Thursday, March 31, 2011

Saba To Go - Real Thai Food

As anyone who knows me would probably tell you, I'm a huge fan of Asian cooking especially Thai food. I cook a lot of wok dishes and curries, usually leaning towards the pretty spicy as more than one guest has found out. It was a no brainer then when I was invited by the guys at Saba to visit Saba To Go for a personal cookery lesson that I jumped at the chance. So last Tuesday evening saw me standing in the Saba To Go kitchen with Saba Executive Chef is Tweesak Trakoolwattana (known as Tao) wearing an apron and preparing to learn about my favourite food from a native and professional (Tao was born and trained in Bangkok).

Tao began by bringing me through the different ingredients that are key to good Thai food. Perhaps unsurprisingly at the core of this was fresh vegetables and the best cuts of meat. Saba To Go use nothing but the freshest vegetables and ingredients, prepared each day. Tao stressed that it was beyond important to use nothing but freshly prepared ingredients. From here he took me through the different types of Thai Curry Pastes and ways in which different Soy Sauces, Fish Sauce and Oyster Sauce are used.


So with prep all covered and a good understanding of the basics, it was now time to cook. The three dishes I would be cooking were Chicken Thai Green Curry, Beef Phad Nam Prik Pao and Prawn Phad Prik Sod. Of course as I prefer the spicy each of these was going to have a little extra chilli.


Chicken Thai Green Curry
1. Add oil to the wok and turn up the heat (it needs to be hot!).
2. Put a large tablespoon of Green Curry Paste in the oil and sauté until fragrant, then reduce the heat and gradually add 1 cup of thick Coconut Milk and a 1/4 cup of water.
3. Add the chicken and Kaffir Lime Leaves, continue cooking for 3 minutes until the chicken is almost cooked through. Season with 1/2 tablespoon Palm Sugar and 2 tablespoons Fish Sauce.
4. Add the vegetables (Aubergine, Chillies, Peppers, Bamboo Shoots, Green Beans and Onions) and cook for a further 2-3 minutes (you want the vegetables to still have a crunch).
5. Finally add Sweet Basil Leaves and turn off the heat.
6. Serve with Jasmine Rice.


Beef Phad Nam Prik Pao
1. Add oil, a large tablespoon of Chopped Garlic and a large tablespoon of Chopped Chillies to the wok and turn up the heat to high.
2. Put a large tablespoon of Red Chilli Paste in the oil and sauté until fragrant, then reduce the heat slightly.
3. Add the beef and continue cooking for 3 minutes (the beef can be cooked to your liking - rare to well).
4. Season with 2 tablespoons Fish Sauce, 1 tablespoon Oyster Sauce and 1/2 tablespoon Dark Soy Sauce.
5. Add the vegetables (Chillies, Mushrooms, Peppers, Baby Sweetcorn and Spring Onions) and cook for a further 2 minutes (again, you want the vegetables to still have a crunch).
6. Serve with Jasmine rice.


Prawn Phad Prik Sod
1. Add oil and a large tablespoon of Chopped Garlic to the wok and turn up the heat to high.
2. Add the prawns and continue cooking for 2 minutes.
3. Season with 2 tablespoons Fish Sauce, 1 tablespoon Oyster Sauce and 1/2 tablespoon Dark Soy Sauce.
4. Add the vegetables (Chillies, Woodear Mushrooms, Peppers and Onions) and cook for a further 2 minutes.
5. Finally add Sweet Basil Leaves and turn off the heat.
6. Serve with Jasmine rice.


Not only were each of these dishes easy to make but they were unbelievably tasty. I highly recommend trying them out yourself, and if you aren't eager to try out the cooking yourself then get on the phone to Saba To go and order some in. You won't be disappointed.

For more information on the cookery lessons that Tao does you can contact Fabulous Food Trails whom run the courses on Saba's behalf. Either call them on 01-4971245 or email info@fabfoodtrails.com. The lessons are run both for individuals and groups, and can be done onsite or in your own home.

My biggest thanks go out to Alan Cadden, Saba To Go's Owner, and Tao for the opportunity to do all of this. Much appreciated :)



Wednesday, March 30, 2011

Champion To Offer Facebook Deals


Well it looks like it's quite the day for Facebook Deals in Ireland. Just an hour ago I posted about Meteor's Facebook Deals and now I have a second bit of Deals news.

This afternoon Champion (Sport) announced that it is participating in Facebook Deals from today. Champion will be offering people special discounts when they check in to Champion stores across Ireland using Facebook Places.

To celebrate the launch of this new initiative by Champion, they will be offering the first 500 people to check into a Champion store through Facebook Places a top class football.

There are 23 Champion Sports stores around the country where people can check in and full details of the Facebook Deal are available on the Champion Facebook Page.

“Facebook is a great way for us to have conversations with our customers,” said Emily Barry of Champion. “So we are delighted to be participating in the launch of Facebook Deals, as it’s another opportunity for us to engage with our customers and give something back to them”

Meteor's Facebook Deals Offering


[Press Release]

Dublin, Ireland – 30th March 2011

Meteor today announced it’s participation in Facebook Deals, a new feature offering people special discounts when they check in using Facebook Places on their mobile in Ireland. To celebrate Meteor’s involvement in this new offering , Meteor will offer €5 free phone credit to the first 250 customers who check in at one of its 43 stores nationwide. The offer goes live this Friday, 1st of April.

Facebook Deals works by harnessing the power of your mobile phone by finding nearby deals using Facebook Places. This gives people another chance to get more value from businesses they visit or are near to.

Meteor’s, Dee Currid, marketing communications manager said, “Meteor, your social network, has always embraced online and we are lucky to have a fantastic community of Meteor customers on our Facebook page. Having just reached the 40,000 active Facebook fan mark in Ireland, we are glad to be able to give something back to our loyal community and hope that as many people as possible will avail of Meteor’s ongoing special deals. As always, it is important for Meteor to continue providing the best blend of technology and value for our customers.“

Meteor has enjoyed much success on Facebook and was one of the first companies in Ireland to launch an online shop as well as offering its customers the chance to top up on the social networking site. In 2010 Meteor was also awarded the Irish web award for the category of “Best Facebook page” for a business in Ireland.

Meteor now has over 40,255 fans on Facebook www.facebook.com/meteor since it’s launch last April.

Tuesday, March 29, 2011

2011 ESB Electric Ireland Feis Ceoil Launch


Today saw the launch of the 2011 ESB Electric Ireland Feis Ceoil. On hand were eleven year-old twins Emily Jane and Isabel Doyle who will be competing in the piano and violin categories of the Festival and seven year-old Edward Brown who plays the piano and is the youngest competitor.

Ireland’s biggest classical music festival will be taking place in the RDS from the 4th to 15th April with day tickets costing just €5.

Over 4,000 musicians from all over Ireland are set to perform in the competition, which now boasts over 185 individual classical music competitions including voice, piano, strings, wind, brass and orchestra. In addition to the prestige of winning at the ESB Electric Ireland Feis Ceoil, successful competitors will also enjoy over €50,000 worth of prizes.

Laura Gilsenan, CEO, Feis Ceoil, said “We are delighted to be launching the programme for this year’s ESB Electric Ireland Feis Ceoil, and that some of our young competitors could be here to celebrate with us. We are extremely grateful to our sponsors ESB Electric Ireland and thanks to their support, the competition continues to grow with a very high standard of classical music performance.”

Brid Horan, Executive Director, ESB Electric Ireland said, “ESB Electric Ireland is proud to support the Feis Ceoil, Ireland’s biggest classical music festival, which plays a vital role in the development of young musicians in Ireland. From next week the RDS will be home to some of Ireland’s most talented young classical musicians. We wish them every success in their competitions and their ongoing musical pursuits.”

Some of the most outstanding competitors from the 2011 ESB Electric Ireland Feis Ceoil will be showcased at a special Gala Concert in the Dublin Convention Centre on April 16th 2011. The concert will feature The Celtic Tenors, and will be attended by the Patron of Feis Ceoil Association, President of Ireland, Mary McAleese.

Thursday, March 24, 2011

Galaxy Ace ‘Slowdance’


This is the latest video from The Viral Factory for Samsung. The brief was to delivery a contemporary and trendy video for Samsung's latest model. This phone in question, the Galaxy Ace, is the latest smartphone powered by Android which is aimed at being one of the most competitive mid-range smartphones in the business today.

Personally I think it's a cool video and definitely an interesting way of showing off the phone's features in an unusual and compelling way.


Video Details
Agency: The Viral Factory
Creative: The Viral Factory
Production Company: The Viral Factory
Spanish Production Co: Icon International
Director: Jake Lunt with The Viral Factory
Producer: Jon Stopp
Spanish Producer: Nick Bolger
Editor: Owen Oppenheimer / The Viral Factory
Edit House: The Quarry London
Grade: Ricky Gausis
Online: Frasier Celland
Post Production: MPC London
Audio Design & Mix: Tristin Norwell

Friday, March 18, 2011

adidas is all in


Last Monday adidas launched their latest campaign, 'all adidas'. The campaign represents the first time in the brand’s history that a campaign has leveraged the three divisions that make up the brand – Sport Performance, adidas Originals and Sport Style, in a single commercial that shows the unique breadth and depth of the brand.

The campaign focuses on the adidas brand ambassadors, including football stars Lionel Messi and David Beckham, NBA star Derrick Rose, pop icon Katy Perry and the adidas skateboarding team, in their own surroundings doing what they love to do most. The main aim here is to showcase the brand’s distinctive presence across and into different sports, cultures and lifestyles, fusing the worlds of sport, music and fashion.

To celebrate the launch of the new campaign, adidas have had Irish International Rugby star Cian Healy produce a series of artwork depicting the Game Face theme of the campaign. Game Face is the visceral culmination of all that goes into the game, from the preparation, to the glory goal (or defeat), and features Cian's fellow international rugby stars Brian O’Driscoll, Paul O’Connell, Johnny Sexton and Ronan O’Gara. The artwork will be auctioned off for selected charities.



The commercial is supported with a brand new soundtrack from Justice called Civilization (official release date 4th April 2011). Directed by Romain Gavras, famous for directing Justice and M.I.A, the campaign is built around a 30 and 60-second version of the commercial for TV and Cinema as well as an extended 2-minute version for Online.

The campaign will also have a social media side through Facebook and twitter, where adidas are posting daily, in-depth exclusive content from the various parts of the brand – from new product releases to competitions for Katy Perry tickets and much more.

“In the past ten years we have successfully extended the adidas brand into three powerful sub-brands with adidas Sport Performance, adidas Originals and adidas Sport Style. Now we are proud to be able to show the breadth and depth of the adidas brand in one global brand campaign,” explains Erich Stamminger, member of the Executive Board responsible for Global Brands.

"’all adidas’ is the biggest campaign we have ever executed. Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility only adidas has.”

Montreal-based agency Sid Lee created and produced the global campaign. Sid Lee was hired as the global advertising agency for lifestyle label adidas Originals at the start of 2008 and developed the global campaigns for Originals in 2009 and 2010 including ‘House Party’. In 2010, Sid Lee was announced as the global lead-agency for the entire adidas brand.

The “all adidas” campaign takes place throughout 2011 in a mix of environments from sport to music, lifestyle to fashion with different elements rolling out over the year. The ad will air on RTE 1, RTE 2, TV3, 3e, Universal, MTV, E!, E4, E4+1, Sky Sports 1 & 2, Sky Living, Sky Atlantic and Sky 1 through to 10th April. The ad will also feature in Cinema from 25th March to 28th April.

Tuesday, March 15, 2011

Lyons Tea - Fans Vote On Favourite Ending


Lyons has been putting the talk into tea very successfully for some time now but the next TV ad is being handed over to the fans. Never-before seen endings to the current Gold Blend TV ad are now available to view on the Lyons Tea Facebook page and fans are being asked to vote for their favourite clip in a bid to help Lyons Tea decide which ad to air next on television.

The current Gold Blend TV ad opens on the magical Lyons tea factory where the Master Blender and his young apprentice ponder the richer taste and richer stories of Lyons Gold Blend. The current ad then ends with Dad, Mum and their 3 year old boy sitting on the couch and Dad is recounting the age-old fairytale ‘there was an old woman who lived in a shoe’ to his son. However in true Irish style, Dad throws in a few exaggerations and a bit of colour for good measure.



However, this was just one of four potential endings for the Lyons Gold Blend ad. Storytelling is at the heart of each alternate version but we hear the story of Goldilocks in one, while the story of Snow White and the Seven Dwarfs takes on some interesting twists and turns in the other versions. However it is always Dad recounting the tales in a rather exaggerated fashion so that the joke is always on Mum.

Lyons is calling on its Facebook fans to vote for their favourite ending to help them decide which ad to air next. Whichever ending is voted the favourite by Lyons Tea fans, the overarching message will remain unchanged, revealing that a richer talk’ added to the tea is what gives Lyons Gold Blend its richer, full bodied taste.