Cadbury’s have just launched a new microsite for the UK and Ireland to support their sponsorship of the Make-A-Wish Foundation. The site, which has been developed for Cadbury’s by Weapon7, introduces ‘The Wish Workshop’. ‘The Wish Workshop’ is the home of five unnamed, quirky characters who have a strange language all of their own.
The site offers five different films, all produced in a really cool old-school stop-frame animation. They show the five characters making and launching new wishes. The wishes which are represented by stars, will be added to the sky everytime new real-life wishes happen. The site also features a live stream to the homepage of all donations. Essentially visitors can see donations as they happen in real-time, including any donation that they make themselves.
Promotion of the site and campaign will be done on the 16million plus selection boxes that Cadbury's will sell over the Christmas period.