Guinness - The Power To Lift Us All

Today, Monday 11th July, Guinness launched a new advertising campaign in support of its GAA Hurling All-Ireland Senior Championship sponsorship. Entitled “The Power to Lift Us All” the campaign brings to life the way the game of hurling and its players inspire and thrill a nation through the unique place the game holds in our hearts. For many Irish people Hurling is more than a sport. It instils a sense of cultural and national pride.

The campaign was created by Irish International and photographed by Kevin Griffin, with photographic retouching by Taylor James.

Speaking about the campaign, Guinness Brand Manager, Barry Fitzpatrick said, “With this campaign, we wanted to recognize Hurling as a uniquely Irish icon and an inspiration for people across the country. The 2010 Hurling Final drew the biggest audience for RTE of any sporting event last year, highlighting just how highly regarded it is as the national game. Hurling is a part of what we are and has a unique ability to inspire, not only fans of the game, or of a winning county, but the whole country.”

The overall campaign will also include PR and digital activity, and a media partnership with Newtalk, which includes the Guinness Hurling Greats series of recordings with players, managers, referees and fans that bring to life iconic and game changing moments in the sport.

Stay tuned and as soon as I have more details on these additional elements I'll get them straight up, of course in the mean time make sure to check out the above graphic in it's full glory.

PhotoIreland VAI Professional Development Programme

Following an extremely successful 2010, PhotoIreland Festival is back for 2011. On top of a great lineup of exhibitions there are loads of workshops and seminars on, and the most interesting in my opinion is the PhotoIreland VAI Professional Development Programme. Visual Artists Ireland (VAI) in partnership with PhotoIreland Festival are running a limited series of professional development seminars aimed at emerging and established photographers to help in four key business areas: Professional Practice, Money Matters, Negotiation and Experience.

The four sessions take place over the closing weekend of PhotoIreland Festival on 23rd and 24th of July in La Catedral Studios off Thomas Street. While this is primarily aimed at Photographers it may be of interest to all artistic practices but places are limited so advance booking is essential. Prices are €20 for non-members and €15 for VAI members or €60 for all 4 sessions.

Professional Practice: Online marketing with Mary Carty
23/07/11 10:00 – 13:00
This session will teach you how to grow your profile, build your network and promote your work online. By using social media tools like Facebook, Twitter, LinkedIn and Flickr effectively, you can grow your audience and position yourself as an expert in your field. I will use case studies and practical walk throughs to help you get the most from your time online.

Money Matters: Preparing Proposals & Grant Applications with Eilis Lavelle & Sarah Searson
23/07/11 14:00 – 17:00
This session will look at the proposal and application preparation process in detail exploring the strategic skills required to ensure that you submission is seriously considered. The session will include information on writing and preparing, documentation or visual packages, application forms etc. It is aimed at artists who wish to apply for resources and opportunities such as: funding; residencies; exhibitions and commissions.

Negotiation: Dealing with Public/ Private Galleries with Jerome O’ Drisceoil & Karen Downey
24/07/11 10:00 – 13:00
This training session is designed to give artists the confidence and knowledge to build strong relationships with curators and to get the most out of their experience when working with a private or public gallery. It will look at: Do’s and don’ts in approaching or presenting work to galleries. Being clear on why you want to exhibit; clarity of the artist’s intention for the artwork; clarity of ambition and expected outcomes for an exhibition. It will also examine roles and responsibilities for both the artists and the gallery. Understanding element of planning an exhibition, time-line, budget and production value. The expectations and motivations for an exhibition from both the gallery’s and artist’s perspectives.

Experience: Career Options with Anthony Luvera; Dragana Jurisic; Liam Campbell & Stephanie Joy
24/07/11 14:00 – 17:00
This session is aimed at emerging photographers and is designed to show them the variety of career options available to them. Our panelists have a variety of careers and availed of numerous and varied opportunities all within the umbrella of photography. From commercial photography to book publishing and from teaching to collaborating, each of our panelists will explain how they came to be in their current position and the opportunities and decisions that accompany them.


For more information and booking go to www.visualartists.ie/education or contact Donna on +353 (0)86 3505 722 or donna.kiernan@gmail.com

Be a Budweiser Ice Cold Index Weatherman

By now I’m sure you’re well aware of the Buweiser Ice Cold Index and its spokesman, Ireland’s newest weather man Scott Campbell. In an exciting development of the campaign, Scott has landed in Ireland and has announced that he’s here to search for his weather presenting co-star. Scott is looking for one lucky individual to star alongside him and present a weather bulletin that will be broadcast on national television.

Speaking about his visit, Scott said, “I’m excited to finally arrive in Ireland and begin the search for my co-star. I’m guessing it’s going to be tough competition as I’ve heard the Irish really have the gift of the gab and combined with that great Irish charm, these are the key ingredients I’m looking for.”

As the face of Budweiser Ice Cold Index, Scott is recognisable for his slick weather presenting style both on TV and on outdoor ads all over Ireland for the last couple of months. Scott’s co-star will need to be just as effortlessly cool, and exude a instant likeability, as well as bringing buckets of charisma and charm. Essentially, Scott wants someone who can inject that Index excitement into their weather bulletin and really help to make this summer in Ireland a whole lot more interesting.

To kick off the search and to celebrate the USA’s biggest holiday, Scott is hosting a 4th July party from 6pm in DTwo, Harcourt Street, Dublin 2 on Thursday 30th June. With help MC’ing from Today FM’s Ray Foley and music from Fourplay DJs (98FM’s Steven Cooper, Rory Lynam, FM104’s Killian O’Sullivan and Q102’s Ray Shah), this is your chance to put yourself forward.

Dublin is the first of three heats in the search for Scott’s co-star. Scott will continue his search at the Galway Races and also in Cork later in the summer. Each finalist selected from the three heats will win €1,000 and go through to the final heat to win the overall prize which includes starring alongside Scott on national TV and winning the ultimate holiday to Los Angeles.

To check out Scott and keep up-to-date with the search for his co-star, visit the Facebook page where there will also be regular competitions, updates from Scott and invitations to the hottest events throughout the summer. You can also follow Scott on Twitter.

Eason Offers - Whatever You’re Into

Everyone loves a mystery and I had my own little mystery this week starting with the unexpected arrival of a package on Monday morning. Simply wrapped and baring no clue to the sender other than a small tag with the hashtag '#whateveryoureinto', my gift was a paint-by-numbers set. Odd perhaps, unusual certainly but none-the-less very happily received. Of course I'd no idea who it was from.

Tuesday came and another package arrived. This time it was a book: Kirstie Allsopp's 'Kirstie's Homemade Home'. Again the clue was a small tag with the hashtag '#whateveryoureinto'. A Google search of 'whatever you're into' revealed that this was Eason's brand tagline. Still no idea what Eason were doing, if it was indeed Eason. Wednesday I received a pack of batteries with the now familar note, Thursday saw a Meetings Folder arrive, and finally on Friday there was a copy of Neven Maguire's new book 'Neven's Food From The Sun'.

While I was pretty sure that I had cracked the #whateveryoureinto code, Friday revealed all as the book was accompanied by a note. All the gifts arriving over the previous week were indeed from Eason, to celebrate the launch of their brand new online daily offers website - www.easonoffers.com.

Easonoffers.com is a brand new site offering exclusive daily items from Eason, but with up to 75% discounts every day and free delivery anywhere in Ireland. These could be anything from the extensive range at Eason, including bestselling novels, cookbooks and lifestyle guides, as well as stationery, exclusive signed and limited edition books, computer accessories and arts and craft materials.

David Field, Head of Marketing and Retail Development, Eason, commented, “We’re delighted to be launching Easonoffers.com and providing such a great online service to our customers. Whatever your interest or hobby, we'll bring you an exclusive offer online on a daily basis, all at fantastic value and with free delivery anywhere in Ireland. So whatever you’re into, get into Easonoffers.com. Eason boasts such an extensive offering, not just books, so this is a great opportunity to make our Irish customers aware of our product range, available at heavily discounted prices, delivered direct to their door!”

Go have a browse and see what's happening today.

Google Says Happy Birthday

I would imagine that pretty much everyone is familiar with the Google Doodle. The Google Doodle is when Google swap out their regular logo on their homepage and show a special, stylised version to commemorate a historic event, a famous birth, a national holiday etc. The doodle can be different in different countries or they can be global doodles.

Some of the most recent ones are above: Father's Day, the Lunar Eclipse, Les Paul's 96th Birthday and Martha Graham's 117th Birthday.

My favourite, however, is the one that I can see today. I say 'I' as unless you happen to share the same birthday as me, you won't be seeing this. This is the Google Doodle that Google display to you on your birthday:


In my humble opinion, this is very cool.