Thursday, October 29, 2009

Augmented Reality: RSPCA Elephant

The latest RSPCA campaign has just launched with a pretty cool Augmented Reality element. The Big Stop Circus campaign is calling on the British Minister for Animal Welfare, Jim Fitzpatrick, to ban circuses from keeping wild animals. The Augmented Reality element allows users to print out a mask, which appears on camera as an elephant's head. Simple but pretty cool none-the-less.

The campaign is being primarily being seeded through Twitter, to drive users to a campaign microsite encouraging them to retweet the campaign and share the campaign through Facebook and other Social Media sites.

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