OmniZero.9

I found this great video over on Engadget. A robot turning itself into a red car, how incredibly awesome is that!

This is the OmniZero.9, the latest iteration from Takeshi Maeda of a humanoid looking robot. The robot has wheeled shoulders and knees that allow it to drive around. Its head can also flip back to create a seat for a passenger. OmniZero.9 competed at ROBO-ONE in a number of different categories.

Interactive Advertising: Shelter - Be Happy At Home

These are two online ads for the housing and homelessness charity Shelter. The ads were launched as part of a suite of four different creatives for their “Be happy at home” campaign, promoting their online advice service, Know Your Rights. Each ad features a different scene of someone who is happy at home.

Each advert has the tagline “Be happy at home” with a scrolling ticker tape of things that Shelter’s Know your rights service can help you with, from your rights as a tenant to where to go if you are faced with homelessness.

Lean Mean Fighting Machine is the agency behind the campaign. The media plan concentrated on the social networking sites MySpace and Faceparty, with additional coverage across NME and MTV.

Imogen Wilson, Shelter’s head of marketing and brand, said: “Shelter’s Know your rights website is the only dedicated online housing advice service for young people. Since the site’s launch in 2005 we have successfully supported thousands of young people every year with housing problems. Lean Mean Fighting Machine has come up with a fresh, positive and engaging online marketing campaign which will continue to effectively target young people and make sure they get access to the advice and support they need to help keep a roof over their head.”

Know Your Rights, is supported by The Vodafone UK Foundation. It is the first ever dedicated online advice service for 16-25 year olds. It provides expert, in-depth and practical housing advice online on issues from rent arrears and deposit protection to preventing homelessness.

Axe: Day & Night

Spotted this over on AdGoodness. Great example of how to drive mobile engagement from Lowe Ginkgo.

Fifty People, One Question

Ask as many people as possible the same question and see what answer you get.

Simple, right?



A nice simple idea, with really inspirational results. I loved this the first time I saw it, and it's just as good every time after!

The film was shot on an Canon HV20 with a 35mm adapter, using Indifocus rails on a Matthews M25 tripod. he lens is a Nikon e series 50mm 1.8 Shure PG81 with a Zoom h4 unit.

'Rage' Premier

Thursday will definitely be remembered as Arthur's Day but there was another pretty special event taking place across Europe on the 24th. Last Thursday saw the world's first multi-venue interactive premier take place for Sally Potter’s new movie ‘Rage’. The film was broadcast from London's BFI Southbank, live via satellite, to a host of cinemas across Europe, including Dundrum here in Ireland. The film screening was then followed by a live questions and answers session with the film’s writer and director, Sally Potter, and the film's cast. Simon Abkarian, who plays Merlin, and Riz Ahmed, who plays Vijay, were both present with Sally Potter, while other cast members including Eddie Izzard, Lily Cole and Jude Law, all of whom were in New York, participated live via Skype.

Although the film was first shown at the Berlin International Film Festival earlier this year, and was nominated for the coveted Golden Berlin Bear award, it also saw another interesting digital first as an episode of ‘Rage’ was then given a general release exclusively on mobile phones. As well as being premièred in the various cinema venues, people were also invited to watch the movie on their computers or mobile phones on the 24th. These audience members were then able to ask Sally Potter and the cast members questions via text message, twitter or live on Skype.

Sally Potter explained "[that she] instigated this method of having an interactive premiere because I wanted to make going to the cinema a more exciting place, I was inspired by my experience of 'the intimacy of blogging'".

The movie follows the story of a schoolboy who uses his mobile phone to shoot interviews with people working at a New York fashion house. He then secretly posts the videos to the internet. However when an accident on the catwalk leads to a murder investigation the videos and the boy are put under the spot light. Interestingly, none of the cast actually met while the film was being shot due to the one-on-one nature of the interviews. The film was produced by Andrew Fierberg and Christopher Sheppard, with Steven Fierberg as director of photography. The film was edited by Daniel Goddard.