adidas Originals - Star Wars Collection

Back at Christmas I posted about adidas's new range of clothes and shoes inspired and featuring Star Wars. Taking the most iconic moments and favourite characters from the Star Wars story, adidas have translated them for the streets. To do this, the sports brand launched a virtual 3-D world that is accessed through the new line's men’s shoes through three Augmented Reality games. Basically, each shoe design gives the user access to the virtual world and acts as the controller for interacting with it. Chris Barbour, head of digital marketing for adidas Originals, described the new initiative as, “[taking] a real world item and adding a fantastic virtual world on top of that." He added, "We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach.”

For the next stage in the new Originals 'The Street where Originality Lives' ad campaign, adidas is kicking off 2010 with three fantastic developments in the campaign. Not only is the adidas Originals site packed with a whole heap of exciting (and exclusive) videos from Estelle, the Ting Tings and Method man & Redman (just to mention a few), not only will the Star Wars range of clothes and shoes be launching in the Irish market through Champion Sports, but there is also a new addition to the online campaign in the form of a seriously cool, Facebook Connect enabled, online app that lets you take control of the Death Star and blow up the homes of your closest friends.

For all the information you'll need, just go to the official adidas Originals Facebook Page and check out this video of the Imperial March remix; featuring Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk...

Social Media & SEO

Last August Adam Singer wrote this excellent post on how Social Media has become inextricably linked to SEO. Adam talks about the reinforcement that each gives the other, in a continuously, self-perpetuating cycle. In the last five months I've seen Adam's theory proven true time and time again, both on commercial endeavours and private websites and blogs. Very simply, the links between Social Media and SEO are undeniable.

The 10 key points that Adam laid out are:

• Search Engines become more sophisticated and powerful
• An active Social Media push of content builds ever stronger links
• Regular, original content creates more opportunity to be found through search
• Search Engines like very regularly updated sites
• Social Media use drives increased successes
• Social Media can be build on
• Beyond links it's also about Digital PR
• Social Media Communities help grow themselves
• Content discovered through Social Media is more likely to be shared
• Engaging, well thought out content is the best

Whether you have your own website or work on a website(s) as part of your job, I highly recommend going and reading Adam's full post.

The Rise Of Google

A great little video showing the story of Google...

"A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome." - Google

Where Do You Go

Where Do You Go is a cool mash-up by Steven Lehrburger that creates a heat map of your Foursquare check-ins.

This is my 'Where Do You Go' map of Foursquare activity...


The app runs on the Google App Engine and was created for the Mashups: Remixing the Web class on New York University's Interactive Telecommunications Program.

Besides his blog, Stephen can also be found on Twitter.

Google Toilet

They know what you search for, they know what you email, they know who you call. What's the next step for everyone's favourite global mega brand?

Google Toilet!

via Geeks Are Sexy - cheers guys :)