Big hat tip to PlanBStudios for sharing this video...
Stunning work by Saatchi & Saatchi (US), this is a YouTube video with a difference. Although this isn't the first "out-of-bounds" use of YouTube, it is definitely one of my favourite.
Check out 2008's Wario video that used the same concept of "out of bounds".
Today, Sunday February 14th, Ballygowan unveiled their new campaign to raise funds for breast cancer awareness across Ireland. The campaign, in support of the Marie Keating Foundation, or Action Cancer in Northern Ireland, is called ‘Be Part of It’ and promotes the early detection of breast cancer to help save lives. Phase One of the campaign sees the launch of a range of new pink bottles of Ballygowen through both off-trade and on-trade channels. Each bottle of of the new Ballygowan Pink that is sold will make a contribution directly to the foundations.
The ‘Be Part of It’ will be supported by an integrated marketing campaign across all channels and is patroned by Ronan Keating. The campaign will, however, be primarily driven by a new campaign microsite and facebook page. During the next eight months the campaign will also run a series of events to involve consumers in raising funds for the charities, in the lead up to Breast Cancer Awareness Month in October.
Ronan Keating, speaking about the campaign, said; "The Marie Keating Foundation is very close to my heart, as you know. I am delighted that a brand like Ballygowan has come together with the Foundation and our Be Part of It partner in Northern Ireland, Action Cancer, to help raise much needed funds. What’s really exciting for all of us is that this campaign is not only about fundraising, but also raising awareness and education. I am thrilled to be part of it".
The Ballygowan Pink bottles, in 500ml and 2 Litre bottles, are now available from all grocery and convenience shops, while special glass bottles, in 250ml and 750ml, are available in pubs and restaurants nationwide.
Leonie Doyle, Head of Stills Marketing at Britvic Ireland said; "We are delighted to introduce our Ballygowan Pink bottle, as the first part of our ‘Be Part of It’ campaign. Breast cancer affects 1 in 12 people in Ireland. We hope that our campaign can play a key role in raising much needed funds for the Marie Keating Foundation, as well as educating woman on the importance of early detection in beating this disease. There will be lots of ways for consumers to get involved throughout the year and raise more money for this great cause".
MediaMonks is the biggest independent digital production agency in the Netherlands. They work for national and international agencies across various different market segments (B2B, B2C and government). They develop for multiple formats and platforms and, imho, produce some of the best digital media out there. Seriously, just sit back and watch...
To be honest, even their ad is pretty cool...
As a regular visitor to The Irish Film Board website, I was delighted to see their latest addition to their digital suite - http://www.thisisirishfilm.ie/, a media hub for all things Irish Film related. Although the hub offers all the latest news and coverage of the entire Irish Film Industry (work information, upcoming events, competitions, short films, box office information, podcast links etc. etc.) and is sure to be highly useful to all those works in Ireland's Film Industry, it is hoped that the site will be of benefit and appeal to a wider audience, providing a place that film enthusiasts can reference and learn more about Irish film.
Simon Delaney in Zonad directed by John Carney
Ondine directed by Neil Jordan
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