As You Wish - A Princess Bride Event

Damien mentioned this to me about a month ago and as soon as he said it I thought, awesome! Next Thursday (13th August) is the ‘Princess Bride Twitter evening’. Basically the concept is simple; put on one of the the greatest action/adventure/romance/comedy movies of all time, get a bunch of friends, and tweet the night away in a discussion about the movie on Twitter.

Early reports suggest that much of the Irish Twitter-sphere have not seen the movie (blasphemous!!) so this will be a first for many people. Ah to be able to relive your first time ;)

Damien got the inspiration for the night from Graham Linehan’s Bad Movie night with the major exception that this is of course an awesome movie night.

The hashtag for the event is #asyouwish



The movie is directed by Rob Reiner and stars Cary Elwes, Robin Wright, Fred Savage, Peter Falk, Billy Crystal and Mel Smith (among others!).

Check out IAmSteph, Mulley's Blog and Culch.ie (who I also owe a thanks to for the trailer above) for more info on the evening.

Malibu: Radio Maliboom Boom

Malibu is set to launch its latest global digital campaign. Malibu's Radio Maliboom Boom will become a content broadcast platform for all things Malibu during the coming 12 months. Great Works have created an online radio station that will provide 24/7 upbeat music and humorous conversations between DJ Bernhard and MC Wonder Full, Malibu's Caribbean Radio DJs. The site will be continually refreshed with exciting content including exclusive music tracks, music videos and clips as DJ Bernhard and MC Wonder Full’s crusade to spread their Caribbean vibe around the globe.The site essentially provides a streaming music player featuring top Universal music artists, however there are also a number of downloads planned such as e-cards, ringtones and other fun digital applications.

The campaign launched in the US on August 3 and is rolling out to Canada, Spain, the Netherlands and other markets during the coming months. The campaign is supported by television and online advertising, as well as numerous offline activations. There will be four thirty second tv spots: "Maliboom Boom," "Sunshine," "Shake it" and "Social Responsibility." The spots are all based around the radio personalities, DJ Bernhard and MC Wonder Full, who broadcast an upbeat and vibrant music show to the world from the rugged Radio Maliboom Boom studio on a beach in Barbados.

The campaign's opening tv ad, "Sunshine," shows DJ Bernhard and MC Wonder Full giving a worldwide weather report. First MC Wonder Full calls out a city name, then DJ Bernhard exclaims, "Sunshine!" as he throws a magnetic sun symbol over his shoulder to a world map behind him. Unfortunately each time the sun lands on the board, the city can be seen to be covered in rain. Finally, MC Wonder Full asks "Tokyo?", to which DJ Bernhard yells, "Sunshine!" and MC Wonder Full quickly replies, "But it is 1 a.m. in Tokyo, Bernhard." The ad closes out to reveal a rooftop party in Tokyo where people are dancing to upbeat and lively Caribbean music while enjoying Malibu cocktails. Despite the late hour, the sun is shining for the partygoers thanks to Radio Maliboom Boom.

Ozlem Citci, Malibu Global Brand Director, says "Radio Maliboom Boom takes our existing advertising initiative in an exciting new direction. Through a fully integrated experience, we're inviting our consumers to become a part of the 'Get Your Island On' crusade - infusing light-hearted fun and vibrant energy into the every day."

"The new campaign goes beyond the traditional television spots by creating an experience where consumers can connect with the irreverent, vibrant spirit of the Malibu brand through the engaging personalities of the DJs," said Paul Campbell, Vice President of Marketing for Malibu at Pernod Ricard USA. "We want people to be able to embrace the fun of Malibu in their everyday lives and Radio Maliboom Boom is a perfect way to do this."

Keep an eye out on Digitology and I'll let you know as soon as there's live content to explore.

What's Happening With Twitter

It seems so many headlines of late have been about Twitter. Twitter's new homepage. Twittering getting someone sued. The Value of Twitter. So I thought I'd do a little round up of four of the most interesting things happening in the Twitter-sphere.

The Growth of Twitter
Twitter traffic has increased to 44.5m unique users worldwide (in June) - up 19% month-on-month. Users rose from 37.3m in May which represented a jump of over 7m. All-in-all that's an increased of 1,460% from June 2008, when Twitter's worldwide audience was only 2.9m.

An important point to note about these figures is that they only count traffic to the Twitter.com site and don't register traffic to any of the numerous Twitter apps, such as TweetDeck, that are used by many users.

The above data comes from ComScore but Nielsen NetRatings has also released an interesting stat that adults use Twitter twice as much as teenagers do. Only 16% of Twitter users are under 25, and a mere 6.6% of teens have a Twitter account.


Twitter's Skinni Popcorn
MagneticNorth have just launched a really cool movie barometer called Skinni Popcorn. The site provides an insight into real people's opinions about the latest movies within a real-time environment. By analysing Twitter feeds and any comments about films, the site gives a real-time feed on what Twitter users are saying about movies. The site also gives a synopsis of the films, a web link to The New York Times review of the movie, and links to trailers of the movies.

The initial release targets Twitter as a feed but there are already plans to utilise other social media sites and pull in any comments from them to help grow and develop a broader community.


American Footballer Fined For Tweeting
An American Football player has been fined $2,500 for tweeting about his team. Antonio Cromartie was fined by the NFL for commenting about the team's nutrition, saying that "nasty food" was to blame for the Chargers' poor performance last year. His tweet last Friday said "Man we have 2 have the most nasty food of any team. Damn can we upgrade 4 str8 years the same ish maybe that's y we can't we the SB we need."

The NFL is presently formulating a broad policy to ban players from using social media platforms, including Twitter, during games.


Save The Observer, On Twitter
The news is official, The Observer newspaper is facing possible closure by the Guardian Media Group. In a bid to try and boast support for the newspaper a campaign has been launched on Twitter. In just two days the profile has gained over 2,000 followers. The campaign is being spear-headed by opywriter and digital marketer, Callum Saunders. The Savetheobserver Twitter Profile has been posting details of the story.

A Facebook Save the Observer group has also been launched and this has signed up more than 2,300 supporters.

Google in 5 Years

Scott Kurnit, a New York-based tech investor and founder of About.com, talks about the future of Google and his view on how Google stock can triple in the next 5 years. Scott discusses the three major services that he believes will drive this growth:

• Google Voice (GrandCentral)


• Google Wave


• Google Android

Summer at MoMA

The New York Museum of Modern Art have just launched an excellent campaign to promote the museum. The redeveloped website helps visitors plan their visit to the museum through connecting with your Facebook profile. Using Facebook Connect, the site scans your Facebook profile, analyses all your details and matches your social network preference and likes/dislikes to show you which of the current museum experiences would be of most interest to you. You will be given personal recommendations that you can add to your profile and send to friends.

This is an excellent example for every exhibition and event on how to provide a unique and tailored experience to all your guests and visitors.