive engagement times and huge amounts of offline and online conversation, but could it achieve real results?

Let me know what you think.