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Meteor customers just text ‘Barnardos’ to 57502. These texts cost the customer €2 and every cent goes directly to the charity. For the appeal Meteor are waving all costs.
Meteor’s Chief Commercial Office, John Penberthy Smith, said: “Our Meteor Christmas Campaign this year is focused on ‘Spreading the Christmas Spirit’ and we really hope to do exactly that for people who need it the most at this special time of year. We have been charity partners now with Barnardos for a number of years and really hope to raise lots of funds for this very deserving charity. Our sponsorship of The Spirit of Christmas Ball and The Today FM ‘Us2’ book which will be launched later this month are just some of the other projects that we’re working on together over the coming weeks. We hope that our customers will join with us in supporting Barnardos this Christmas. Every cent will go to making Christmas special for families and children that are suffering the most, especially at this time of year.”
The text activity is also being supported with a range of other fundraising activities taking place over the next couple of weeks by Meteor staff. These will include a collection day in Connolly station, volunteering at Barnardos Christmas project parties and the ‘Give a Gift Campaign’ where staff members buy gifts for Barnardos to distribute to children this Christmas.
Speaking at the launch, Barnardos’ CEO, Fergus Finlay said: “We truly appreciate the support of Meteor. For many of the children and families we work with, Christmas is an exceptionally difficult time. It’s great to know that every cent of the two euro donation will go directly to the children and families that we work with. Support like this will help us to continue our work with more than 5,500 children and hopefully bring them some comfort this festive season and it really couldn’t be easier to help out, simply text ‘Barnardos’ to 57502.”
The Meteor Barnardos text appeal is fully live and available to all Meteor customers.
Ahead of their support for the Guinness Series and the upcoming 2011 RBS 6 Nations Championship, Guinness is launching their latest advertising campaign. The highlight of which is the new TV ad entitled 'This is Rugby Country'.
The ad, which is part of a bigger ATL campaign, will air for the first time tomorrow evening (Friday 19th November), during the TV3 News at 5.30pm and also during 6.1 News on RTE 1. The ad will also air during the rugby coverage on RTE 2 tomorrow night, and again on RTE on Saturday evening during the broadcast of the Ireland V All Blacks game.
While the initial ad, launched tomorrow, will be a 60 second version, there will also be a 40 second TV edit for the 2011 RBS 6 Nations, and Leinster and Munster specific edits for airing around key provincial games. Finally it will also feature as a prominent cinema ad aired in support of the 2011 RBS 6 Nations.
Thankfully though there's no need to wait until tomorrow. Here's the full 60 second version of the ad for your enjoyment...
The ad was directed by award-winning photographer Alex Telfer. Alex is widely recognised for his powerful, realistic and emotive imagery. The 'This is Rugby Country' ad was shot in various locations around Dublin and Wicklow. The most interesting thing about the commercial is that it features real rugby fans as opposed to actors. The aim was to allow each fan to have a role in bringing 'This is Rugby Country' to life through the anticipation and build up to the drama of the game.
Speaking about the campaign, Guinness Senior Brand Manager, Stuart Kinch said, "With This is Rugby Country, we want to show that rugby is part of who we are, it is embedded in our communities across the country, which is why we feel there is a real value in featuring genuine fans in these ads, not actors. This is one of the key ingredients of the campaign. The main stage for international rugby might be in Dublin, but it’s roots are spread across the country."
Director Information:
Alex Telfer is an award winning photographer, known for his strong portrait photographs. His has previously has work commissioned by Nike, Sony Music, the BBC, and Royal Bank of Scotland, amongst others. He works globally with agents in Milan, London, New York Paris and Hong Kong.
The full cast for the ad is as follows:
- Slattery's Pub – all locals: Tadhg Kennelly, Pat Scully, Alex Cordero (manager), David Keenahan, William Griffith, Cian Duggan, John Fahy, Jane Fitzgerald, John Boyle, Neasa Ni Dhurcain
- Fishermen from Howth: David Doyle, Dougal Cousins, Tadek Wagiel, Cathal Lafferty, Terry Kelly, Benedict Byrne, Michael O’Brien, Pierce O'Shea, Michael Farren, Ivan Wilde
- Office Cleaners - Dublin: Larissa, Charlie Thompson, Bernie Ward, Bernadette McCoughlin, Tiago Palma de Castro
- Firemen - Dublin: David Murray, Chris Beregen, Paul Marsh, Brendan Magratan, Tony Devoy, Neil Mcabe, Eddie Duffy
- Club Rugby Players: Marcus Stewart, Lucas O'Ceallachain, David Campbell, Damien Hall
- Farmers - Wicklow: Ruth Henderson, Elga Fox, Mark Cunnane, Rory Murphy, Patrick Gill, David Tyrell, Michael Behan
- Scientists - Shot in the Mater Hospital: Lyndsey Kane, Maggie Smith, Stewart Williams, Patrick Heavney, John Byrne, Patrick Smith, Therese O'Sullivan, Ben Griffin,
- Munster Pub - all locals: Lisa McCarthy, John Hennessy, Anthony Kavanagh, Michael Goggin, Joy Neville, Ian Hanly, Donal Mulcahy (manager)
Two weeks ago I was asked to pop along to the launch of something really cool. A friend of mine, Danielle Mac Innes, who runs the Dublin-based furniture and design company FUSE Interiors has partnered up with Gallery Number One to transform the space into a mid-century, vintage and recycled furniture exhibition and shop. The shop launched on October 29th and will be open for 4 weeks.
If you have any sort of interest in vintage furniture or design this will be a treasure trove of wonder that you need to visit. The pop-up shop has a wide selection of seating, tables, lighting, storage and cool accessories from a variety of sources and ages.
In case you're not familiar with Gallery Number One, it's located just beside Dublin Castle at 1 Castle Street, Dublin 2. The shop is open Monday to Friday 10am - 6pm (late Thursday) and Saturday & Sunday 11am - 6pm. And don't fear while the shop was due for a 4 week run, things have been going so well that it's now going to stay open until Christmas.
About Fuse Interiors
Fuse Interiors carefully source and select a mix of mid century investment pieces, flea market finds and restored vintage pieces. Through pre-owned vintage and re-cycled pieces, as well as seeking suppliers who use sustainable methods and materials, Fuse aim to bring responsible yet exciting design to their customers.
They work on large and small projects with both individual and business clients.
They offer a full range of design services which include floor plans, 3D drawings, sourcing and specification of furniture and finishes, colour consultancy and project management.
The app works by showing the 'iCabbi's on a map and letting you know exactly where they are. When we are fully national you will only need to press iCabbi on your smart phone to get a taxi wherever you are. While the system id currently only live in Dublin & Cork, they are aiming to have nationwide coverage by the end of 2011. Similarly, while iCabbi is only available on the iPhone at the moment, a Blackberry app is expected to be approved very shortly with a Nokia app coming in the next few months.
The company bills its biggest selling point as security for women. They say that the app will allow customers to always know who is coming to pick them up, as well as allowing easy record management of pick up & drop off locations and routes through emails sent to two accounts of your choosing.
About iCabbi
Quick & Efficient - iCabbi allows people to get the closest taxi to them at the touch of a mobile phone button & to track its progress in real time – no need to speak to anyone, no need to call directory enquiries for cab company numbers, for multiple calls on busy nights or to check when your car will arrive.
Safe & Secure - When you book an iCabbi the details of the car & driver coming to get you are sent directly to your mobile phone. Your journey is then recorded and emailed to two email addresses of your choosing, a particularly attractive feature to women. Giving you and your loved ones greater peace of mind when using taxis, particularly late at night & also makes finding lost items a little easier!
Environmentally Friendly – allocating the closest taxi to the fare makes sense from an environmental perspective as less fuel is being burned while going to the pick up location meaning lower CO2 emissions. In our test market of Cork City drivers reported an average saving of up to 20% when using iCabbi compared to the traditional radio model.
All Inclusive – people with hearing & speech difficulties can now book taxis wherever they are whenever they want without the need to seek assistance.
A Good News Story – iCabbi will create up to ten new positions in Ireland in year one alone with the huge export potential offering even more opprtunities for jobs in the future.
iCabbi also provides a lifeline to those with hearing and speech problems who may have had difficulties or even found it impossible to book a taxi at home or while on the move – now they can simply book an iCabbi at the touch of a mobile phone button.
For further information please contact:
Gavan Walsh on 086 839 6858, or, Bob Nixon on 086 604 3668
info@icabbi.com
www.icabbi.com
The app, which was initially launched earlier this year and is a free download, is already a hit with a huge number of fans and was the number one free sports download in the App Store. Following its relaunch, in the space of 24 hours, the app ranked at number 5 in the same category.
The Guinness Rugby iPhone app features all the latest technology, providing information and news updates from the best sports sites with news stories from Irish Rugby, Munster and Leinster, Irish Times and Breaking News to name just a few. The app also pulls in regular updates from the Guinness Rugby Facebook team. Even though this results in a huge amount of information at your fingertips, you can easily toggle between sources to stay informed with up-to-the-minute news from inside the Irish camp with Jamie Heaslip, Tommy Bowe, Johnny Sexton, and John Muldoon.
Key Features of the Guinness Rugby iPhone app:
- Live feeds to Guinness Rugby Ireland's Facebook page which features regular updates from the Guinness Rugby team
- News updates from Irish Rugby, Leinster Rugby, Munster Rugby, The Irish Times, Planet Rugby, Irish Examiner, Breaking News and the Irish Independent
- A unique and interactive Guinness Rugby Calendar, allowing user's access to the latest Guinness Area 22 Rugby Supporter Events, matches updates and key dates in the rugby international and domestic scene.
- Guinness Rugby Map. This uses Google maps to allow fans access Transport Services (Dart, train stations, LUAS), a pub finder including details on Guinness Area 22 Venues in the greater Aviva Stadium, Lansdowne Road and Ballsbridge neighbourhoods and Stadium Map for all relevant venues (Aviva, RDS, Thomond Park)
- A bespoke Guinness Friend Finder so fans can stay in touch with each other on match days. By selecting the friend finder option, fans can post their location on the Guinness Rugby map on match day and share their location with their Facebook friends.
- Further upgrades over the course of the rugby season, particularly ahead of the 2011 6 Nations.
For more info check out www.Guinness.com/rugby and
Guinness Rugby Facebook Page.
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