Tim Berners-Lee Apologises

I wasn't going to post about this as I thought most people had seen it but a few friends last night hadn't so here you go....

Tim Berners-Lee, the man who effectively invented the internet, made a tongue-in-cheek apology for the forward slashes at the beginning of internet addresses. The forward slashes have long been an annoyance to web users and Tim finally confessed that the // in a web address is actually "unnecessary".

The Times newspaper was told in an interview that in hindsight internet URLs could have also worked without the forward slashes.

"There you go, it seemed like a good idea at the time," he said.

Making Cadbury’s Make-A-Wish

Following on from my post yesterday about the new Cadbury's Make-A-Wish site, I though people might be interested in seeing the stills from the shooting of the videos, and the original character and set development proposals...

Shooting The Videos 1/5

Shooting The Videos 2/5

Shooting The Videos 3/5

Shooting The Videos 4/5

Shooting The Videos 5/5

Original Set Concept

Original Character Sketches

MTV's Online Music Awards

I spotted this great story over on Revolution Magazine. The virtual world Habbo Hotel has teamed up with the MTV Europe Music Awards to create an online MTV-branded space for users of the site to hang out back stage and become pop stars, and they even have the chance to win a virtual award. The virtual awards allow Habbo members to visit the main stage, walk on the red carpet and access several back stage areas. Habbo members also have the option to vote for their favourite artists, and participate in a number of competitions and activities in the build up to the actual MTV Europe Music Awards.

Christian Batist, senior vice-president of marketing at Sulake Corporation, the creator of Habbo, said, "Music is the sole biggest asset that our teen users value in their lives, and thus we are extremely happy to partner with MTV Europe Music Awards. The highly involving activities in Habbo will allow us to activate a massive music-loving user base to take part in the awards. We aim to generate massive amounts of votes for the MTV Europe Music Awards from our Habbo audiences around the world."

Habbo Hotel, which is a virtual world geared towards teens, attracts over 14 million monthly unique visitors.

Cadbury’s Make-A-Wish

Cadbury’s have just launched a new microsite for the UK and Ireland to support their sponsorship of the Make-A-Wish Foundation. The site, which has been developed for Cadbury’s by Weapon7, introduces ‘The Wish Workshop’. ‘The Wish Workshop’ is the home of five unnamed, quirky characters who have a strange language all of their own.

The site offers five different films, all produced in a really cool old-school stop-frame animation. They show the five characters making and launching new wishes. The wishes which are represented by stars, will be added to the sky everytime new real-life wishes happen. The site also features a live stream to the homepage of all donations. Essentially visitors can see donations as they happen in real-time, including any donation that they make themselves.

Promotion of the site and campaign will be done on the 16million plus selection boxes that Cadbury's will sell over the Christmas period.

Augmented Reality: Cereal Box

To promote Luc Besson's new movie Arthur and the revenge of Maltazard, the clever folk at Dassault Systemes have developed a seriously cool augmented reality cereal box. Dassault Systemes have created a 3D game experience based on their multi-support 3DVIA Virtools platform. Check out the following video of the creative...