Malibu 'Island Melon' Update

Just a quick update on my recent Malibu Rum post.

This is the latest of their ads, and is promoting the free 'Island Bowling' mobile game. Hilarious stuff - I have to say it's a pity that these aren't showing on Irish tv (to the best of my knowledge). They also have ringtones for downloading and a Facebook Page that you can follow it all on.

Display Ads: All About the Font

I spotted these two display ads earlier and they really caught my attention. It's nice when you see something really simple yet extremely eye-catching. The two ads were sitting on the same page (with a 468x60 banner that I declined to include as the size would mess with my page structure) and were definitely part of a network-buy (the page was an online media converter that I use and definitely not a site you'd single out for inventory).

The ads clickthrough to www.visitlondon.com - unfortunately a site decidedly less attractive then the ads.

Forget Kumo, Welcome Bing

I wrote on Monday about various happenings in the world of search. The biggest bits of news were around Yahoo! and Microsoft's new search offerings, both set for release shortly. In an update, following a very in-depth article on AdAge yesterday, there are several really interesting bits of information to share about Microsoft's Kumo and the massive advertising campaign rumoured to be behind it. For starters, Kumo is no more. Kumo, as it turns out, was just the in-house operations name that Microsoft were using for their new engine during trials. Bing is the name of Google's newest rival.

According to AdAge and other sources, Bing's $100m advertising campaign, through JWT, will target the web, TV, print and radio. However, although some stories circulating the web have suggested that Microsoft plan a full-on attack campaign (similar to the 'I'm a PC' that targeted Apple directly), it has no been reported that their will not be specific mention of any competitor, Google, Yahoo! or otherwise, and the campaign will instead concentrate on getting users to rethink how they search, questioning if the "other" search engines actually deliver what they want.

The main thinking behind the campaign follows a series of research initiatives by Microsoft to determine how and why users search the web, and how they treat the results they are given. Their research concluded that 42% of searches needed additional input following a users first attemp, 25% of clicks are the back button, and only 65% of users are satisfied with the search engine they currently use. Oddly this data may be seen to be villified by Google's recent Search Options, which added several ways for users to refine their searches, following an initial attemp.

Beyond this, an extremely interesting analysis that has come to light is the breakdown of advertising spends by Google and Microsoft last year. According to TNS Media Intelligence, Google spent just over $25 million on all its advertising. Microsoft, on the other hand, spent $361 million.

How crazy is that?

Eminem's Relapse Augmented Reality

Last week I posted about the launch of Eminem's new album and the massive Social Media drive behind its promotion and launch. Some seriously cool stuff.

I was doing some early morning surfing today and I came across this new Augmented Reality addition to the campaign by the guys over at Outside Line. Basically, in a new section of the site, users can partake in an online AR talent competition. What the heck is that I hear you ask. Just pop over, log in, create a 3D “E”, and spray paint with your personal design. Then enter your design into the running for some really sweet prizes.

Last week they gave away a trip to Detroit. Round two is now open and they're promising an equally slick prize to the best design.

Check out this video to see exactly what you need to do...

Google Wonder Wheel

I posted on Thursday about Google's new Options for Search. Google produced a nice video about the new features, and hopefully you all watched it, so I didn't go into a great deal of detail. However, having had a good play around with the new features, I thought that the new Wonder Wheel function deserved a bit of elaboration.

Wonder Wheel is one of the new tools allowing you to refine your search and find alternative keywords. Once you've performed a search, click on the new 'show options' link in the top left hand side of the results window. Towards the bottom of the list is Wonder Wheel. Clicking on the link will reveal a keyword cloud. In the below example I searched for 'Marketing'.

The main reason I thought that Wonder Wheel deserved a bit more attention is because I realised it's a great tool for developing SEO and PPC keyword alternatives, through Google's own suggestions. Obviously you can pop into your AdWords account and use the kyword tool but this is a fast and simple way to generate keyword lists in seconds. Definitely worth keeping in mind, especially when preparing initial proposals.