Yesterday LinkedIn announced the formation of a new partnership between LinkedIn and Twitter. In the following video, Twitter co-founder, Biz Stone, gives a run through of why the partnership is so important to both companies, and what uses can expect to get out of it. Joining Stone, Reid Hoffman, co-founder of LinkedIn, describes the partnership like peanut butter and chocolate. For those of you who don't like peanut butter, the rest of us think this sounds delicious!
In the last year the adoption of Twitter by businesses and marketing agencies is well documented and the number of case studies starting to come out of the woodwork shows numerous highly profitable ways for Twitter to add real value to campaign activity. Moving on from this, Twitter has spent a considerable amount of time in the last year looking for different avenues to integrate Twitter with other platforms and services, and it looks like this might be the one. Stone remarks, "[Twitter is used on a] personal level in business and that Twitter has essentially become part of your resume". He adds, "The general idea of putting a little twitter in everything is being able to inject into LinkedIn a little bit more of this fresh here's what's going on with these other things, but with a little bit of a curated sense in terms of your professional life."
So what exactly does this partnership mean?
When you change your LinkedIn status you can now tweet it too. Simple really. Over the next few days LinkedIn will rollout the service and it will be available through two touchpoints:
1. On LinkedIn
First you need to connect your Twitter and LinkedIn profiles, allowing them to share articles you’re reading and alerting people. Doing this will be fairly easy by ticking the Twitter box on the LinkedIn homepage.
2. On Twitter
When setting up your connection you can choose to either send all tweets or selected tweets to your LinkedIn profile as a status update.
Tuesday, November 10, 2009
LinkedIn & Twitter Join Forces
Monday, November 9, 2009
Augmented Reality: Tele Scouter
The Japanese consumer electronics company NEC have unveiled something seriously cool. You probably know how excited I got about Nokia's recent Augmented Reality concept, and even the slightly more bizarre Augmented Reality Contact Lenses I recently wrote about, but this is a practical everyday application of AR that actually works, and that's better then anything concept.
Meet the NEC Tele Scouter...
The Tele Scouter is NEC's Augmented Reality glasses, which project real-time language translation directly into people's eyes!
The system translates conversations in real time, and projects the translations directly onto a user's retina as a stream of 'subtitles'. Using built in voice recognition,the self-contained translation programme allows you to complete cut out the need for human translators. The system is also capable of delivering audio translations. Tele is due for release in Japan next November, and will be sold (initially at least) in packs of 30, at a cost of €65,000.
Saturday, November 7, 2009
The Golden Age of Video
This is just about one of the best YouTube videos that you will ever see!
Ricardo Autobahn has spliced together a whole heap of movies from every genre and decade of the last 60 years to create an original song. The beat, the rhymes, the rhythm; all of it perfectly pulled together. This is just brilliant. What makes it even more fun is if you can spot all the movies, and name them.
Apple Approve “Hitler Book” App

I spotted this article over on The Next Web and was totally dumbfounded. Just days after Apple banned an app for using the word iPhone, Apple have approved an app of a book written by Hilter. To make things worse, the app also includes a Swastika as its application icon. The book, Mi Lucha, was written by Adolf Hitler. It is a mix between an autobiography and an essay on the political ideology of National Socialism.
Friday, November 6, 2009
Videogioco
Videogioco is a stunning animation by Donato Sansone, with sound by Enrico Ascoli.
Cheers to @RobReid for sharing this one :)