Interactive Display Ads

Spotted these two ads from Burger King advertising thei new late night opening. Fun and engaging for a fastfood chain. Worth a look.

Augmented Reality: Shopping for Glasses

It would seem that the new buzz tool in town is Augmented Reality. Yesterday we had a great mobile shooter game, last week we had the music video and the week before the Papa John's Camero AR experience. So what next? Well yesterday evening I spotted this cool AR app from the guys at Glasses Direct.

This is also extremely practical (as demonstrated by several people in the office who immediately emailed around themselves in stylish new frames!).

Basically, Glasses Direct, a company who sell prescription glasses online, have launched an augmented reality app that is designed to help users choose the right pair of glasses. By accessing their Glasses Direct Video Mirror, users use their webcam to watch a live video of themselves wearing any of the available glasses on the site. Nifty! So in full 3D you can see how the glasses suit you without having to get up from your pc.

Using facial recognition software, the app places a virtual pair of glasses on your face. Then you can move your head around and see the glasses from every angle. You can also use their app to post your picture to Facebook to get friends' opinions on your new frames.

The app was created by FittingBox.

The Viral Video of a Viral Dance

Cheers to my mate Nick who sent this to me. You have to watch the whole thing, and note the growing enthusiasm that people have to get involved as the whole thing builds. Just brilliant.

Mobile Augmented Reality Game

Unfortunately the voice-over is terrible, but the application looks awesome. Admittedly it seems somewhat basic but none-the-less I can see great potential.

Arnie Wants The World Cup

The Californian governator, Arnold Schwarzenegger, has launched himself onto the Social Media circuit to bolster the Californian bid for the Fifa World Cup in 2018 or 2022. As the newest member of the board of directors for the USA Bid Committee, Schwarzenegger has created a video message in support of the committees preparation to apply to get the Fifa World Cup back to the USA.

Schwarzenegger says, "Soccer is the world's most popular sport and California has been home to some of its most exciting games, and I am proud to be a part of bringing the World Cup back to the United States."

Eight other countries have formally declared their intent to host the Fifa World Cup in 2018 or 2022.



Interestingly, Schwarzenegger revealed his new role on Twitter.