The Pedal Project

DCTV’s new series, The Pedal Project, looks at the current thinking behind our city's transport system and is an absolute must for everyone who commutes to work. The series looks at the opinion and position of local authorities, universities and the residents of Dublin. The aim being to create a conversation both within and about the cycling movement.

The Pedal project is not a simple documentary or one sided analysis. This is an ongoing debate within the public view and an insight into the complexity and variety of opinion that currently exists. Foremost though, this is a collaborative endeavour and your opinion is wanted. Your contribution is wanted.

One Less Car

"When you go out onto the streets of Dublin looking for bikes, bring the footage you find back into the edit suite and re-mix it with some important words of advice from the past and good tunes this is what you get. Part snapshot of the zeitgeist part cycling agit-prop this is one of the best developed examples of Irish alternative television production."


Two Wheeled City

"As Dublin has grown wealthier we have become carcooned, basing our personal and city transport system on the car. We know this isn’t working – but what is the alternative and how do we get there. Speaking to academics and elected officials, council planners and staff, campaigners and cyclists – Two Wheeled City constructs a convincing case and viable plan to recast Dublin as a cyclable city."

Earth Hour 2010

Last year I wrote about Earth Hour and the campaign's goal to present the leaders of the world our feeling on glogal warming at the Global Climate Change Conference that took place in Copenhagen. Earth Hour called on all citizens of the world to switch off their lights as a sign to our leaders to do something to combat global warming.

This year Earth Hour takes place on Saturday 27 March at 8.30pm. The campaign again calls to action every individual, every business and every community throughout the world to stand up, take responsibility and get involved towards a sustainable future. Around the world Iconic buildings and landmarks will stand in darkness. People across the world will turn off their lights and join together in celebration and contemplation of the one thing we all have in common – our planet. Show your support and sign up now to make 2010 the biggest Earth Hour yet!.

Earth Hour Channels

Earth Hour website
Earth Hour Facebook Page
Earth Hour Twitter
Earth Hour YouTube
Earth Hour MySpace
Earth Hour Blog


About Earth Hour

Earth Hour started in 2007 in Sydney, Australia when 2.2 million homes and businesses turned their lights off for one hour to make their stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries participating. Global landmarks such as the, Sydney Harbour Bridge, The CN Tower in Toronto, The Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.
Earth Hour - Chile

In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.

Earth Hour is organized by WWF. With almost 5 million supporters and a global network in over 100 countries, it’s one of the world's largest and most respected independent conservation organizations. WWF’s mission is to stop the degradation of the Earth's natural environment and build a future where people live in harmony with nature.

Wired Magazine On The iPad

A nice simple demonstration of what one of my favourite magazines will look like on the iPad...

Biorhythm: Music And The Body

Experimental musicians, musical neuroscientists, sound artists or acoustic engineers; it doesn't matter what you call yourself, the Science Gallery wants you! Dublin's Science Gallery is developing a new exhibition called 'Biorhythm: Music And The Body' and they are looking for submissions for gallery installations, creative experiments, events, workshops or performances. Their goal is to look into the relationship between art and science in allowing us to understand and enjoy the sounds and music of the world around us. Ideally all the installations and experiments will be interactive and participative engagements as well as stand-alone performances. For three months from 2 July to the 1 October, Biorhythm will also put on a series of high-profile talks, discussions and debates, and other musical and biological events, web-focused interactions and games.

Submissions must be received no later than Tuesday March 30 2010 to be considered for inclusion:

• Open Call Details
• Open Call Submission

VW PunchDub Ad

Sometimes I forget that if you don't work in Marketing, in one of it's many roles or functions, you may be completely unaware of some of the brilliantly creative work that is done every day. I say this because it was brought to my attention over the weekend that Volkwagen's recent Super Bowl ad and campaign went completely unnoticed by many Irish folk who are marketing types (or American Football fans). So for any of you who missed this excellent campaign, here you go...

For their 2010 Super Bowl ad, Volkswagen (US) reimagined the popular car game of “Punch Dub”. Most people will be familiar with the classic game of punching a friend's arm when you see a VW and for their campaign VW have updated the game to increase awareness and familiarity with the full 13 model range of Volkswagens now available. The “Punch Dub” campaign was launched with a 30 second commercial during the third quarter of the Super Bowl with cameo appearances by Tracy Morgan and Stevie Wonder...

Volkswagen also developed an online campaign about the creator of the game, Charlie “Sluggy” Patterson. As well as having a blog, Twitter stream and a series of videos on YouTube, the campaign was supported by an online game through the VW Facebook page. All elements went live on Super Bowl Sunday and encouraged people to explore the Volkswagen range with virtual slugs to friends and family. Essentially people were driven to hone their punching techniques and punch as many friends or family as possible. The more punches you got, the better your chances were of winning a weekly prize or the Grand Prize, a brand new Volkswagen. The campaign was developed by Deutsch, Los Angeles.

"Volkswagen is one of the most beloved brands in this country, but people have a misperception that it only sell cars for the young. We needed to find a way to let people know that Volkswagen makes thirteen different models, in a way that still felt right for the brand," said Eric Hirshberg, CEO/Chief Creative Officer of Deutsch LA. "Changing the game of ‘Punch Bug’ to the game of ‘Punch Dub’ and making it about all Volkswagen is the perfect way to do that. It tells you something nobody knows in a way that everyone can relate to."

"Punch Dub is a fun, engaging way to reintroduce Volkswagen and its growing product family to millions of Americans during one of the most watched television events of the year, the Super Bowl," said Tim Ellis, Vice President of Marketing, Volkswagen of America. "The campaign is a modern twist on a classic game that has been played on America’s highways for generations and will help consumers gain a new perspective on the breadth of our vehicle offerings, quality, performance and value."

As a taster, here is the first of Sluggy's videos...