Monday, December 12, 2011

ESB Electric Ireland - Tweet 'em Home For Christmas

Last Thursday and Friday saw Twitter abuzz with the ESB Electric Ireland Tweet ‘Em Home for Christmas campaign. The campaign, which was a huge success, saw over 47,000 tweets generated and a total of €80,000 donated to charity!

Concern Worldwide (Team A supported by RTE 2FM's Hector and ultimately won with the greatest number of tweets for their hashtag #ESBElectricIrelandTeamA. The team generated over 18,000 tweets and secured an additional donation of €20,000 for the charity.

Following a phenomenal initial response from the general public and Twittesphere ESB Electric Ireland set a new challenge on the second day of the campaign: to reach a target of 25,000 tweets. This target was achieved and an additional €10,000 was donated to each of the three charities involved bringing the total to €20,000 for each charity and an additional €20,000 for the winning charity.

The teams were as follows:
Team A: Musician Mundy and Comedian Joe Rooney, with support from 2FM’s Hector and
Charity: Concern Worldwide
Hashtag: #ESBElectricIrelandTeamA

Team B: Comedian Andrew Stanley and RTE Presenter Katie Van Buren, with support from 2FM’s Rick O’Shea and
Charity: Irish Cancer Society
Hashtag: #ESBElectricIrelandTeamB hashtag

Team C: Magician Keith Barry and Rugby Commentator Brent Pope, with support from 2FM’s Will Leahy and
Charity: ISPCCwill
Hashtag: #ESBElectricIrelandTeamC

For further details on ISPCC visit, on Irish Cancer Society visit, and on Concern Worldwide visit

No comments: