Tic Tac Micha

There's nothing better then a well planned and executed gorilla marketing campaign, and Tic Tac Micha is a great example of a gorilla campaign that also pulls in a strong digital aspect.

On a slightly rainy day in Copenhagen, an unassuming geeky looking chap set up what would become the first part of a hugely successful Danish marketing campaign for Tic Tacs. The campaign utilised a viral online video based on the street performance, a campaign microsite and an aggressive ATL campaign. All in all the idea is simple, but as I've said many times before, you don't need something to be complicated to be good.

Lambient Marketing - Are Ewe Serious?

The guys over at Seventy Seven have done some really unique work for thetrainline.com with their new Lambient Marketing campaign, using sheep to advertise. Seriously. Check out this video for all the details:

Peugeot 308: 'Nude In A Scarf'

A friend of mine living in London texted me last Wednesday morning with the very odd txt that there were naked people all over the place. I then got an even more bazaar txt saying it was ok, they weren't naked, they were wearing skin-colour onesy's. Unfortunately I was busy at the time and had to let it go, but a bit of research this morning has shed some light on what was happening.

On Wednesday, London commuters were joined by 308 naked people during the rush hour commute. Initially it appeared that they were totally nude except for blue scarves to cover up their naughty bits. Closer examination however would show that these people weren't actually naked but were wearing specially made bodysuits.

The 'naked' people were roaming around to promote the launch of the new Peugeot 308 CC. Apparently the scarves were to highlight the 308's new Airwave Neck Heating System. Full details are available at the campaign microsite, there are more photos on the 'Nude In A Scarf' Flickr page, and here's a YouTube video of some of what went on:



Cheers to Nick for this video. Nick also makes out an interesting point; this is an example of how product launches are increasingly using covert, unpublicised, mysterious 'events' to create conversation and chatter.

Mini: Chameleon

A number of sources have revealed that Mini plans to début its first colour-morphing car in Singapore in June. The newest car in their range, which will be called the Mini Chameleon, will change colour according to weather conditions. So when it's raining the car will brighten up to improve visibility, but on a sunny day it turns to a light colour that can reflect heat and cool down the vehicle.

The Spanish company Payola Forlids are the people behind the 'FeintPaint' colour-morphing technology. The technology utilises tiny magnetic iron oxide particles that interact with a low grade magnetic field causing the space between the particles to change, and in turn causing the colour to adjust. According to the Payola Forlids site, the colour change will only take a seconds to occur.

No Pants Day

No Pants Day, via Rick; sounds like a larf - why not?

Digitology is 1 Year Old!

Well it doesn't seem like it, but Digitology is 1 year old today! For the last year I have tried my best to entertain, educate and share the best bits of what I consider to be Digitology - Digital Marketing, Digital Arts, Digital Technology or Digital Design (though I also like to include a few wild cards every now and then).

365 days / 8,760 hours / 525,600 minutes later, and here I am. Not bad that this is my 478th blog post - that means I blog at a rate of 1 blog per 18.5 hours (God I have too much time on my hands - though I do most of my writing in the wee hours of the morning). I feel like I should have some sort of epiphany or revelation but to be honest, I'm just happy to know that I (hopefully) make a positive contribution to the blogosphere. I'll have a quick run through of stats from Digitology for those that are interested and I'll share some of the things that I've learned about bloggin in the last year.

Digitology Stats
Unique Visitors: 13,554
Visitors:20,132
Page Views: 29,886
Pages per Visit: 1.48
Ave. Time on Site: 2 min 12 seconds

Bare in mind I only put Analytics in place 3 weeks after I started Digitology, so stats are very slightly off.

So what have I learned about blogging?

• Blogging is about people
• Blogging is about sharing
• Blogging is about talking
• Blogging is about listening

Blogging is, above all, about conversation. It drives creativity. It drives innovative thought. It drives thinking. Bloggers generally share exactly how they feel. Read a blog and you should get to know someone, even if you've never met them - though you should try and meet them, because every blogger I've had the pleaseure to meet has been inspiring.

If I could recommend that you do one thing, it would be visit every blog that I have in my blog roll (Digitology Follows...). These are the people helping to turn the cogs and wheels that make it all go around.

Well there it is folks - short and sweet. I want to say thank you to everyone who reads my ramblings, and especially to everyone who takes the time to comment. Hopefully I can continue to improve what I do over the next 12 months and provide interesting content :)

Favourite Ad on TV

I don't know why but this is without doubt my favourite ad on TV at the moment. Absolutely love it.