Following on from my post yesterday about the new Cadbury's Make-A-Wish site, I though people might be interested in seeing the stills from the shooting of the videos, and the original character and set development proposals...
I spotted this great story over on Revolution Magazine. The virtual world Habbo Hotel has teamed up with the MTV Europe Music Awards to create an online MTV-branded space for users of the site to hang out back stage and become pop stars, and they even have the chance to win a virtual award. The virtual awards allow Habbo members to visit the main stage, walk on the red carpet and access several back stage areas. Habbo members also have the option to vote for their favourite artists, and participate in a number of competitions and activities in the build up to the actual MTV Europe Music Awards.
Christian Batist, senior vice-president of marketing at Sulake Corporation, the creator of Habbo, said, "Music is the sole biggest asset that our teen users value in their lives, and thus we are extremely happy to partner with MTV Europe Music Awards. The highly involving activities in Habbo will allow us to activate a massive music-loving user base to take part in the awards. We aim to generate massive amounts of votes for the MTV Europe Music Awards from our Habbo audiences around the world."
Habbo Hotel, which is a virtual world geared towards teens, attracts over 14 million monthly unique visitors.
Cadbury’s have just launched a new microsite for the UK and Ireland to support their sponsorship of the Make-A-Wish Foundation. The site, which has been developed for Cadbury’s by Weapon7, introduces ‘The Wish Workshop’. ‘The Wish Workshop’ is the home of five unnamed, quirky characters who have a strange language all of their own.
The site offers five different films, all produced in a really cool old-school stop-frame animation. They show the five characters making and launching new wishes. The wishes which are represented by stars, will be added to the sky everytime new real-life wishes happen. The site also features a live stream to the homepage of all donations. Essentially visitors can see donations as they happen in real-time, including any donation that they make themselves.
Promotion of the site and campaign will be done on the 16million plus selection boxes that Cadbury's will sell over the Christmas period.
To promote Luc Besson's new movie Arthur and the revenge of Maltazard, the clever folk at Dassault Systemes have developed a seriously cool augmented reality cereal box. Dassault Systemes have created a 3D game experience based on their multi-support 3DVIA Virtools platform. Check out the following video of the creative...
Every now and then I see something that I think is worth sharing, and while it may not be anything to do with Digital Marketing or Marketing at all, I figure why not! Last May two Sumatran Tiger cubs were born at Dublin Zoo. Finally, following a nationwide competition that drew hundreds of entries, the cubs again find themselves in the spotlight with the announcement of their names. “Emas”, which is Indonesian for “Gold”, is the name that has been chosen for the male cub and “Wanita”, meaning “Woman”, for the female.
Gerry Creighton from Dublin Zoo said, ”Emas is a typical male. He’s boisterous and playful and loves to explore. We’ve got to know his manner now and we all agreed that “Gold” is perfect for him. He has a beautiful, vibrant rich gold coat with dark stripes contrasting it and he really is a winner in our eyes.”
Gerry continued; “We love the name Wanita and think it suits her down to the ground While Emas is a very strong male character, Wanita displays truly typical female traits. She has a really sweet nature, and is far more relaxed then her brother. She is really close to her mother and has shown classic feminine characteristics.”
Interestingly the cubs father, Kepala, has taken an active role in the cub’s upbringing which is quite unusual as male Sumatran Tigers are traditionally solitary creatures. In another unusual twist, the family enjoy sleeping together at night alongside each other.
Sumatran tigers are a critically endangered species with fewer than 400 alive in the wild. Dublin Zoo plays a significant role in the international breeding programme which is designed to ensure the survival of tigers in their natural habitat. As well as contributing to this breeding programme visitors to Dublin Zoo have the opportunity to support these critically endangered species by purchasing a Tiger adoption pack at Dublin Zoo gift shop.
The following video is an interview done by Darragh Doyle back in July with one of Dublin Zoo's keepers, Anita, about the cubs.
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