Ads of the World Ad Campaign

Everyone's favourite advertising archive and community, Ads of the World has just launched its own advertising campaign. Consisting of 4 stunningly detail, yet simple and elegant print ads, this is an adman's ad campaign. Ads of the World is owned by WebMediaBrands.

The Advertising Agency who created the campaign was 1789; with their Creative Directors Baptiste Clinet, Jo Dubruque and Nicolas Lautier all working on the job.





If you look carefully you will see the following ads referenced:
Cadbury 'Gorilla'
Advertising Agency: Fallon London, UK

Ikea 'Lamp'
Advertising Agency: Crispin Porter + Bogusky, USA

Sony 'Bravia'
Advertising Agency: Y&R Asia, Singapore

Philips 'Caroussel'
Advertising Agency: Tribal DDB, Amsterdam, The Netherlands

Nova Radio 'Le grand Mix'
Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France

Lego 'Imagine'
Advertising Agency: FCB, Johannesburg, South Africa

Greenpeece 'Boomerang'
Advertising Agency:DDB Paris, France

Subaru Legacy 2010

Loving the new ad for Subaru Legacy from Tribal DDB...

Creative Director: Dre Labre
Art Director: Barry Lachapelle
Writer: David Horovitch
Director: Ron Gervais
Post-Production: The Electric Company
Flash: Wojtek Arciszewski

Return Of The Wolfman

In 1941 Hollywood made what would become one of the all time quintessential monster movies, The Wolfman. Although this was Hollywood's second outing with a werewolf movie (the first having been 6 years earlier with Jack Pierce's Stuart Walker's Werewolf of London), it was by far the better movie and offered not only the writing talent of Curt Siodmak and direction of George Waggner, but it brought together a truly magnificent cast: Lon Chaney, Jr., Claude Rains, Evelyn Ankers, Ralph Bellamy, Patric Knowles, Béla Lugosi, and Maria Ouspenskaya. Waggner's Wolfman really is brilliant cinema, even 68 years on.

The story follows Chaney as Larry Talbot, a man returning to his family home following a long absence. Talbot quickly becomes enamoured with a local girl, Gwen Conliffe, played by Ankers. In their first encounter, Talbot goes to Gwen's antique shop and ends up buying a silver-handled walking stick, decorated with a wolf's head and pentagram. Gwen explains that this is the sign of the werewolf, and recites a local poem:

Even a man who is pure in heart

and says his prayers by night

may become a wolf when the wolfbane blooms

and the autumn moon is bright.

That evening while visiting a gypsy fortune teller, Talbot becomes involved in a wolf attack in which Gwen's friend is killed. The wolf turns out to be one of the gypsies who is a werewolf. Although he kills the animal, Talbot is bitten and so starts the misadventure that ultimately leads to his own death.

Last night I had the pleasure of being invited to the Denzille Cinema by Universal Pictures for a private screening of The Wolfman. The evening was absolutely great, and if you haven't had the pleasure of visiting the Denzille Cinema I highly recommend it. Of course this wasn't just a random screening of a classic movie just for the fun of it. Universal Pictures are currently gearing up for the upcoming realease of their remake of The Wolfman.

The remake is directed by Joe Johnston and stars Benicio del Toro, Anthony Hopkins, Emily Blunt and Hugo Weaving. The movie largely sticks to the original plot but adds a number of extra dimensions to the tale through stunning visual effects and an extended overall storyline. As someone who isn't a die hard horror fan by any means, I will say that the remake looks brilliant. Not only is it a cast made up of some of my favourite Hollywood stars but it offers a production ensemble of equally exciting people such as Scott Stuber (production), Danny Elfman (music direction) and Shelly Johnson (cinematography). Filming was done between 3rd March and 23rd June 2008 at Pinewood Studios, to a budget of US$85 million.

'The Wolfman' A Look Inside Featurette

'The Wolfman' Trailer (HD)

Correction
I incorrectly attributed the direction of Werewolf of London to Jack Pierce, who was of course WoL's Makeup Artist (one of Hollywood's greatest infact, having created such legendary creatures as Dracula and Frankenstein). Cheers to Niall for pointing out my error :)

adidas Originals - Star Wars Collection

Back at Christmas I posted about adidas's new range of clothes and shoes inspired and featuring Star Wars. Taking the most iconic moments and favourite characters from the Star Wars story, adidas have translated them for the streets. To do this, the sports brand launched a virtual 3-D world that is accessed through the new line's men’s shoes through three Augmented Reality games. Basically, each shoe design gives the user access to the virtual world and acts as the controller for interacting with it. Chris Barbour, head of digital marketing for adidas Originals, described the new initiative as, “[taking] a real world item and adding a fantastic virtual world on top of that." He added, "We are not trying to mimic a real-world look, we have a more stylized, pop-up book creative approach.”

For the next stage in the new Originals 'The Street where Originality Lives' ad campaign, adidas is kicking off 2010 with three fantastic developments in the campaign. Not only is the adidas Originals site packed with a whole heap of exciting (and exclusive) videos from Estelle, the Ting Tings and Method man & Redman (just to mention a few), not only will the Star Wars range of clothes and shoes be launching in the Irish market through Champion Sports, but there is also a new addition to the online campaign in the form of a seriously cool, Facebook Connect enabled, online app that lets you take control of the Death Star and blow up the homes of your closest friends.

For all the information you'll need, just go to the official adidas Originals Facebook Page and check out this video of the Imperial March remix; featuring Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk...

Social Media & SEO

Last August Adam Singer wrote this excellent post on how Social Media has become inextricably linked to SEO. Adam talks about the reinforcement that each gives the other, in a continuously, self-perpetuating cycle. In the last five months I've seen Adam's theory proven true time and time again, both on commercial endeavours and private websites and blogs. Very simply, the links between Social Media and SEO are undeniable.

The 10 key points that Adam laid out are:

• Search Engines become more sophisticated and powerful
• An active Social Media push of content builds ever stronger links
• Regular, original content creates more opportunity to be found through search
• Search Engines like very regularly updated sites
• Social Media use drives increased successes
• Social Media can be build on
• Beyond links it's also about Digital PR
• Social Media Communities help grow themselves
• Content discovered through Social Media is more likely to be shared
• Engaging, well thought out content is the best

Whether you have your own website or work on a website(s) as part of your job, I highly recommend going and reading Adam's full post.