Tuesday, November 24, 2009

ISPCC Annual Christmas Appeal Launches

Last Christmas, 40% of children’s calls unanswered due to severe lack of resources.

As I've gotten older I've realised that there are some things in the world that are in excusable. Some things that should never be allowed to happen. Cruelty to children is top of the list. Thankfully here in Ireland we have a huge number of people who dedicate their lives to helping those who are incapable of helping themselves. People who work for a number of organisations trying to do the right thing. The ISPCC is such an organisation.

Unfortunately, last year, due to a lack of funds, ISPCC was unable to answer almost 40% of calls made to its Childline service on Christmas Day. What's even more tragic is that in the last 12 months the demand on the service has only increased.

So yesterday the ISPCC launched their annual Christmas appeal to raise the vital funds necessary to ensure that thousands more children can access the services they need. The ISPCC relies on the Irish public for the vast majority of its funding, and while we as a nation are great givers, in the approach to Christmas we need to give more. As the saying goes, no gift is too small to make a difference.

Speaking at the launch of their Christmas appeal today, Ashley Balbirnie, CEO of the ISPCC said; “I know many Irish people are experiencing tough times with the ongoing recession but we must be mindful of those who are worse off than us and in particular children who are in abusive situations, alone and calling for help. We need to think about what is important to us at Christmas and how we can help others who truly need support. Throughout the Christmas period we see an increase in calls from children seeking help and it’s easy to get caught up in the chaos of Christmas and forget about those less fortunate. Christmas is a time for giving and a time for sharing, donations to the ISPCC are essential to support our efforts to help these defenceless children.”


The ISPCC has already received over 665k calls for assistance this year from children all over Ireland. That's an increase of 35k calls over this time last year. With many families hit hard by the economic downturn, those experiencing financial worries is only going to be worse then last year. All the additional stress and tension may inadvertently find itself taken out on children.

“Ireland is going through a challenging and turbulent time, with many people finding themselves out of work or experiencing a reduction in pay or hours of work. It’s not easy and it can be a hugely stressful time for people, particularly with the added financial pressures of Christmas. Children are not immune to such family tensions and worries, and for many children this stress can impact negatively on their own well being.” Balbirnie concluded.

The ISPCC are calling on people to make a donation now and make Christmas a happier time for children in need. Donations can be made through the ISPCC website www.ispcc.ie, by calling 1850 50 40 50, or by purchasing an ISPCC ‘Holly badge’, available nationwide for €2 through ISPCC street collections and shopping centres in the run up to Christmas. What’s more, the ISPCC offers a range of low-cost Christmas cards and gifts with a difference in their online Christmas shop.

For information on ways to support the ISPCC this Christmas, please log onto www.ispcc.ie.


ISPCC Childline Service
The ISPCC Childline service is available 24/7 on 1800 66 66 66. Support for young people can be accessed through the Childline website on www.childline.ie. The ISPCC offers a range of face to face, telephone and web based supports for young people and parents through its ChildFocus and TeenFocus services. For details of services in your area please contact the ISPCC on 01 676 7960 or view the ISPCC website www.ispcc.ie.

Monday, November 23, 2009

Philips Design Probe - SKIN:Tattoo

There is some seriously cool stuff being done by the Philips Design Probe, and this is by far one of my favourites. I love the idea of this...

Tattoos and physical mutilation are amongst the oldest forms of personal expression and identity. Subcultures have used tattoos as a form of self representation; a visual language communicating personality and status. Philips Design examined the growing trend of extreme body adornment like tattoos, piercing, implants and scarring.

The Electronics Tattoo film expresses the visual power of sensitive technology applied to the human body. The film subtly leads the viewer through the simultaneous emotional and aesthetic transformations between two lovers.


Sunday, November 22, 2009

Augmented Reality: LG Chocolate & Avatar

As part of LG's strategic partnership with the new James Cameron Avatar movie, the company has teamed up with T3 and Total Film to bring a little bit of Augmented Reality to their December issues.

As part of their global partnership with 20th Century Fox, promoting the launch of Avatar, LG Electronics have teamed up with media group Future (publishers of T3 and Total Film) to feature an exclusive augmented reality gatefold ad in their December issues. The campaign is designed to promote both Avatar and LG's new Chocolate BL-40 widescreen mobile phone.

LG's own media agency, Mindshare, were responsible for brokering the deal.

The 6 page ad promotes the stunning widescreen cinema-aspect of the new LG handset by offering users a sneak peak at video from the movie. By holding the ad's AR icon up to your webcam, you can access a special Avatar trailer that plays on an onscreen 3D model of the new handset. Coupled with this is a host of in-magazine features that bring to life both the movie and handset.

John Barton, sales and marketing director at LG, said: "We're delighted to be working with Future on such an exciting campaign. Both 'Avatar' and the new LG Chocolate BL40 represent innovations in their respective industries which this campaign will bring to life by delivering a cutting edge platform to interact with our customers."

Malcolm Stoodley, sales director at Future, said: "As Future's first augmented reality campaign in the UK, this is an exciting new format for advertisers that really brings this campaign alive for our readers. With an audience of influential movie and technology advocates, the exclusive 'Avatar' footage showcases this pioneering new film and LG's new mobile phone to T3 and Total Film readers like no other medium can deliver."

Khoda

Khoda” is a fantastic animated video project by Reza Dolatabadi using 6000 paintings that were specifically created for the 5 minute film. Each time you pause the video you see a new painting.

Over 6000 paintings were painstakingly produced during two years to create a five minutes film that would meet high personal standards. Khoda is a psychological thriller; a student project which was seen as a ‘mission impossible’ by many people but eventually proved possible!

Friday, November 20, 2009

Calvin Flakes


Last week Calvin Harris tweeted about a gift that arrived for him from Kellogg’s.

Basically Harris had been doing a lot of tweeting recently about his breakfast preferences, about his choice of cereal. Picking up on this, Kellogg's sent Harris his very own breakfast cereal with the strapline ‘50% cornflakes, 50% branflakes – the perfect mix’. This is superb marketing. Simple, low cost, and yet highly, highly effective. Instant Brand Ambassador!