Thursday, October 15, 2009

Gary's Social Media Counter

A friend in work, Stephen, pointed me towards this post from Gary Hayes. Gary has used a series of industry stats (see below) to create a "real-time" Social Media counter. OK, we can all agree that this is based on statistics and obviously not an actual counter, but none the less I would say that if anything it's only getting less accurate by under-estimating figures as Social Media adoption grows.



Gary used the following data sources for the counter:
  • 20 hours of uploaded every minute onto YouTube (source YouTube blog Aug 09)
  • Facebook 600k new members per day, and photos, videos per , 700mill & 4 mill respectively (source Inside Facebook Feb 09)
  • Twitter 18 million new users per year & 4 million tweets sent daily (source TechCrunch Apr 09)
  • iPolicy UK – SMS messaging has a bright future (Aug 09)
  • 900 000 blogs posts put up every day (source Technorati State of the Blogosphere 2008)
  • YouTube daily, 96 million videos watched, $1mill bandwidth costs (source Comscore Jul 06 !)
  • UPDATE: YouTube 1Billion watched per day SMH (2009)- counter updated!
  • Second Life 250k virtual goods made daily, text messages 1250 per second (source Linden Lab release Sep 09)
  • Money – $5.5 billion on virtual goods (casual & ) even Facebooks gifts make $70 million annually (source Viximo Aug 09)
  • Flickr has 73 million visitors a who upload 700 million photos (source Yahoo Mar 09)
  • Mobile social network subscribers – 92.5 million at the end of 2008, by end of 2013 rising to between 641.6-873.1 million or 132 mill annually (source Informa PDF)
  • SMS – Over 2.3 trillion messages will be sent across major markets worldwide in 2008 (source Everysingleoneofus sms statistics)


He has also created two downloadable version of the counter (righ click and save as):


Gary can be found at the following places:

2 comments:

Lauren said...

I love gadgets like this! It's great to show anyone that's doubting the power of social media (yes, there are still some that are). I'd love to see are truly accurate version of this. I think it would be mind-blowing.

pmpdigital said...

Amazing! It helps us to have better understanding of the era we are living.