Seariously Hot Ad

Following on from my post on Monday evening I thought I'd have a look around to see what really hot ads are out at the moment for a weekly post. So every Wednesday will now feature a post on my favourite ad of the week. Let me know what you think, or if there are any ads that are better then the ones I choose. So for week one, I picked this...

Need For Speed: Shift
The important part here is 'actual gameplay footage'! WOW! I remember playing racing games on my 8bit Master System and boy has gaming come a very, very long way. This ad may be based on 95%-99% gameplay footage but I don't care. It's simply stunning.

Augmented Google Earth

Two of my favourite Google services are Google Earth and Google Maps. Of course I've always thought how cool it would be if you could actually walk out of your house and give a wave to someone watching your house somewhere else in the world (I'm being romantic here and disregarding the potentially horrible invasion of privacy issues). Well something similar to that may not be all that far away!

Some clever boffins at the Georgia Institute of Technology have put down the building blocks for taking real-time streaming video augmenting Google Earth to dynamically create real-time movement within the 3D mapping system. Their new 'as live' version of Google Earth shows cars driving on motorways, people walking in the park, others doing their shopping, and even a football game in progress.

The technology is still in a very early stage of development (it's the subject of a thesis) but it shows the potential for what could be done with the hundreds of live feeds available around the world.

Surf 'Twilight Sensations'

Every now and then I see a TV ad that really captures my attention. The last ad to do it was from An Post, and in the same way this ad does it brilliantly.

The always excellent folk at BBH have created this new spot for Surf, promoting their new Twilight Sensations range. The ad sees a young girl getting swept way into a mysterious 'twilight' world while hanging out her washing. The ad is essentially all done by shadow puppetry with real-life action only coming in at the beginning and end. This is classic fairly tale stuff and is stunningly impactful, visually. I just love. The ad was directed by Guy Manwaring.



Copywriter: Marc Hatfield
Art director: Marc Hatfield
Media agency: Mindshare
Production company: Sonny London
Post-production company: Glassworks
Editor: Mark Edinoff
Audio post-production company: Factory Sound Studios

Michael Jackson: This Is It

June 25th 2009 will undoubtedly go down in history as one of the saddest days in music and pop history. Aged just 51 years old, Michael Jackson passed away. Forever known as the 'King of Pop', Michael lead a life of mystery and public attention. From his début with The Jackson 5 in 1964 through to the days and weeks preceding his untimely death, Michael was always a figure of wonder.

At the beginning of the year it was announced that Michael would return to the stage in a 10 date concert series at London's O2 arena. This would be Michael's first public performance since the HIStory World Tour in 1997, and was cited numerous times as one of the decade's most important musical events. Following record breaking ticket sales the initial 10 date concert was increased to 50 dates. Over one million people would be attending. Much of this may have been driven by Michael's own suggestions that it could retire after the shows; in his own words it would be his "final curtain call".

Although the concert dates have been cancelled, there is something seriously special on the horizon. A new film, This Is It, will "offer Jackson fans and music lovers worldwide a rare, behind-the-scenes look at the performer as he developed, created and rehearsed for his sold-out concerts that would have taken place beginning this summer in London's O2 Arena. Chronicling the months from April through June, 2009, the film is produced with the full support of the Estate of Michael Jackson and drawn from more than one hundred hours of behind-the-scenes footage, featuring Jackson rehearsing a number of his songs for the show."

The film is directed by Kenny Ortega, who was also Michael's creative partner, and is being produced by Randy Phillips, Kenny Ortega and Paul Gongaware. The film will only run for two weeks, with tickets going on sale on 27th September.

This is the trailer:



More information on Michael Jackson and the 'This Is It' film are available here:
www.michaeljackson.com/
www.thisisit-movie.com/


- - - Update - - -

Fans may also be interested to know that there is an opportunity to have your photo added to a Michael Jackson 'This Is It' mosaic as part of the film's promotion. By visiting the 'This Is Is' site, users can upload their image for consideration.

Convergence Culture

A number of years back, Faris Yakob, then the Digital Ninja at Naked Communications (now he is EVP Chief Technology Strategist at McCann Erickson New York), presented at the Account Planning Group Battle of Big Thinking in London. Faris put forward the idea of Transmedia Planning. Transmedia Planning draws heavily from Henry Jenkins' book Convergence Culture. In it Jenkins discusses the how culture has drastically changed with the advent of technology, in paricular communications technology and the internet.

These may be the most clued in, important pieces of thinking I've come across in relation to utilisation, development and understanding of the modern digital world. Start thinking Creative Commons licensing, digital mash-ups, user-generated content, and just about every other online/digital phenomenon that has grown out of the last decade. Think about how your consumption of media, and your ability and desire to create it, has changed even in your own lifetime. As primitive people stories are told around campfires, passed from person to person with no sense of ownership or acquisition. But with the advent of one-way mass communications such as tv, cinema and radio, these stories became the property of large corporations and publishers. The internet, and the technology that powers it and innovates it, has changed all that. Now anyone can share their story, or any story for that matter. Don't get me wrong, I fully understand that copyrights still exist but consider how even these are starting to slowly change. Consider how people like Trent Reznor or bands like Radiohead are starting to distribute their music. Consider the latest Championship Manager 2010 game, which asks you to pay whatever you feel is appropriate. This is part of convergence culture.

In the following video Jenkins gives his thoughts on convergence culture: