7-Eleven uses the Election to Engage Customers

7-Eleven are engaging their customers this election season. by letting you show your support with....... a coffee cup. Seariously, a coffee cup.

Whenever you buy a cup of coffee at any 7-Eleven, you choose either a blue Obama cup or a red McCain cup. With every cup counted as a vote, you just pop along to the microsite and check out who's winning. Bare in mind that that 7-Eleven sells one million cups of coffee a day.

This isn't a new campaign idea however. 7-Eleven have used the system to fairly accurately guage the election results.