Google Maps Car in Dublin Today!

News reports are surfacing across the interweb that the Google Maps Car has been spotted around Dublin today!

Cloud Computing

A nice little video explaining the origin of Cloud Computing from IBM's 'A Smarter Planet' site. As they point out, there's also a more detailed article in the New York Time's here.

Tweet to Ads, Live!

In an industry first, Nestle (US) are preparing to launch a campaign allowing users to Tweet directly into their online display ads, live. Developed by SocialMedia, the new concept, coined 'Twitter Pulse', is currently being tested as part of a drive to promote its Juicy Juice fruit drink.

The ads will carry a range of questions such as ‘How do you stimulate your child's mind?' and ‘How important are vitamin enhanced foods to you?' Users can then use Twitter to answer the questions by posting tweets directly into the ad. Through use of a #hashtag the Tweets will also appear on the campaign Twitter profile.

When users clickthrough on the ads themselves they are brought through to the Juicy Juice's YouTube channel, where they can see a number of videos with useful information for parents.

Google: Real-Time Search

Without doubt, one of the largest growing areas within the Search Industry is Real-Time Search. That is the ability to search resources (usually User Generated Content and Web2.0 self-publicising platforms) that has just been created/uploaded. The best example of this is Twitter Search, which allows users to search through Tweets within real-time. This contrasts against traditional Search Engines that need to index and catalogue webpages before they become available through the engine.

A recent article on Revolution discussed how Google will integrate itself into this new area of search. The article quotes the unofficial Google System blog as saying that a real-time search service from Google would most likely deliver results sorted by relevancy that could integrate into Google's main results page. According to Revolution, Google's chief executive Eric Schmidt has made it clear that Google is interested in the growth and potential of live search.

At the recent Zeitgeist Europe, Google co-founder Larry Page said, "People really want to do stuff in real-time and they [Twitter] have done a great job about it. We will do a good job of things now we have these examples."

In an update to their article Revolution also had the following statement from Google:

"At Google we strive to connect people to all the world's information, and this includes information that's frequently updated such as news sites, blogs and real-time sources. While we don't have anything to announce today, real-time information is important, and we're looking at different ways to use this information to make Google more useful to our users."

Augmented Reality Top 10

I spotted this great article on Brand Republic listing Alex Smith's (of Zed Media) top 10 examples of Augmented Reality. Most of them have been covered here on Digitology but there are a few quality examples that you should check out.