Friday, October 23, 2009

Budweiser Lyrics... Sorta

Back in August I wrote about the new Budweiser Lyrics TV ad and the competition running with it. I'm a Beatles fan and I loved the use of an otherwise somewhat unknown Beatles track in an extremely fun and memorable way. In short I really liked the campaign execution and thought that the creative perfectly matched the intended reaction.

When it comes down to it though, for any brand that produces a new ad or runs a new campaign, the real sign of success comes from the engagement that it generates. All in all this campaign was a huge success and I have seen the ad referenced in numerous places, by many people. Then you stumble upon something that really highlights the engagement that the ad has generated. This is a video created by ijbellehy1981 as a spoof / tribute to the original ad:

And for those that may have missed it, this is the original ad:

Many thanks to Darragh for the heads up on this :)

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