Last Thursday and Friday saw Twitter abuzz with the ESB Electric Ireland Tweet ‘Em Home for Christmas campaign. The campaign, which was a huge success, saw over 47,000 tweets generated and a total of €80,000 donated to charity!
Concern Worldwide (Team A supported by RTE 2FM's Hector and www.culch.ie) ultimately won with the greatest number of tweets for their hashtag #ESBElectricIrelandTeamA. The team generated over 18,000 tweets and secured an additional donation of €20,000 for the charity.
Following a phenomenal initial response from the general public and Twittesphere ESB Electric Ireland set a new challenge on the second day of the campaign: to reach a target of 25,000 tweets. This target was achieved and an additional €10,000 was donated to each of the three charities involved bringing the total to €20,000 for each charity and an additional €20,000 for the winning charity.
The teams were as follows:
Team A: Musician Mundy and Comedian Joe Rooney, with support from 2FM’s Hector and www.culch.ie
Charity: Concern Worldwide
Team B: Comedian Andrew Stanley and RTE Presenter Katie Van Buren, with support from 2FM’s Rick O’Shea and www.joe.ie
Charity: Irish Cancer Society
Hashtag: #ESBElectricIrelandTeamB hashtag
Team C: Magician Keith Barry and Rugby Commentator Brent Pope, with support from 2FM’s Will Leahy and www.entertainment.ie
For further details on ISPCC visit www.ispcc.ie, on Irish Cancer Society visit www.cancer.ie, and on Concern Worldwide visit www.concern.net.