Samsung 3D Projection

On Thursday 20th of May Samsung was the first company to introduce a large-scale commercial Outdoor 3D-projection. At the Beurs van Berlage, in Amsterdam, the public was able to view the addition of a new dimension to this historic building. The projection interacts with the historic architecture of the Beurs van Berlage, creating a spectacular 3D visual and audio experience for those present. The new dimension takes the viewers into an alternate reality in which the building exposes some of its mysteries inside.

The event was promoted through 3 Social Media channels:

• Foursquare
• YouTube
• Twitter

Starcom (part of Starcom/Publicis Group) was responsible for the strategy, concept and implementation of the campaign. While MUSE Amsterdam was responsible for the concept, design and production of the 3D event.

Director - Play Pretend

Last year I had the opportunity to work with the insanely talented Eoghan Kidney on the shoot for Director's newest release, Play Pretend. This is the video...

Directed by Eoghan Kidney.
Edited by Conor Ryan, Eoghan Kidney and FlordeOro Tejada.
Taken from the album I'll Wait For Sound.

Portfolio Night Comes to Dublin

Tonight sees the first Portfolio Night in Dublin giving any and all emerging creatives an opportunity to showcase their portfolios to twenty of Ireland's top Creative Directors. The event is taking place in Ogilvy's Dublin office and kicks off at 5.30pm. It costs just €20 to participate but you must register online at http://portfolionight.com/

JP Donnelly, CEO Ogilvy Group in Ireland, said: "We are delighted to support such a worthy event which is a clear demonstration of our commitment to putting creativity at the heart of our industry and providing a thriving environment to nurture the best and brightest young talent available. Ireland has a great reputation for creative talent and Portfolio Night is an important step towards building for the future and attracting the best creative minds into the advertising industry. If we are to genuinely develop a smart economy, we need to invest in Ireland’s creative talents."

Background on the event:
The concept, which was devised by Toronto-based ihaveanidea.org, is the world's largest simultaneous advertising portfolio review event. Portfolio Night sees advertising's top creative talents come together to review the portfolios of students, emerging creatives and freelancers in a 'speed-dating' setting. Each participant will receive three 15-minute portfolio review sessions with three of the country's most prominent Creative Directors, who will offer them advice on improving their portfolios. Portfolio Night will be held simultaneously in almost 40 cities around the world.

The Google Job Experiment

Pretty much want to try this right now, just to see if it would work...

The World of Socialnomics

Just watch, Social Media is definitely not a fad!