Nike - 'fate'

Check out the latest Nike commercial. Entitled 'Fate', it is the story of the of the life-long rivalry of American Football players LaDainian Tomlinson and Troy Polamalu. Directed by David Fincher, to the an Ennio Morricone soundtrack (a remix of “L’estasi Dell’oro”) and produced by W+K Portland; this is a must see. Really nice stuff.

Mail Goggles

Most of us have been there. It's late, your tired, and maybe, just maybe, you've had one or two too many. You go to your computer and a brainwave sweeps over you. Now would be the perfect time to email your ex, or that person you like, or that co-worker you completely dislike. 30 seconds later and email is off into the ether, like an unstoppable forcce of nature.

Oh course it wasn't a good idea. In fact, it could very easily be one on the worst ideas you ever have.

Thankfully the good people at Google have recognised the problem and are lending a heand to stamp out this late night tomfoolery. The latest addition to their already impressive arsenal is Mail Goggles.

In a nutshell, you set the time that you want it to come on at and if during that time you try to send an email, you will first have to solve a series of crafty math problems.

Genius!

It's amazing what a little lime can do!

I StumbledUpon this at the weekend and was surprised because I'd never seen it before and knew nothing about the campaign. Check out the microsite and the tv spot below...

Eye Candy

So much to look at. Spend some time and go through all of them!

You know there are hard financial times ahead when...

With two financial institutions for clients this brought a very uneasy laugh.

Go to Australia - Baz Luhrmann said so

Romeo and Juliet was very good. Moulin Rouge! was stunning. There's no question that Baz Luhrmann is a man with talent. So where will he go next? What epic will he lay upon us?

As it turns out, his latest work is not quite what you'd expect. As part of a tourism campaign for the Australian Tourist Board, Lurhmann has created this short:

Quote of the Year

While this has no reference to anything digital, I had to share it with you. Some colleagues and I were sitting have lunch in work yesterday. Not having seen the new signage addition across the river, one of guys leans forward and say, "The O2 sign they put on top of The Point is horrible".

What can I say - brilliant. A firm reassurance that Dublin will only ever call The Point, The Point.